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IBM and personal computers are synonymous, aren’t they? After all, the firm
had computing in its title 90 years before ThinkPads — IBM began life in
1911 as the Computing-Tabulating-Recording Company.
The sale of its PC business to the Chinese company Lenovo signals the end of
an era. IBM now majors on business services and consulting, but the old
image is hard to shake off. “One of the worst things about working in sales
for IBM is the preconception when you walk into the room that you are just
selling hardware. You are put in a box,” says Sandra Aspin, a public sector
client manager for IBM UK.
It is not the first time that “Big Blue” has rebranded itself. In 1924 it
changed its name to International Business Machines Corporation and in the
1960s began to concentrate on computers rather than tabulators and
typewriters. Today, after its acquisition of PricewaterhouseCoopers
Consulting, IBM is one of the country’s largest business consultancies.
Dave Heath, the human resources director for IBM UK and Ireland, says: “IBMers
now are very different to what they were a few years ago. We used to employ
purely technical people for technical roles. Now that we recruit for
business services our requirements have changed significantly. We’re looking
for a diverse range of skills and people.”
As with all large corporations, there isn’t a particular skill that will get
you through the door: a range of professional and personal attributes are
needed. If Heath is pressed to name just one which all IBMers share it is
the ability to work as part of a team.
Aspin also emphasises the importance of teamwork: “I pull together different
teams for each customer situation; the team might include people from
hardware, security, consultancy and research.”
Armed with a ThinkPad and remote dial-in, Aspin has a different desk for each
client.
“I don’t have a permanent base, I work from home or from the IBM office
nearest to the customer,” she says, and with more than 40 IBM offices in the
UK and hundreds worldwide, she has plenty to choose from. All this desk
hopping probably explains why the company sees itself as strong on
communication and innovation — IBM is the third largest receiver of patents
in the UK.
The company recruits on to its graduate training schemes, sandwich-year
placements and into second jobs. But many staff join the company through
outsourcing and acquisitions. A third of its current UK staff joined in this
way; some 330 Department for Environment Food and Rural Affairs staff
recently transfered to IBM as part of the company’s agreement to develop new
business systems for the government department. A large number of staff also
joined when PricewaterhouseCoopers Consulting was added to the mix, although
if you believe some of the meaner bloggers there has been a massive culture
clash between the new recruits and the IBM old-stagers.
IBM has a strong personality which employees are expected to buy into. “The
concept of being an IBMer is for life, even if you leave you are still part
of the virtual company and have a strong sense of identity. People are very
proud of the company and proud to call themselves IBMers,” Heath says.
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