The Times
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Delivering an Influential Audience

The Times offers unrivalled coverage of key audiences, i.e. opinion leaders, entrepreneurs, businessmen and the influential:

• Young - Just under half the Times readers are under 45

• Upmarket - Nearly 9 in 10 Times readers are ABC1’s

• Educated - Nearly half the people who read The Times have a degree or higher

• Business People - The Times has the highest number of Business readers (300,000) of all quality dailies (including the FT).

• Influential - 3 in 4 Times business readers authorise company expenditure

• Entrepreneurial - 7 out of 10 business readers are regularly seeking new business opportunities

• Opinion Leaders - Over half of British opinion leaders read The Times
(000's)
% of Times Readership
% of Quality Daily Market
All Adults
1,802
100%
32%
Men
1,075
60%
34%
Women
727
40%
30%
AGE
Under 45's
821
46%
37%
SOCIAL GRADE
AB
1,096
61%
32%
ABC1
1,571
87%
32%
Businessmen
300
17%
24%
Source: ABC July 2003 - December 2003, NRS October 2002 - September 2003, BBS 2003, EOLS 2000, Viper
Source: NRS October 2002 - September 2003, BBS 2003