The Partnership PPP healthcare sponsored a series of Hospital Consultants
Guides in The Times in November 2001. The Guide covered all the key
areas of healthcare.
Awarness Un-prompted awarness of the guides was 48%. When
prompted overall awareness increased to 62%. Of thouse that recalled
the guides 1 in 4 spontaneously recognised PPP as the sponsor.
1 in 4 readers who recalled the Guide, also
spontaneously recalled PPP healthcare as
the sponsor.
Driving Response
The campaign helped to drive
response for individual products and
services.
PPP healthcare’s new ‘Pay As You Go’
service received a significant uplift in
the number of enquiries received.
If
you want to hear more about this or other opportunities please call Client Sales: 020 7782 7185 email: accountmanagement@newsint.co.uk
