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Mousetrap weblog: Will Internet Explorer 8 cost Google dear?
Microsoft’s latest internet browser includes a piece of software that allows internet users to hide the audit trail of websites they have visited.
The InPrivate feature on Internet Explorer 8, nicknamed “porn mode”, allows users to conceal the sites they have viewed at the click of a button.
Once the setting is chosen, others using the same computer will not be able to see which sites have been accessed. Other browsers have similar functions, but this one is far more prominent. Although casual users cannot see the previous user’s search history, authorities such as the police will be able to access it if necessary.
The software may be hailed as a victory for privacy campaigners, but it represents a serious threat to Microsoft’s bigger rival, Google. In allowing surfers to access websites but conceal their browsing behaviour, Microsoft prevents internet sites from collecting information about their users — data that is then used to sell targeted advertising.
Marketing companies try to target adverts at internet users whom they believe may be interested in certain goods or services.
Google, Yahoo! and Microsoft are fighting for bigger shares of the world’s internet advertising market, which is estimated to be worth $40 billion a year (£21.8 billion) and is expected to double in value by 2010.
Google, which is the world’s biggest internet company, holds the lion’s share of the online advertising market, leaving Yahoo! and Microsoft to hold the second and third slots.
So lucrative is the internet advertising market that Microsoft tried to buy Yahoo! for $47.5 billion this year solely to compete with Google. Yahoo! rejected Microsoft’s approaches, even though the software company had been willing to pay 72 per cent more than its share price.
Google tried to expand its targeted advertising business when it bought DoubleClick for $3.1 billion this year. The internet company is attempting to increase the proportion of its revenue that is derived from display advertising.
The company has been criticised for the quantity of data it gathers about people who use its services.
David Mitchell, of the information technology agency Ovum, said: “If the hype around privacy gains more credibility, more people will hit the private button. There is a potential threat here to click-through advertising.”
Microsoft’s so-called porn-mode button strikes at the heart of an ongoing row about internet privacy and how much online companies and advertisers know about our behaviour and interests.
At the extreme end of the debate, the online search engine Yahoo! was vilified by human rights campaigners after it disclosed details of its users to the Chinese government. The information led to the arrests of writers and dissidents. One journalist cited in the case was tracked down and jailed for ten years for subversion after Yahoo passed on his e-mail and IP address to officials. Yahoo! had argued that it had no option but to comply with local laws.
The browser became available as a “beta” version last night but will eventually be included with Microsoft’s Windows operating system.
Microsoft and Google failed to return calls last night.
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Take a look at the new Google's browser "Google Chrome". It's really charming
Nicolay, Kirovsk, Russia
As for the so-called 'ridiculous premium' , you need to compare like with like when things like software are included. Once that's done there is very little difference. Indeed, a study done by one of the PC magazines showed that, at the high end, Apple computers can actually work out cheaper.
Malcolm, Edinburgh,
Apple is rather more mainstream than Gerry seems to realise. Take away the beige boxes which are merely terminals in offices and shops, then look at the installed domestic user base and suddenly macs are considerably more prevalent than the overall figure of 5% or so would suggest.
Malcolm, Edinburgh,
It's good to see microsoft bringing to market useful tools in an accessible way. It's all very well these things being available on other products (apple etc) but they are hardly mainsteam and always at a ridiculous premium.
gerry, clydebank,
I am more excited about Adobe AIR... This is a technology that allows web developers to build desktop applications using applications and knowledge they already have.(Flash) Interestingly Adobe included a built in browser built from Webkit. Basically, any application could have a browser in it!
Elliot, Hilliard, USA
@Dan - "those who believe Firefox is inherently superior to IE and more secure are deluding themselves"
You're obviously not a web developer or an internet security consultant. By all means, stick with Windows/IE, just don't moan when you're computer gets hijacked or your bank account empties...
Alastair, Alicante, Spain
So Microsoft are launching 'Privite Browsing' nice of them to catch up with Safari 3 from Apple. Maybe the next quantum leap will be for Microsoft to launch an operating system that is as easy to use and stable as Mac OS 10.5 Leopard!
Mark, Dubai, UAE
Ha, this won't help people do things illegally. People in the business know the way to leave limited traces on a PC is to run a browser FROM A USB DRIVE, leaving minimal forensic evidence on the PC itself, just the USB.
