Untitled Document

Alfa Romeo

BBC3

Berkeley Homes

Blue Square

In September 2001 The Sunday Times set out to test the effectiveness of the
advertising communications contained within Home.
The findings provide us with an insight into what readers respond to best.
The main message to come from our readers is the need for CLARITY OF PROPOSITION


	Making Your Advertisement Stand Out The research found that readers of Home are most attracted to advertising that has the following hierarchy of information
		• LOCATION • PRICE • PROPERTY TYPE • RELEVANT DETAIL • BRANDING
	It was also found that CLEAN, VIBRANT VISUALS aided stand out and that it is key to offer SIMPLE RESPONSE MECHANISMS: a web address was seen as particularly useful.
	Source: Inscape, September 2001

“The innovative research carried out
by The Sunday Times gave us real
insight into our target audience's
perception of property advertising.
The findings also helped to guide our
new creative approach”.

Berkeley Homes

CONTACT
To find out more about the research or to book your
advertisement contact Billy O'Donnell:
t : 020 7481 1986
e : billy.o'donnell@newsint.co.uk