| DAILY TITLES | |||||||||||||
| Oct-06 | |||||||||||||
| Av. Daily | Compared to | Compared to | MARKET SHARE | ||||||||||
| Paper | Sale | Sep-06 | %+/- | Oct-05 | %+/- | Popular | All Titles | ||||||
| THE SUN | 3,107,412 | -109,506 | -3.40% | -117,015 | -3.63% | 34.38% | 26.61% | ||||||
| MIRROR | 1,600,452 | -33,256 | -2.04% | -84,208 | -5.00% | 17.71% | 13.71% | ||||||
| D.EXPRESS | 788,719 | -30,223 | -3.69% | -22,108 | -2.73% | 8.73% | 6.75% | ||||||
| D.MAIL | 2,350,730 | -59,911 | -2.49% | 36 | 0.00% | 26.01% | 20.13% | ||||||
| D.STAR | 770,834 | -29,735 | -3.71% | -49,194 | -6.00% | 8.53% | 6.60% | ||||||
| D.STAR (R.O.I) | 0 | 0 | #DIV/0! | 0.00% | 0.00% | 0.00% | |||||||
| D.RECORD | 420,054 | -8,372 | -1.95% | -34,193 | -7.53% | 4.65% | 3.60% | ||||||
| TOTAL POPULAR | 9,038,201 | -271,003 | -2.91% | -306,682 | -3.25% | 100.00% | 77.41% | ||||||
| Av. Daily | Compared to | Compared to | MARKET SHARE | ||||||||||
| Paper | Sale | Sep-06 | %+/- | Oct-05 | %+/- | Popular | All Titles | ||||||
| THE TIMES | 656,278 | -27,055 | -3.96% | -47,214 | -6.71% | 24.88% | 5.62% | ||||||
| D.TELEGRAPH | 900,043 | -1,887 | -0.21% | -1,624 | -0.18% | 34.12% | 7.71% | ||||||
| GUARDIAN | 384,701 | -4,485 | -1.15% | -18,596 | -4.61% | 14.58% | 3.29% | ||||||
| INDEPENDENT | 257,427 | -7,624 | -2.88% | -9,610 | -3.60% | 9.76% | 2.20% | ||||||
| FIN TIMES | 439,774 | 7,738 | 1.79% | 20,525 | 4.90% | 16.67% | 3.77% | ||||||
| TOTAL QUALITY | 2,638,223 | -33,313 | -1.25% | -56,519 | -2.10% | 100.00% | 22.59% | ||||||
| GRAND TOTAL | 11,676,424 | -304,316 | -2.54% | -363,201 | -2.99% | 100.00% | |||||||
| MIRROR GROUP | 2,020,506 | -41,628 | -2.02% | -118,401 | -5.54% | 22.36% | 17.30% | ||||||
| Source: ABC | |||||||||||||