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Broadcasting is a powerful arm of diplomacy, a fact recognised by the Foreign Office, which funds the BBC World Service. Over the years imitators have tried the formula with mixed success: the crass Radio Moscow and Radio Tirana in Cold War days were ludicrous; the clutch of Arabic satellite TV channels now dominating the Middle East airwaves hardly provide a dispassionate view of the world.
Where will reliable, unbiased news pack the greatest diplomatic punch? Unquestionably, in Iraq and the Arab world. A total of £20 million is not a lot to go head to head with al-Jazeera (itself about to challenge the BBC in English). But if the BBC can get it right, avoiding the rows over content that scuppered its first short-lived Arabic television service, and — please! — offering something livelier than the dreary BBC World, it could justify its existence. The BBC began foreign broadcasts in 1938 — in Arabic. The need for news remains.
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