This is a massive climb down for Joost after their much hyped entry in to this space last year. They even retained CAA to represent them in Holywood but that has clearly not paid off. The previous post is accurate in that the main content owners are not going to hand over the keys to the kingdom based upon some cute technology. In my opinion their whole strategy is completely flawed as they are attempting to take the old TV model and simply apply it to the internet. This is a very naive move as it demonstrates that they have fundamentally misunderstood how the internet will work for video distribution in the future. This is particularly surprising considering the back ground of the top execs. The internet is not just another pipe to deliver content. To be successful they, and all the other I-TV start-ups, need to develop far more sophisticated strategies. We are heading towards a general melt down in the internet TV market and only the truly innovative will survive the cull:)

Stuart Livett, San Diego, California

I think Joost and many of the others are missing a fundamental concept in their business model. All of these providers need to understand that content is king and companies like the BBC and others are not just going to hand over the reigns to their brand over to another entity. They need to be able to distribute directly over the network and and the right price. Peer-to-peer (p2p) distribution like both Joost and iPlayer offer gives them an inexpensive means of transmission. However, just because it is cheap only because it gives the end-user something for free when they download the p2p client and agree to share their bandwidth and hard drive. Joost can't ever offer a compelling iPlayer like value proposition because at the end of the day media companies won't want to make them the intermediate distributor to their consumers.

Jeff Turner, Pleasanton, California