Sathnam Sanghera
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This Wednesday afternoon I did something totally out of character: I went for a stroll down the closest thing that my district of South London has to a high street. For fun. And things began surprisingly well. Having made it, intact, past the ASBO of teenagers who lurk outside Chicken Express between the hours of 4pm and 11pm, and the bottleneck of middle-aged drunks who block the pavement outside William Hill between the hours of 7am and 11pm, I popped into a convenience store to buy a newspaper.
But here, not for the first time — a manager once refused to let me use his phone to report a mugging to the police — things went awry. I was required to hang around, shifting weight from one leg to another, while the cashier concluded a long and angry telephone conversation with a relative in Uttar Pradesh. A request for a copy of The Times produced the remark “quarter past four”. And it eventually transpired they only had the Express in stock. Finally, a visit to a nearby Portuguese café, to absorb the exciting news (on page 27) that OK! magazine is launching a German edition, was marred by an episode of a Portuguese soap being blasted at customers in Dolby Surround Sound. I abandoned the newspaper and cappuccino to return to the peace of my flat, which, incidentally, is on the market, should anyone fancy the sound of it.
The field trip had been inspired by the novelist Joan Brady, who recently made headlines on being paid £115,000 after suffering a degenerative nerve disease allegedly caused by toxic fumes from Conkers, an “environmentally friendly” shoe shop in Devon. For me, the story — Conkers, in its settlement, denied liability — illustrated a simple but important point: just because you're a small independent retailer, it doesn't mean you can't be evil.
There's a popular view nowadays that small is good and big is bad. This, in turn, feeds an even more widely held view that the increasing homogeneousness of the British high street is something to be resisted. Ever since the New Economics Foundation published a report saying that 40 per cent of them are “clones”, complaining about new branches of Gap, Boots and Starbucks feeding customers a sickly diet of lattés and Kenny G has become as common a British pastime as bleating about the weather.
I object to that viewpoint on so many fronts that it's hard to know where to begin. Does it matter to shoppers in Watford that their main shopping thoroughfare resembles the high street in Inverness? Isn't your average branch of Boots a nicer place to be than your average independent Happy Shopper? Does it not count that the arrival of Starbucks has created business for independent coffee shops, that the opening of a branch of Tesco can regenerate an entire area? And is it really true that independent retailers have character? One independent Indian convenience store/Portuguese café/fried chicken outlet seems much like any other to me.
However, if I were required to be succinct on the issue, I would outline two main objections, the first of which is that I simply do not believe that the golden age of the British high street, which saw old ladies in aprons running sweet shops, red-faced butchers saving favourite customers the best bits of rump, and strapping young men ferrying loaves of bread on bikes, ever really existed.
My mother shopped with independent retailers in the West Midlands in the Seventies and Eighties — more out of necessity than choice — and the experience was as enjoyable as sipping diesel. The shops frequently didn't have what you were looking for, proprietors would often try to fob you off with inferior products, and every retail transaction ended with a haggle as long and bitter as any negotiation conducted between the opposing parties of Northern Ireland. Give me a shiny branch of Tesco any day.
My second objection is that complaints about high street homogeneity often come from a position of privilege and snobbery. Just take a look at who has been moaning most over the past year: the Royal Borough of Kensington & Chelsea, which persuaded Sir Terence Conran to lead a “Commission on Retail Conservation”, and His Highness, the eco-toff Zac Goldsmith, who recently launched a campaign to stop the “cloning” of high streets in Richmond. If you actually examine what they've said — which is difficult, as they're too posh to actually part their lips when they speak — their message boils down to this: we don't want to look like the rest of plebby Britain.
Frankly, large parts of the country would love to have their problem. Bob Lane, chief executive of North Northants Development Company, which is managing the expansion of the town of Corby, put it best last December when he was quoted in the Daily Express, as it happens, saying: “There has been a lot of talk about ‘clone towns' but I'm very happy for Corby to be a clone town. That would be a success. The town used to be full of £1 shops, but we are really trying to attract some of the big high street names.”
Similarly, not only do I dream of a day when I can walk home without tripping over a Police Incident sign or a London Tonight camera crew hovering around the scene of another stabbing, but of a day when one of the four fried chicken outlets near me is replaced by a McDonald's, when one of the four Indian convenience stores is replaced by a Tesco or a Sainsbury's and when one of the four Portuguese fleapits that masquerade as cafés is replaced by Starbucks.
I never thought I would write these words, but it would be a privilege to sip coffee while being force-fed Kenny G.
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I have been fobbed off with inferior goods so many times from these supposedly salt-of-the-earth independent food retailers that I wouldn't care if I never entered one of their shops again. Neither do I want to listen to or take part in interminable local chit-chat. At Waitrose, Sainsbury's & so on I can choose my own shopping hours and select my own produce and am always pleasantly and courteously served. Both the Manager and the staff at my local Waitrose know their regular customers. What's more if any purchase turns out to be below par I can take it back & get it replaced - no quibble, no fuss. What's the matter with that?
