Steve Hawkes
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The new chief executive of Kingfisher said yesterday that the group may close stores and reduce its workforce in China after seeing its B&Q business grind to a halt in the world's fastest-growing big economy.
Ian Cheshire, who was promoted to the top job from B&Q UK in January, said that talks had already begun with local Chinese government officials about a restructuring plan. The value of the business, the biggest player in the Chinese home improvement market, with 62 stores, is being written down by £33 million.
The move came as Mr Cheshire urged shareholders to be patient after he cut the final dividend payout by 50 per cent and gave warning that it could take four years to achieve a turnaround of the group.
Pre-tax profits fell by 3 per cent to £386million in the year to February 2 on total sales of £9.4 billion, up 8 per cent. While B&Q's like-for-like sales rose 0.6 per cent in the UK they were flat in China, where losses hit £12 million. The shares fell 4.7p, or 3 per cent, to 130.4p.
Kingfisher has suffered in China from government legislation to take the steam out of the property market. New apartment sales in the city of Shenzhen plunged by 80 per cent in three months last year.
Mr Cheshire said that Kingfisher had been guilty of failing to lend enough management support to the operation after opening 42 stores in China in the past three years.
He said: “Not many multinationals have made straight-line progress in China. We have grown incredibly fast and now just need to consolidate.
“There is still a fundamental good long-term market that is going to be there for the next 15 to 20 years.”
The chief executive's turnaround plan will centre on preserving cash and challenging each business in the group to generate better returns.
Shareholders will be the first to feel the pinch, with the final dividend yesterday cut in half to 3.4p per share. Kingfisher said the dividend at interim results later this year would also be halved. Capital expenditure across the group, which runs Castorama and Brico Depot in France, will fall 25 per cent to £400 million in 2008-09.
Mr Cheshire, who stands to pocket up to £16 million in bonuses if the turnaround succeeds, said that he wanted to adopt a more “private equity style” management model.
In a signal that he may not have agreed with the style of Gerry Murphy, the former chief executive, he said: “We are going to do a few things more ruthlessly than we have done before. We have businesses that are in strategically sound positions that aren't generating enough of a return.”
He said that the next four years would see an “escalator of improvement” as the group centralises its operations around the world under a new retail board that will seek to co-ordinate buying, product development and IT investment.
Three new geographical regions are being set up in line with the more centralised approach. A new head of the UK division, governing B&Q, Screwfix and Trade Depot, is due to be appointed in the coming days.
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Hi Im Italian and I live in Shenzhen so forgive me if my english is not so good.
think that the biggest problem here for B&Q is that their managment is not qualifyed enoughI, they seems like that they are selling hi hand product at least for the price they offer but that is not true.
here is not like in italy where if you need to buy even a common tool u must make kilometers and go to Big shopping mall looking for some castorama or something like that because there are no more small shops selling this kind of stuffs, but here in china u will find small shops selling almost everything at any corners and where u can have almost all the stuff that B&Q have because even they dont have it in the shop they will show you a catalogue and if u like it they will delivery and istall for u in the same day with no extra charge.
I m a customer of B&Q and the only reasons i buy from them its because they give me an official invoice (that I always need) sorry too long to be continue...
giuseppe, shenzhen, china
While I disagree slightly with James Hendry's assessment, he is certainly correct with his assertion that the Chinese market is totally different.
Chinese people who can afford to buy their own home (with a min 30% deposit - flats in Beijing now average £200k for 150sqm - 3bed apartment), the idea of doing your own decorating is ridiculous. JH is right that this is to do with low labour costs. But I think B&Q have got their model wrong. IKEA for example, is a great success here. If they want to offer DIY solutions, they need a trained workforce of designers, plumbers, plasterers etc to provide a total solution.
Time is a precious commodity here. People work incredibly hard and will pay a reasonable fee to have their homes decorated professionally. DIY is not a hobby, however.
Mike, Beijing, China
Its a market were labor is so cheap there is no demand for DIY type stores Interesting that when you buy a new house in China it is totally bare inside nothing no plaster on the walls no doors no bathroom just the pipes and wires in the walls.There is also problem number 2 if you look in the store car parks in the UK you need a car to take the goods home car ownership is low. The B&Q stores in China look great to say they are full perhaps in uk terms they are but in Chinese terms you can still move look at the hundereds of clothing and phone stores Packed, But the mum and dad small outlet trade supplies the small holes in the wall in the developing edge of the citys packed full of everything working long hours into the night with low overheads.The plumer on his push bike will not travel 15miles Perhaps with rising labor cost and more people driving one day it will be a huge market perhaps just too early
James Hendry, Shenzhen , China
The saling point for B&Q in China is the good quality of the products not DIY concept.
Brian, London,
Playing on a few stereotypes there Barry. Not surprising.
" have never seen a chinese person in his own home with a paintbrush in his hand"
Yes, I'm sure you've been walking past chinese homes on a casual sunday morning and taking a survey all the way from the UK.
Howard, Manchester,
Barry. You are right that the Chinese do not do DIY themselves. However, should you visit any of the B&Q stores in China (as we have), it is packed with people buying items for their low cost labourers to install.
Jon Williams, London, UK
they don't understand the chinese market is the real reason... people in China do not really do DIY they can hire a bunch of people to just do it. I have never seen a chinese person in his own home with a paintbrush in his hand. plus the fact they stuff in B and Q is too expensive they can't bargain for the price of the goods so they don't buy it
Barry, Chesham, uk