Roger and Peter De Haan

32 £958m Leisure

Saga is on the market for £1 billion, a realistic price given that the holiday to financial services group made a profit of £54.8m on £341m sales in 2002-03. Founded by the late Sidney De Haan, Saga is run by his eldest son, Roger, 55. Peter, 52, runs a £15m wine and marketing business. The brothers own a £842m stake in Saga and have received £101m in past share sales and dividends. The sale proceeds, they say, will be used to revitalise Folkestone, Saga's home.

147
2003: £232m