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Moet and Chandon


Microsoft were keen to launch their Office XP product in a new and innovative way. They chose The Times and The Sunday Times as partners to do this with, in a pioneering solus media deal. Office XP is about the smarter work experience and Microsoft saw The Times and The Sunday Times as the perfect vehicle to reach consumers who would embrace this new opportunity.

Their Objectives...Our Solutions We helped Microsoft achieve their objectives by providing the following media solutions:

		Impressive Awareness of the Microsoft Office XP Supplement • The Microsoft sponsored supplement generated significant awareness levels. • Overall awareness was 34% of which 21% were aware on an unprompted basis. • Over a fifth of Sunday Times readers, who saw the supplement, expressed an interest in purchasing the Microsoft Office XP in the coming year.

Generating Reader Interest • The supplement created genuine reader interest, nearly two thirds of readers felt it was informative and 1 in 4 wanted to know more about the product.

Outstanding CD Recall • 38% of readers recalled seeing the logo on the polybag, of which • 69% recalled Microsoft as the sponsor. Product Trial was High • 8 out of 10 Sunday Times readers understood what the CD Rom was for • 7 out of 10 had already used or intended to use it

If you want to hear more about this or other opportunities please call Client Sales: 020 7782 7185 email: accountmanagement@newsint.co.uk