Offering the Ideal Environment
The Saturday Times offered Bonne Maman the ideal environment to get closer to their target audience. The guide was considered to be a quality product with useful and relevant content especially amongst Saturday Times readers
• Over a third like to relax and read the paper over breakfast
• 44% of readers agreed that the guide fitted well with the weekend read
• 55% of readers agreed that the guide would be useful for reference purposes such as recipes and venues

Making Breakfast More of an Occasion
Breakfast is important for Saturday Times readers – 6 in 10 agreed that it is the most important meal of the day Both Saturday Times readers and Bonne Maman users make more of an occasion out of breakfast at the weekend – 7 in 10 especially
make time for breakfast at the weekend.

A Successful Campaign
Following the success of The Breakfast Guide, Bonne Maman joined up with Times Magazine again to sponsor a similar supplement, The Tea Set - 50 great places for Afternoon Tea.