Ann Keith, Cambridge, uk
I'd rather have the flat-pits and some individuality than chain stores. I'd rather have locally sourced products where I know my butchers, bakers and fishmongers than a supermarket although it's more convenient. And it's not just the likes of Prince Charles and Zac Goldsmith who dislike the 'cloning' of the high streets. I'd also like to see something different when I walk around town. It makes life more interesting you know.
Marie-Claire Oliver, Bath, United Kingdom
it might be that tesco and local garages as usual have the upper hand more money,more backing ect But just to let you know i have a local corner newsagent we do not have yobs outside our premises. We look after our customer and they get the full attention of me and my staff. If an older customer does not come in for a few days, we care to find out if they are ok, if they need shopping ect.. All that tesco, asda, garages and the big businesses are interested in is making profits for the shareholders. Garages in particular always charge 5p and 10p more for most of their goods all above recommended price and tesco express are always dearer than the Supermarket. We are also british, and proud.
lancelott', Radcliffe, manchester, england
How refreshing to read a sensible piece on the role of the large chains on the high street. I simply cannot understand the objection to being able to shop for food, medicines, fried chicken or coffee and be sure before you leave home that the items you are looking for will be in stock, the shop floor or food preparation area will be clean and my shopping will come out at a reasonable price and well within the use-by date. Whilst I acknowledge that some local retailers excel in their specialist areas and provide a level of personal service that the large chains, by their very nature, cannot compete with, (I can easily imagine my local butcher âsaving favourite customers the best bits of rumpâ) I disagree with the idea that homogeneity is to be avoided for the sake of it, the notion that if a large company is doing well, offering quality products and expanding then there must be something inherently evil about it.
Chris Grounds, New Malden,
Vicky- Croydon still has those shops and the town is still loathsome. Are you suggesting it has changed since the early 1990's?
Penny- groups of youths accumlate by the dozen outside and inside McDonalds in Chatham high street and this is theme is repeated up and down the country. The downmarket restaurant has become synonymous with the very term 'chav'. How on earth will this improve the perception of your local area?
Darren Pipe, Greenhithe, Kent, U.K
So you think that a McDonalds, Starbucks, and Tesco will actually enrich your local community and rectify the feral atmosphere at a stroke? Well, guess what? It won't and your comments are incredibly naive and demonstrate a lack of aptitude for commercial awareness.
A McDonalds franchise will give the miscreants another place to loiter, cause nuisance, and litter, and bringing the usual problems of obesity and food poisonging with it. Far from regenerating a local area, a new tesco store will force the local grocer and butcher to the wall. Starbucks will retail sub-standard lattes and force the local cafes to the wall (and you perversely suggest they actually help independents? Please explain how).
I agree with your assertion that chicken shops look similar, but that's because they too are often part of larger international franchises (Chicken Cottage is a perfect example), so symptomatic of the same problem.
Darren Pipe, Greenhithe, Kent, U.K
Cafes and supermarkets - interesting choice of subject area.....
Could I suggest a little test? Would Sanghera like to conduct an objective comparison of the quality of cafes in Tesco Extra stores versus a Proudfoot or Booths' independent supermarket.
The conundrum for Joe Public, as things stand, is that many will never have the opportunity to make this comparison - because the 13% buyer price advantage of Tesco, means that they have an unassailable financial competitive advantage in buying sites.
It appears Tesco are out-sourcing the cafes in their new department stores - Begs the question why talented independents shouldn't be better at running a large number of attractive 'quality price range and service' supermarkets too - given access to goods at similar input prices?
Question is - Will the Competition Commission rise to the fundamental challenge of ensuring market conditions that facilitate real long term choice or continue smitten by Big 4 lobbying
A Costain, Hoylake,
I agree with much of what you say, standards in many independant retailer are very poor, as to the cause never mind the cure, we must look at retail rents and greedy (large landlords) having owned a small retail office equipment shop providing good service levels, it was all but impossible to make a living, customer would come in having bought from the likes of staples for advise on how to use the product! refuse to help them, they'll not come back, help them no money in that! and they'll still go back to Staples because there a few quid cheaper! Sorry but we have the high street we deserve, overseas its diffrent the concept of family changes attitude to retail ownership. In Italy a serving job in an eatery is seen as a good and often male job, here in the UK its seen as a puff's job, thankfully we have had a large influx of Eastern Europeans who do understand customer service and will work (well) for our minimum wage, little wonder Brits that can, retire abroad, i will be
Philip Jowett, Swadlincote East Mids, UK
Joking aside, I'm sure Waitrose would be a lovely place to live,
Why do we want our high streets full of "....dozens, if not hundreds, of individually-run shops...?" Consuming in these shops doesn't eat up the worlds resources any less just slower. We should just be buying less and using things better, longer, and repairing what we have.
