Alfa Romeo
BBC3
Berkley Homes
Blue Square
Bonne Maman
Budweiser
BT Time Smart
B2E
Guinness
Inscape
Lamy
Lexus
Lion King
Lloyds TSB
Microsoft
Moet and Chandon
Muji
Orange
PPP
TIA
T-Mobile
Virgin One
Communicating Your Key Business Issues
Microsoft needed to communicate their key business issues to the right audience.They chose The Sunday Times as a partner as part of their ongoing relationship with us.We published three business supplements,Business to Business,Business to Consumer and Business to Employee to achieve their objective of reaching senior business people and business decision makers.

"When we wanted to talk to executives about key business issues we chose The Sunday Times,due to their exceptional coverage and business focus.The result was a series of clearly targeted,easy to
understand Supplements that had the right tone and a good mix of content.The Sunday Times proved easy to work with and developed the supplements as part of our long term relationship with them."

David Bridger
Business Value Marketing Manager,Microsoft Limited
 
The Sunday Times - Your Business Audience
Research on the final supplement in the series, Business to Employee show that our readers were interested in the editorial propositions explored. With 25% of all businesspeople in the UK reading The Sunday Times (higher than any other Sunday Quality newspaper), and 69%of all Sunday Times readers being senior expenditure holders -our readers were the perfect audience for Microsoft.
Source:BBS
 

"The Sunday Times make every effort to understand our customers and add
value where possible, being flexible and making important changes along the way".

David Bridger
Business Value Marketing Manager,Microsoft Limited