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Alfa Romeo

BBC3

Berkeley Homes

Blue Square

The Campaign
Lamy advertised exclusively with Times Magazine over a 12 week period using 16 insertions. Lamy’s marketing objective was to build brand awareness and affinity through The Times Magazine’s core audience of sophisticated professionals.

POSITIVE AFFINITY WITH
THE CAMPAIGN

There was a positive affinity with the campaign with statements such as noticeable, original, appealing and clever rating highly. Female readers appeared to score slightly higher affinity levels with the campaign.

COMMUNICATING LAMY’S BRAND VALUES

There were high levels of agreement with Lamy’s core brand positioning statements such as Lamy pens are contemporary design.
The key messages that Lamy aimed to communicate were effectively translated by a significant proportion of Times Magazine readers.

“Using Times Magazine as a solus publication and building the communication over two months prior to Christmas provided Lamy with an ideal opportunity to strengthen brand awareness and affinity with the core audience.
We are planning to continue this strategy within Times Magazine in order to continue to drive affinity and sales”.

Siegline Binninger, Managing Director, Promediapart GFMO, Media Agency for Lamy

If you want to hear more about this or other opportunities please call
Client Sales: 020 7782 7185 email: accountmanagement@newsint.co.uk