: )
This is old news anyway, FF is king!
Me, London, UK
I don't see this as a problem for Google for a number of reasons:
Google already offer a privacy opt-out. Second, the some footprint cookies are from Google's site anyway (if not all). Sites are likely to be able to read their own cookies. Thank God IE is improving: it has been backward for years.
Andy, London,
Safari's Private Browsing mode has been abused by sex hungry teenagers and adults alike for over three years now. It's becoming ridiculous even to point out any "new" features on Apple's products any more...
Viktor Cerni, london, uk
Adam...I guess the fact that IE Explorer has about 52% of the marketplace compared to Safari's 2.5% makes Explorer "far more prominent." Interesting, tho, to see Firefox top the 40% market share level this summer.
Norman, Ottawa, Canada
Opera is also a better browser than IE ...
H E Torrance, London, England
Well, Mike of London, your argument is like saying we should ban kitchen knives because murderers might be able to use them to commit crimes.
Arthur Morgan, Fayetteville, AR, USA
Mike, re-read the article, and pay attention to the part that says "Although casual users cannot see the previous users search history, authorities such as the police will be able to access it if necessary. "
I for one support this idea, and use a third party program to do this at the moment.
Rooney, Harlow, UK
I can see this "improvement" being very popular with paedophiles. Transfer all their pics to private online photo browsers, and no need for them to be worried about having their computers seized by the police when this is released.
Mike, London, England
Microsoft is too late, I m using Firefox or Opera, because they are better and more secure, doesnt have tipical IE errors. Every Microsoft products have many errors. Unix systems rules.
Don, LONDON, UK
those who believe Firefox is inherently superior to IE and more secure are deluding themselves
dan, Manchester, UK
How is Safari's "Private Browsing" less prominent than this one?
The option for private browsing has been in Apple's safari for quite a while, and sits right in the program menu, whenever its run.
Please substantiate such claims as Microsoft's "is far more prominent", because I'm not convinced.
Adam, Oxford,
BaiDaLong, how can I scramble my IP and avoid Google getting to my door
hardik, london, uk
Firefox does all this and more and lets you get rid of you history tottaly not like microsfot keeping a secret copy for the police on your HD.
I use flash blocker stops me having to too see the pop ups or any advertising on the times, thou i would not have to block pops if you did no use them.
MR W Jones, Liverpool, England
Hmm, hasn't Apple had this for years, with the Safari "private Browsing" button?
Marc, Paris, France
BaiDaLong, there's a difference between privacy and stealing. As sites survive by advertising, you basically having a meal then leaving without paying. If you don't like a site's advertising, don't visit it.
Tony, Islington, London, UK
At the moment AdWords doesn't offer any behavioural targeting, so wouldn't this just mean that the ads are rendered "only" as targeted as they are now? Given the success of the current targeting modeI I think labeling it as a "Serious Threat" is slightly over the top. A+ for misleading headline.
Stephen, Dublin,
More and more people that are fed up with IE bugs and vulnerabilities are switching to other, read Firefox, Opera, Safari, browsers. I am one of them. IE is so tied into the OS that it is a severe risk to your security if you use it.This action by MS is welcomed but a late move.
David Sars, exeter, UK
Good old Micro$oft, always a year or two behind the competition...
"Although casual users cannot see the previous users search history, authorities such as the police will be able to access it if necessary" - in other words it doesn't really work anyway.
Alastair, Alicante, Spain
It's easy to confuse Google. I use a system that scrambles my IP address and runs my browser in a 'sandbox' so that advertising can't get in at all. My Internet connection runs three times as fast as it did before. If Google want to sell my eyeballs to advertisers then they'll have to pay me.
BaiDaLong, Brisbane,
Umm, clearly you don't understand how these things work. Google gathers it's data independent of the browser history.
Josh, Burwood,
I am a software engineer. I don't think it would affect that much. MS IE has to maintain the session (cookie) at least temporarily otherwise almost 80% of the web applications won't work including yahoo mail. So google has to work within that limitation.
Theepan, Ottawa, Canada
Too late. Firefox is clearly a superior browser. I only use MS products when I have no other choice.
Kevin Finnerty, Atlanta, USA