Win a fitness package worth more than £3,000

With the property market showing little sign of reviving, Britain's housebuilders are travelling farther afield than ever to find buyers. Their latest target: well-to-do Indians looking to buy-to-let in London.
In the ballroom of Bombay's finest hotel last week, scores of middle-class Indians were invited to ponder what was pitched as a near once-in-a-lifetime opportunity: the chance to acquire a new-build flat in a block next to Vauxhall Bridge.
Over a gourmet curry buffet, executives from Berkeley Group, the FTSE 250-listed property developer, spoke to potential buyers about how they expected Britain's fundamental undersupply of housing to underpin the market over the long term.
A cadre of sharp-suited estate agents - flown in from London - talked of a “window of opportunity” created by the downturn in British house prices and described the “affluent country town ambience” of Stanmore.
The week-long sales sortie, which also took in Delhi, was the first of its kind in India by a British homebuilder. “It's been hard work, but we're laying the foundations for a long-term effort,” said Simon Halfhide, the director of new homes at Jones Lang LaSalle, the estate agents that is partnering Berkeley in the sub-continent.
“There is a lot of foreign buying in London. The Russians and Saudis have been famously active. But so far India has been relatively untapped ... There are a lot of people in the industry looking over our shoulders to see how we do.”
Ultra-rich Indians have already demonstrated a fondness for British bricks and mortar. Lakshmi Mittal, the billionaire steel baron, owns three properties on London's Kensington Palace Gardens that are said to be worth £440 million.
However, the wealth of India's industrialists may represent only the tip of a growing pyramid. The country is home to the fastest-growing population of dollar millionaires in the world (about 125,000), and JLL reckons that by 2025 nearly 600 million Indians will have sufficient financial means to invest in UK residential property.
The estate agent estimates that Indians will buy between 20,000 and 30,000 UK residential properties over the next decade, at a cost between £10 billion and £15 billion. Indian lenders are already latching on to the idea of providing funds: ICICI and HDFC, the country's leading private-sector banks, took part in the event last week.
The key to profiting from India's economic rise, Berkeley executives suggest, is to court India's aspirational upper middle class, rather than those who, like Mr Mittal, have little left to prove. Mark Griffiths, of Berkeley, said that the builder had its sights on Indian parents who planned to send their children to British universities, as well as pure investors and those who would get a kick out of dropping into conversation how they owned a pad in London.
When the sickly state of Britain's housing market is mentioned, he is adamant: “We are not panicking. We are looking at new markets.”
Berkeley is experimenting in India with two properties that will be completed in the next couple of years. Aquarius House is the property next to Vauxhall Bridge. The developer says that the 14-storey building combined “the perfect location with the ultimate in contemporary sophisticated living”. The brochure features a collection of upwardly mobile types sipping cocktails and driving Bentleys. The flats cost as much as £1 million.
For those on more modest budgets, Berkeley is marketing Stanmore Place. The low-rise apartment block is 12 miles from Central London. Prices start at about £250,000. Part of India's attraction, Mr Halfhide said, was that Indians were typically not as post-code-driven as citizens of some other emerging economies. “The Russians tend to like Belgravia, and you probably wouldn't want to pitch Stanmore at a Saudi,” he said.
Industry sectors news at a glance. Interactive heatmap, video and podcast
The inside track on current trends in the charity, not for profit and social enterprise sectors
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
Everything the Business Traveller needs to know to make a better trip
Shortcuts to help you find sections and articles
05/2005
£13,500
08/2008
£109,950
2006
£10,750
Great car insurance deals online
£Excellent+ executive benefits
Torres and Partners
London
£49,229 - £62,035 pro rata
Charity Commission
London/Liverpool/Taunton
Alstom Power
Europe
Six Figure
Rolls Royce
Midlands/Europe
From £89,950
Great Investment, River Views
Special Offers now available
At the new sophisticated
Encore Las Vegas Resort!
Cruise the Islands of Hawaii - Pride of America
List your property with two leading travel websites
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths
News International associated websites: Globrix | Property Finder | Milkround
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
On a temporary scale it's a good idea to sell and gain investments into the country. But in the long run feeling sorry for the Britain and the British!!
shantha, epsom,