Untitled Document

Moet and Chandon



	The Game Plan To drive site traffic and awareness for bluesq.com through sponsorship of The Sunday Times’ Euro 2000 football supplement.

	The Final Score An outstanding 60% of Sunday Times readers spontaneously recalled The Blue Square Euro 2000 Supplement. Amongst the two key audiences of ABC1’s and men, recall was also strong at 59% and 63% respectively. A Great Result Awareness of the Blue Square brand increased five fold following the publication of the supplement, from 9% to 55%!


	Team Analysis For those Sunday Times readers that saw the Euro 2000 supplement their understanding of the Blue Square proposition almost trebled!



	A Winning Team! “We were extremely pleased with Blue Square’s Euro 2000 supplement that appeared in The Sunday Times on 4th June. The sponsorship achieved its three core objectives: • Raising awareness and recognition of the Blue Square brand amongst our core audience of ABC1’s and men • Increasing consumer understandingof the Blue Square online betting service • Driving site traffic during the tournament In the week following the supplement, we had a substantial number of new registrations coming from the Sunday Times/Blue Square website link.” Kate Flanagan, Marketing Manager, Blue Square

	If you want to hear more about this or other opportunities please call Client Sales: 020 7782 7185 email: accountmanagement@newsint.co.uk