Angela Jameson
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The weakness of the dollar is threatening the survival of European planemaker Airbus, its chief executive Tom Enders has told employees in Germany.
Mr Enders made the claim as he gave warning that European production plants would have to face major cost cuts to help them to counter the impact of the currency.
“The dollar’s rapid decline is life-threatening for Airbus,” Mr Enders said in a speech. “The dollar exchange rate has gone beyond the pain barrier.”
The calls from the head of Europe's biggest manufacturer will increase the pressure on European ministers and the European Central Bank to take action against the continually weakening dollar.
Nicolas Sarkozy, the French president, has been leading a campaign for a "fairer exchange rate".
The weak dollar is favouring Airbus's arch rival Boeing, the company claimed. The dollar hit a new low against the euro yesterday. In the year to date, the euro has gained about 12.5 per cent against the US currency.
Louis Gallois, chief executive of Airbus's parent company EADS, has said that every 10 cent decline of the dollar costs Airbus €1 billion. Airbus's restructuring plan, brought in last year to counteract the losses caused by delays to the launch of the A380 Superjumbo, was based on a dollar-euro exchange rate of $1.35, but the dollar touched $1.4873 yesterday.
This gives Boeing a massive advantage over Airbus, which is struggling to win back the lead position in aeroplane sales from the American group after it was destabilised and pushed into losses by delays to production of the new aircraft.
Airbus’s entire business model has to be reviewed again, Mr Enders said, as “reasonable processes of adjustment” were hardly possible any more. Management would look at introducing radical measures in the coming weeks, he said. "There will be no more taboos."
Airbus is already shedding about 10,000 jobs and selling plants as part of a restructuring plan brought in last year.
EADS acknowledged earlier this month that its controversial restructuring plans were inadequate to cope with the dollar’s slide. It said then that the aerospace group would have to find €1 billion ($1.48 billion) in new savings between now and 2010-11.
Airbus had planned to raise its annual €2 billion research and development budget by 25 per cent from next year, but the proposed increase is now off the agenda and R&D spending could even fall significantly below €2 billion.
Mr Enders suggested to the German unions that Airbus could shift an increasing proportion of R&D activities to countries outside Europe, if the weak dollar continues, and would have to move more production to dollar-zone economies.
"We need to question our business model. It is no longer sustainable," he said.
Unions urged governments to show support by pressing the European Central Bank to take action on the strengthening euro.
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Chump should stop laughing. A major part of all AIRBUS aircraft is made in the UK and priced in Sterling, which is alos higher than its been in years against the dollar.
I don't agree with conspiracy theorists that the US Gov is deliberately allowing the dollar to fall in order to help US industries and hinder ours. However that is exactly what the outcome of the dollar crash is.
US industries will be better placed to sell at home and abroad with the dollar as low as it is.
As for oil, well with the majority of producer countries being from outside the US, why is it priced in Dollars? Why not Dinars or Roubles??
XPat, Dubai, Middle East
HAHAHAHAHAHA!!!
Chump, Lakerville, England
The strong Euro is the natural result of protectionist measures by the EU. Just drop the protectionist meaures and the Euro will drop .
Brian Gilbert, HAMPTON, Middx
Seems like Europe is faced with a real dilemma. A weak dollar means unusually strong competition from U.S. producers. A strong dollar would mean higher gasoline prices. At $100 for a barrel, a barrel of oil would cost around â¬68 at today's $/⬠exchange rate. At parity, a barrel would cost â¬100 and gasoline would likely cost around â¬2.20 per liter in Europe.
Walt Stannard, Berkeley, California
Other major players are moving away from the dollar as a reference currency, so why not Airbus?
The euro is a strong currency. Sell them in Euros. It may mean aircraft are less attractive to US carriers but the majority of them haven't got two cents to rub together anyway!
It is time that Airbus realises that they do not have to play by existing rules and starts protecting their downside by shifting to writing all new contracts in euros.
Roy Ellor, Salford, UK
What advantage would Airbus win by moving work outside Europe, reduced costs maybe - but will this also mean reduced quality? Where work is carried out is irrelevant, the aircraft are sold in US$. Maybe the directors and investors in Airbus should show their solidarity with the company and, at least, reduce their our incomes. When the US airlines ran into financial trouble after 2001, their senior managements waived their bonuses and in some cases their salaries as well - maybe Airbus mangers should do the same. The current mode of dumping employees at the slightest hiccup is totally unacceptable.
Jon, Offenburg,