To launch their new innovative, money
management service Virgin One joined forces with The Sunday Times.
The liaison produced a series of
editorially-led sponsored supplements.

Each supplement gave Virgin One the canvas to generate brand awareness as well as promote the key benefits of the brand.
Partnering The Sunday Times allowed Virgin One access to financially astute early adopters.

Consumer Understanding
27% of Sunday Times readers claimed to
understand the Virgin One proposition, over double the national average.