Stephen, London,
I get better meat at the butchers and only marginally more expensive than the supermarket. Also more control on how its cut or sliced. Ditto at the bakers. Surprisingly the greengrocers seems to have more variety, unless you are the sort who wants things out of season. On the rare occasions I go to a supermarket I wear out my shoes wandering around the warehouse trying to find things, then have to wait quarter of an hour while a couple of families put their weeks shopping through the checkout.
Adrian, Bridgwater, UK
Your correspondent perhaps has a jaundiced view of what the 'small' and/or 'independent' shop can be. My memory goes back some 20 years further than his ot my mother shopping in Oxford when there were still names that could have come straight from the pages of Nancy Mitford - Elliston & Cavell; Grimbly Hughes; the Cadena; Fullers - and Sainsbury's had a single frontage on the High street with shiny tiled floors and marble counters behind which stood - and served - assistants in white coats and white hats; and in all shops, both these and their lesser brethren, service was friendly, efficient, and polite. But councils have so increased business rates that in many places only building societies, estate agents and chains can afford the locations that the these shops used to occupy, and the modern independent small shop is all too often exactly as your correspondent describes because nothing that puts effort into appearance and service rather than raking in cash can survive.
David Kirwan, Sale, Cheshire
I shop daily(with my trusty bicycle to help with the weight )at Tesco,M&S or S'bury's but try to use the corner shop once a week(so they stay open.I might need them in a food emergency)However I really hate the way it's not just 10p more(which of course I'd pay) but 30p+( and £5 more in the case of a bottle of cherry brandy at Xmas!)Greedy or what?
HD, WsM,
I know where you are talking about Sathnam and get truly fed up with the boarded up shops or shops selling really cheap tat. Groups of youths accumulate on the pavements like it was their club room. The only chains that invest are low-end takeaways and betting shops. How happy would we be for a Tesco or even MacDonalds to invest in our high street.
Penny, London,
he is not helping to sell his flat, by showing up all the disadvantages of the neighbourhood.haha.
anthony qong, london, uk
The small independent retailer has been knocked out by a combination of factors, chief of which is the universal business rate but others include exhorbitant high street rents, the power of mass-ordering by the giants and the cost of labour.
We all like the idea of small speciality shops selling (occasionally as the demand is not usually high) such things as silver-backed presentation hair brushes or replacement parts for long discontinues appliances - but the above factors make it uneconomic for them to be sold in high street shops.
Times change and shopping too : the place to buy such things nowadays is on line.
Lewis Thomas, High Wycombe, Bucks UK
Re "awful" Starbucks & Co, it wasn't so long ago that the only coffee in the average high street was instant swill.
Even Bicester, a town that's mostly so dull it beggars belief, now sports a Costa Coffee, providing good coffee, china cups, easy chairs, free wi-fi and newspapers to read.
Now come on -- that has to be progress, at least for the likes of me!!
David Jefferis, Brill, UK
Tesco's every time! I'm fed up with having to queue for each and every item at the Farmer's Market, hanging around while they relearn how to use the scales for each purchase, having to endure the first three chapters of every trader's autobiography before the goods are handed over and having to show the certificate that I'm married to my own sister before I get change. Take it all away!!!
John Ledbury, Kings Lynn, England
I remember early 1990's Croydon with its remainder bookshops and pound stores and a choice of eating at Pizza Hut, McDonalds or the BhS cafe. Who can possibly hanker back for that compared to how it is now?
And Martyn, have you ever lived in Europe? Come to Germany and find little on offer other than Aldi etc. The UK has many food markets but the "that lovely French market we always shopped at" Brits head right past the likes of Islington, Croydon or York markets to Sainsburys.
Vicky, Germany,
Shouldn't that 'homogenousness' be homogeneity ?
Anthony Price, TRURO,
Sathnam Sanghera should buy a couple of return tickets from a low cost airline to any medium-sized European town and wander around their shopping areas.
Virtually everywhere, except in UK towns, there will be dozens, if not hundreds, of individually-run shops - displaying the choice and business knowledge of their proprietors in attracting customers, rather than the whims of some distant central buying department.
There will be a proper market hall too, selling fresh-caught fish, local meat, vegetables, cheeses etc. on six days a week and cheaper than the supermarket - not just an occasional farmer's market.
And why drink a bland coffee out of Starbuck's awful cardboard cups when you can go elsewhere for one served in a proper cup, with the flavour the locals like and at a third cheaper?
As in so many areas of life we have thoughtlessly allowed our towns to be stripped of their individuality. The tragedy is that it can never be recovered.
Martyn L, Wallasey, UK
I agree with your correspondent. We suffer from a form whimsical romanticism that portrays every dingy, dog-eared convenience shop as the abode of a sort of noble-savage - the independent shopkeeper. Most are more savage than noble.
John, Oakham,
I think you should move to Waitrose
Stephen, London,
"Frankly, large parts of the country would love to have their problem" - exactly. The problem is a lack of quality independent shops, not a lack of independent shops per se. The best shopping cities are not those with just the same old high street names. The best shopping cities, like Norwich, have these but lots of good local shops too.
Sam, Albany,