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The television programme Blue Peter was accused yesterday of deceiving children for the second time in a year as the BBC removed staff blamed for a series of phone-in scandals that have damaged its credibility with the public.
A former producer on the children’s show, Britain’s longest-running, has been suspended after it emerged that production staff had ignored the result of a viewer poll to choose a name for the Blue Peter cat last year.
The suspension was disclosed a day after the BBC dismissed Leona McCambridge, a producer on Liz Kershaw’s 6 Music programme, for gross misconduct. One of her bosses, Ric Blaxill, 6 Music head of programmes, is also believed to be under threat.
In July, the BBC admitted that Liz Kershaw’s show ran a fake phone-in using production staff posing as members of the public in a recorded programme that pretended to be live. The fake phone-ins, supposedly featuring listeners competing for prizes, ran from 2005 until December 2006.
Socks was the name chosen for the Blue Peter cat by the programme’s producers, although insiders said that the decision was taken because the most common name selected – a variant on Puss – was deemed to be inappropriate.
Earlier this year, Blue Peter was dragged into controversy when it was found that production staff had faked the result of a phone-in competition, picking a child from the audience to answer the question live on air because the phone lines had failed. That prompted an on-air apology by presenters, as the BBC became engulfed in the phone-in scandals that have hit all the major broadcasters.
Nor is it the first time that viewers have been deceived when it comes to Blue Peter pets. The original Petra, the programme’s dog, died of distemper shortly after first appearing on screen in 1962. At that time, in the belief that children would be unecessarily upset, a similar dog was found as a replacement. What had really happened remained a secret for three decades.
Other staff are expected to be suspended in the next few days, with suggestions that as many as 25 could eventually face action, after about five were told not to report for work when the first set of scandals broke in July.
A statement is not expected from the BBC until the end of the week, although the BBC Trust was briefed by Mark Thompson, the Director-General, about new and existing revelations at its monthly meeting yesterday. That meeting also saw the trust order Mr Thompson to make savings of 3 per cent a year every year for five years from 2008, without closing any television channel or radio station.
However, Mr Thompson’s action against middle-level and junior executives has become highly unpopular, as it has so far left senior managers untouched.
Luke Crawley, an offical with the broadcasting union Bectu, said: “Why is it that junior staff are being target-ed? It is very peculiar that senior executives are not in the frame – these after all are the people whose demand for ratings puts others under intense pressure.”
Mr Blaxill, a former Top of the Pops executive producer and creative director of Capital Radio, is one of the most experienced figures in music broadcasting. If he departs he would be the most senior casualty at the BBC so far. He has been on leave for two weeks while the BBC investigates his conduct.
Leona McCambridge, a Sony Award-winning producer who was dismissed by Lesley Douglas, the BBC 6 Music and Radio 2 Controller, is appealing against her dismissal and is being supported by Bectu. Ms McCambridge is expected to claim that she was following procedures established by more senior BBC Radio figures.

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Damned if they do and Damned if they dont.
held to ransom by political correctness and held to ransom for doing what they thought was best for the show, and ultimately for the kids.
To all the BBC employees that operate under the heel of demanding bonus winning managers.
Have a great weekend, walk in the Sun with your families and realise just how sad and lonely some of your managers must be. And is the pressure really worth it ?.
Good luck to You all
Dave, Lincoln,
It boasts of being a children's show.
Yet the ''children's cat'' is named a name that the ADULTS chose, and in the phone-ion competition they lied to the children AGAIN and chose a winner.
Not a very good example, is it?
Its the name that won, and the viewers would like the show more if they felt included, and involved in the way that the show is ran.
If the show loses its viewers, then it is nothing.
Mimms, London, Wales
The official CBBC website is insisting the name was Cookie, now, and they are going to get a new kitten with that name. This seems a bit strange. Why would the staff have chosen Socks over Cookie? Why would they issue a statement that the chosen name was not right for a children's programme if it was Cookie? I can quite understand the decision if the name chosen was Pussy (I assume this is what you mean by the rather prissy phrase "puss variant"). You can imagine the sniggering, not to mention the result if kids wanted a picture as a screen saver or something, and started typing phrases into a search engine looking for photos of said item. But why, having released a statement commenting on the suitability of the name for a children's programme, are they claiming the name was Cookie?
Rebecca Billings, Richmond, UK
You don't know what you're talking about. Unless you have worked inside the BBC, you can have no idea what the "culture" is like. I can promise you it isn't one of "contempt". it's just a lot of people, many not that well paid, getting on with their jobs and working under extreme pressure (not least the pressure brought by the public sector ie. newspapers and commercial media groups, who expect the BBC to compete with it on its own terms and put bums on seats, and yet also operate like a monastery). Don't forget, the people who work at the BBC are licence fee payers too. We don't get it for free. Forget the "us and them" and try to put this into perspective.
