| |
|
|
| |
The Aim
To help build brand awareness of Inscape and generate
leads,
through sponsorship of The Sunday Times Rich List 2001. |
| |
|
|
| |
Recall
As a result of Inscape’s exclusive
association with The Sunday Times Rich List,
awareness of the Inscape brand increased three fold from 21% to
69%.
High levels of awareness were achieved across all key demographic
groups.
|
| |
|
|
 |
Proposition
There was also a significant increase in the number
of consumers who understood
Inscape’s services. Spontaneous awareness of Inscape’s core
proposition
of “Wealth Management for the Privileged many” increased
five fold amongst
Sunday Times readers as a result of the sponsorship. |
| |
Conversion
Crucially, interest in the Inscape offering
more than doubled amongst Sunday Times readers. This integrated campaign
was an effective addition to Inscape’s media schedule. |
 |
| |
 |
A successful Brand Partnership
Building on the success of their association with the Rich List
in 2001, Inscape sponsored the Rich List for a second consecutive
year.
|
| |
|
| |
“The Rich List was an integral part
of Inscape’s national press campaign
with The Sunday Times. It provided a unique branding platform with
which to raise awareness of Inscape and generate business leads”.
Sarah Goonetilleke, Marketing Manager, Inscape
|
| |
|
| |
If you want to hear more about this or other
opportunities please call
Client Sales: 020 7782 7185 email: accountmanagement@newsint.co.uk
|
