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Net Surfin USA
They were also promoting the SeeAmerica.org website, itself set
up to let potential holidaymakers understand the plethora of choices
open to them and gain further information at their own leisure.
As a result 29% of readers said they would
use the
website when next planning a holiday in the USA
.
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Captivating and
Actionable
The supplement was both captivating and actionable.
33% agreed that the supplement was invigorating and
actionable.
• 28% agreed it gave them holiday ideas
• 15% agreed that it opened their mind to the idea
of holidaying in America
• 29% kept the supplement into the week for
further reading
• 49% said they were considering holidaying in the
USA in the future |
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Adding Extra Value to the Package
The supplement was editorially led and combined factual information
with fine writing.
In that sense it blended in with the package and created a smooth
transition for the
reader from the editorial sections to this advertisement feature.
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Interest in Holiday
Types
The various holiday destinations and holiday types
achieved differing levels of interest. |
|
As well as adding value through the supplements,
editorial coverage the advertising created interest.
So much so that 26% said the advertising was as interesting
as the editorial.
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The Value of the Newspaper Frame
Making the information even more actionable is the fact
that the supplement appeared as part of a trusted source.
45% agreed that what they read in their newspaper
could definitely shape their travel plans. In
fact 28% said that their newspaper was the most INSPIRING source
of travel information.
And 34% said it was the most INTELLIGENT source
of travel information.
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If
you want to hear more about this or other opportunities
please call Client Sales: 020 7782 7185 or email: accountmanagement@newsint.co.uk
|