Ex-BBC employee, London,
"A variant on Puss" - the Blue Peter site is saying the name that got the most votes was actually "Cookie". Surely we are not still being misled?
Andrew Roberts, London,
There are many wrong doings in life and lies that harm individuals in more detremental ways than is necessary - this is not one of these times. Look at the eveidence. The first dog Petra was not claimed dead as children all over the owrld would have been upset. The phone-in was faked as phone lines broke down - true or not what's the big down - a child won didn't they? And they didn't have to disrupt the programme too much. And besides they're not the first to have done this, nor will they be the last. And three, if the cat had been called 'Puss' how many parents would be phoning up to complain about that. Blue Peter was a fundamental part of my upbringing and growth so leave them alone. Instead why don't we teach children it's ok to lie for the good of others - it's called diplomacy. Parents, poloticians and in fact people have been doing it for years. If we all went round telling the truth all the time life would be hell!
Lindsey, grandola, Portugal
if the most popular name for the cat was really that bad; image the heads that would have rolled if they hadn't rigged it and instead been stung on the grounds of decency in kids tv
ross, coventry, uk
it's a cats name... GET OVER IT!!!
Mushu, London,
I really hope this BBC witch hunt doesn't eventually find out the Blue Peter tortoise was away on holiday in the Galapagos Islands when the viewers were informed that it had hibernated during the 1970's ... what a waste of tax payers money. If somebody is foolish enough to be duped into paying to call a premium rate number to enter a competition or leave a c-list celebrities name on an answer phone then more fool them.
Daniel Marsh, London, UK
So what was the selected name - a variant of Puss - that was deemed to be so inappropriate, and while we are about it lets have the BBC's explanation for their self-imposed moral guardianship?
Tom Lister, London, UK
Isn' t this latest case just a sad reflection on how society has 'evolved'. When children chose the name Pussy (which is presumably the "variant on puss" that was deemed inappropriate) why not let it stand?
bob, Croydon, England
What, exactly, was the inappropriate 'variant on Puss' that even the Times dare not print?
George Lennan, La Rochelle, France
I hardly think it's that bad - it's hardly gonna scar kids for life. Even more pathetic is the fact that Puss was deemed inappropriate.
There are much more important things in life, so they choose the winner - kids still got the chance to vote get over it!
ami , blandford,
Quite the shame that Blue Peters image as a wholesome show is being slowly but surerdly, erroded, by these peoples such as Kevin Bacon and Leona McCambridge. In the 70s this appears not to be the case. Does this give an indication on media business as a whole. The deception and breakdown of civilised behaviour and procedures, can only tarnish as it does the reputation of the group. People will look upon the BBC and feel that something is lacking, integritory. One hand we are the flag of civil reason and honest broadcasting, the other quite the opposite.
Peter Hagan, Liverpool, England
No wonder it's called 'Blue' Peter! Calling a cat 'Pussy' would be a step too far- ban this filth from our screens and replace it with violent cheap cartoons advertising plastic spin off toys from China I say!
Dan, Oxford, England
We have found dishonesty in various forms creeping in to public services of all sorts in the last few years and now we find that even children's broadcasting isn't exempt from it.
Morality and ethicacy in broadcasting and funded communication is very often sacrificed in the name of a force greater than the reader or viewer so in one sense this is no surprise about Blue Peter.
Maybe we should start looking at our own senses of right and wrong to determine who the real honest role model is and rely less on our media and not be drawn into 'public service' interaction that is likely to come back and sting us at a later date.
Pete, West Midlands,
Seems a bit unfair to me. The presenters would never have been able to refer to the cat with a straight face had they kept the name that the viewers voted for. Having said that they should have been honest and told the viewers they couldn't use that name and maybe used the second most popular name which I believe was Bearded Clam!
Rod Munch, Northampton, UK
To the investigators/people that find these discrepancies within the BBC, can you please please look more closely at Eastenders, there must be a problem with it (apart from being utterly horrible) of some description, for the plug to be pulled, forever. Along with their news broadcasts, surely there is a law about broadcasting rumours and speculation instead of true facts, delivered by two 'people' having a cosy little chat about it all.
I for one would be forever in your debt.
Lee, Dorset,
A varient on "Puss". I assume that they deemed it, at best, off colour. I don't see the problem with making such a change if it is to preserve the dignity of the foremost childrens programme in the world. The calls were likely to be on a "lo-call" number, not a premium rate.
It is also possible that there had been an organised campaign amongst older children to cause maximum embarrassment, in which case he move was eminently prudent.
As Blue Peter deals with questions on Father Christmas each year, and it is so important to tell the truth, then should Blue Peter take the responsibility for informing Britain's children that he doesn't actually exist.
Madness.
