Alfa Romeo
BBC3
Berkeley Homes
Blue Square
Bonne Maman
Budweiser
BT Time Smart
B2E
Guinness
Inscape
Lamy
Lexus
Lion King
Lloyds TSB
Microsoft
Moet and Chandon
Muji
Orange
PPP
TIA
T-Mobile
Virgin One
• Moët & Chandon were the first sponsors of Style fashion
• The sponsorship included:
- Editorially styled and photographed exclusive advertising pages; front cover logo’s and associate branding; exclusive competition for data capture; bespoke online microsite.
• Moët & Chandon are the official champagne of fashion weeks across the world and use style press to reinforce this image.
• The sponsorship of Style Fashion enables Moët & Chandon to extend this fashion association amongst a much wider style conscious audience.

The Result
• Style Fashion gained strong awareness with 55% of readers spontaneously recalling the supplement.
• When shown the supplement this recall increased to 80%.
• In total the microsite generated over 49,700 page impressions.
• The online competition to win a bottle of champagne received 14,785 entries in total.
• All data collected from the competition was offered to Moët for future promotional activity.

The impact of Moët’s association with Style Fashion has been to position Moët
more strongly as sophisticated and stylish but also to associate it with measures
relating closer to fashion such as trend setter and modern.
Campaign Effect
Base: Pre; All Style readers vs Post; All who looked through supplement.



“The partnership with The Sunday Times to sponsor Style Fashion
offered the ideal opportunity to extend Moët & Chandon’s fashionability
and appeal amongst a wide and upmarket style-conscious audience.
The sponsorship successfully reinforced the positioning of Moët & Chandon
as an exclusive and stylish brand through both the creative delivery and
of course, the association with The Sunday Times Style brand”.

Vincent Gillet
Brand Manager


If you want to hear more about this or other opportunities please call
Client Sales: 020 7782 7185 email: accountmanagement@newsint.co.uk