Attend an evening with Andre Agassi
Adult stomachs churned with battery acid when Jonathan Ross, the chat show host, sadistically spelt out this ultimatum: “Kids, if you wake up on Christmas Day and you don’t have a Robosapien under the Christmas tree, your parents don’t love you.”
The entertaining seasonal spectacle of parents in headless-chicken mode is with us once again as stores report shortages of Robosapien, the mesmerising black-and-white pseudo-human. Forget Barbie, who has been karate-chopped off the top spot by a multi-purpose mechanical minion that has sold 2m worldwide and grabbed batches of international toy awards.
It is just possible that you haven’t seen this robot with attitude sitting on the sofa with Richard & Judy, appearing on Top of the Pops or filmed busking his way around London’s Covent Garden collecting money in a plastic cup.
You may not have heard of the fanatic who bought 20 Robosapiens and programmed them to salute all his Darth Vader dolls. Or the man who got 50 of them to pull him on a skateboard as he whipped them.
Robosapien is a 14in-tall automaton whose seven motors enable him to carry out 67 fluent actions, operated by remote control. Press the “on” switch on his back and his eyes flash red, he stretches, wobbles, bends forward — and then farts. Thanks to sensors he can walk and run on different surfaces, navigate a maze, pick up and throw objects as well as perform 180-degree turns, boogie, fight, snore and burp.
He was invented by Mark Tilden, a 43-year-old British computer expert who designed robots for Nasa’s programme to explore Mars and now stands to make £20m from Robosapien mania. “Nasa gave me a million bucks to build one robot; for Robosapien (the manufacturer) gave me one buck to build a million robots,” he said.
The beauty of the beast is that its antics and antisocial noises send children into fits of laughter, while intriguing more technically minded adults. This cross-marketing means that Hamleys, the London toy shop, expects to sell 180,000 this Christmas, while the online Gadget Shop has sold 20,000 to adults.
At first sight Robosapien seems to be bucking the trend for retro toys such as Scrabble, Cluedo, Buckaroo and Mouse Trap. Huge sales of traditional games and toys — even chopper bikes — suggest a backlash against computer games and high-tech toys. Parents seem to be trying to recapture the Christmases of their youth.
Yet Robosapien is a throwback to the cheap Japanese toy robots of the 1950s. Apt to walk off tables and smash on the floor, they never fulfilled the potential of intelligent tame robots foreshadowed in the 1956 cult movie Forbidden Planet, in which Robby the Robot not only travelled at high speed but could replicate bottles of whisky at will.
While not yet capable of achieving the latter, Tilden’s creation is light years ahead of those prototypes. His breakthrough was to introduce what he calls a “nervous network” driven by a computer only as powerful as a pocket calculator and connected to sensors all over the robot.
Tilden’s other innovation was to achieve balance by shaping the robot into two triangles, one balanced on top of the other and enabling each to stabilise the other if there is a shift in stability. For instance, when Robosapien lifts its left leg, the upper body compensates by lowering its left shoulder.
In marketing terms, Robosapien cannot stand still without being surpassed by superior rivals already in the pipeline. Mike Hawley, an expert on toys at Massachusetts Institute of Technology, said: “All that mechanical know-how has fallen into place and there are plenty of companies building them now.”
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
PwC’s Consulting practice helps businesses of all shapes
and sizes work smarter and grow faster.
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
7nts - Penang £499; Borneo £699; All Inclusive £799 including flights, taxes, accommodation and private transfers
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.