Mark, Chelmsford, Essex
As a former teacher, I speak from experience of children naming class pets. If you asked them for a suitable name, (these were 7 & 8 year olds) you got something sickeningly cute like "Sweetie" or inappropriate to the animal such as "Darth Vader". The older ones would use better imagination perhaps but the most popular name would make your (inward) toes curl as you asked them to look after it.
I quickly realised I could forestall this. My class hamsters were Amber and Agamemnon. But the best were the gerbils! I thought i had 2 boys and named them Hatushilish and Piamaladouche, (extraordinary names of 2 Hittite Kings that I had liked after hearing them on Michael Wood's programme. )Of course the classic happened! One had babies. So Hatu and Pia carried on in the class room. Among others, they had Bdwasiemanpensa and Clytemnestra that I can remember. We could watch the little animals doing what came naturally and another litter would appear. For a while i was the local gerbil supplier
Carlyle Braden, Croydon, U.K
What a lot of fuss about nothing!!! Lose their job over a vote to name a cat!!!! This is all that is wrong at the moment. Who cares if they choose another name or even to that matter if everyone gets question wrong on a phone in!!!!! Surely people have got more important things to worry about rather than this
Michael, Poole, Dorset,
One can never condone fraud if done deliberately to extract money from the public e.g. via phone ins and the results then not being used. Worse still if its done for a "prize" of whatever value which was then awarded to some fictitious name which the rest of us have no ability to check up on. Such things rely, as does much of our society on "conscience".
Long may it be so. Its actually what makes civilisation be seperate from the jungle.
As to a producer getting sacked because the names which came from the public weren't up to much that's daft and a great example of lack of perspective.
As long as money wasn't involved who is harmed.
I think the name "socks" is an imaginative one and obviously much better than the "puss" variant. Surely the average Joe public doesn't always have a monopoly on good ideas which at the end of the day are only "average". If some bright production team come up with something better and there's no prize not won or lost then - great.
Peter Roberts, Haywards Heath, West Sussex
Andrew Collins above personifies the blinkard mindset so prevalent at the Beeb.
First he puts his colleagues forward as 'martyrs' for the cause, like they should really achieve sainthood for the work they do, when in fact they are more than overpaid for the poor quality, biased reporting and copycat and repeat programming, instead of fulfilling their mandate and promoting quality creativity.
He sees the Beebs' obligation is to satisfy the commercial media pressure and not the public remit of fulfilling its charter FIRST AND FOREMOST - without exception.
And finally, he tries to be our conscience telling us what's right and wrong, when HE SHOULD BE EXAMINING HIS OWN AS WELL AS THAT OF HIS COLLEAGUES.
It's your mates who have been found wanting.
Your license fee payment is what you get for working there; We get corruption for ours.
Ted Berra, Leatherhead, Surrey
I can promise you, having working at various bits of the BBC for the last 15 years, that there is no "culture of contempt", so please don't cast that particular stone. It's just a whole load of people, many of them not well paid, just getting on with their jobs, and working under ridiculous pressure, not least the pressure brought to bear by the commercial sector of the media, who demand that the BBC competes for the same bums on seats whilst operating as a monastery. BBC employees are licence fee payers too.
I can't comment on the individual case, as I know the people involved, and it's ongoing, but I will say that it's not very attractive to applaud when people lose their jobs - especially when you don't know the full facts.
Andrew Collins, London,
Who in their right mind would prefer to have Blue Peter presenters talking about pussy during a kids' show?! I know there's "blue" in the title, but the fuss over renaming the cat is ridiculous.
Gringo, London, UK
What WAS the variant on "puss"? If it was "Bagpuss" I'm going to scream.
starling, Lancaster,
In the final analysis, we just don^t expect the BBC to act in this way
Frank Greaney, Formby, Liverpool
Has the world gone mad..its only a cat for pity sake. No-one has died.
P McKnight, Newtownabbey, N> Ireland
I think there is a big difference between faking a live phone in on a recorded program and conducting a real phone in, collecting people's money while misleading them about their chances to win or to choose the name of a cat. Both are unacceptable, but the second type of disception goes beyond gross misconduct and is criminal fraud. If there was any accountability at all, this business would be completely reorganized, starting at the top or preferably closed down for good. For too long the BBC has been wasting our licensing fees, now they are using them to rip off innocent people.
Lee Watts, Bucks Horn Oak, Surrey / Hampshire Borders
Leona McCambridge must go, and her dismissal for perpetrating this fraud on license payers must be seen as the benchmark against which further disciplinary action should be measured.
Is Bectu seriously going to use the : "She was only following orders." line of defence? Or, perhaps, the "Towing the line is the accepted way to get on" defence?
It's clear that a culture of contempt for the license payer permeates the BBC and that these incidents are only the tip of a very large iceberg, otherwise we would be hearing more from employees who said "No".
dominic, oxford, uk