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Wayne Rooney and Coleen McLoughlin

Without question they are the new Posh and Becks. The £1.5m deal with Hello! For photographic rights to their wedding next year confirms their celebrity status, dwarfing payments made for the Beckhams’ nuptials in 1999. McLoughlin, 21, has carved out a career that threatens to be as stratospheric as that of her footballing partner. A bestselling book and a string of endorsement deals, including LG, the electronic goods manufacturer and Asda, has helped swell the couple’s wealth by £10m. Rooney, 21, has club earnings of £100,000 a week from Manchester United and the England striker’s income is bolstered by deals worth about £6m annually, with Nike and Coca-Cola among others.