I'd buy shares in Jaguar. TATA are sure to revive the company. The effeciency record of the company together with the culture of putting manpower before profit practice of the company has borne fruit in the past. Dont see why it should not work with British companies.

Anil , Prescot, Merseyside

Jaguar and Lond Rover should never have merged into one business. The two brands are worlds apart - not to mention that one is a successful profitable company and the other had its success about 40 years ago! Jaguar should be sold on its own, with production of the Freelander 2 moved to Sollihull. The fact that Jaguar would need to be sold for about £10.75 on its own is a bit of a concern, but how about the Phoenix Consortium getting back together for one last blast? (er, joke)

I think LR should build a smaller 4x4 (LR1), which should be a key market going forward. Less emissions, more environmentally friendly but still with that great Land Rover image.

Few car manufacturers have such a strong AND desirable model line-up - Jaguar doesnt come close, and building on this will restult in years and years of £1bn+ profits.

I dont want to see Land Rover owned by TATA. Okay, they may have the investment, but they dont have the passion (or indeed knowledge) to make great premium cars

Gary McCartney, Preston,

Landrover has a good line up of models hence the massive $1.2bn profit. Jaguars loss was less than expected so it only ate away half of LR's profits. Unfortunately Ford anounce profits as a whole through PAG and Volvo is losing money as well. This then hides the truth that Land Rover has become a successful company with a bright future. Lets hope if Jaguar specialise on smaller volume niche vehicles with high profit margins they will turn the corner shortly into the black.

The key to success in this game is fresh products to capture the audience. Nobody will keep buying the same product with no changes. People look for something different whether it be the styling or powertrain, so on going investment will be the key to taking these companies forward.

I'm sure that we do not need a Ford man to do this look at the state of their business, they waste money by double engineering vehicles for both Europe and the U.S.A.. What a waste of money just develop a world car....

Sam, Worcestershire, England