Alice Miles
Win a fitness package worth more than £3,000
Et tu, Vince? It is hard to imagine a more ignominious end than to be knifed by Vince Cable. Unless it is to be knifed accidentally by Dr Cable, simply because the deputy leader didn’t manage to hold a line on a radio interview for an entire three minutes. When Dr Cable told The World at One on Radio 4 on Monday that Sir Menzies Campbell’s leadership was “certainly under discussion” among MPs, the game was up. Coming straight after direct calls for his immediate resignation from party grandees, Sir Menzies was finished. Dr Cable stumbled; the leader fell.
The ridiculous and sudden denouement of a play that should have had a few more acts to run (ending around Christmas time seems to be the consensus) nicely illustrated the Liberal Democrats’ fundamental problem: appalling communications skills. That the deputy leader of the party was unable to keep to the formula that Sir Menzies’ leadership was not an issue says all you need to know about all they need to learn about communications.
The leader matters. It is not true that the Liberal Democrats have to accept being squeezed by David Cameron and Gordon Brown. Just because the Conservative Party no longer actively discriminates against gay people does not suddenly make it liberal. The Tories remain socially conservative. Given the two main parties’ broad agreement on tax and spend, and the funding of public services, there is plenty of economic space for the Liberal Democrats to occupy as well: liberal on economic as well as social issues, in favour of low taxes as well as gay marriage and choice in education and health.
To dismiss the “Ming thing” as straightforward ageism is to miss the point. What did it for him was that he hailed from a different political era, a postwar generation in which the media were still respectful, people generally tried to be decent and uncomplaining, and a consensus existed that there was no choice: you went along to your local hospital, and that should be a good local hospital. That isn’t enough any more, because your local hospital isn’t always good and your local school very often isn’t, and people do complain, a lot.
One of the frontbench modernisers, David Laws, the spokesman for children, schools and families, addressed the problem in his conference speech this year: “Our aim, of course, must be a good local school in every single neighbourhood. But that is an excellent aspiration, it is not a policy. The challenge is how you get high-quality local schools in every area.” Some of the younger (and more centre-right) Liberal Democrats detected a lack of enthusiasm in Sir Menzies for the “choice” agenda to put power into the hands of people to choose and effect change for themselves.
Then there was the communications vacuum. Sir Menzies either couldn’t or wouldn’t do it: no soundbites, no clever tricks, no clear message, no narrative. Politicians have to have a message and a narrative these days; they die in the many airwaves if they don’t. Charles Kennedy created a narrative, but it was all about him, not policy. Sir Menzies created policy, but no narrative. You need both.
There is no point complaining about the 24-hour media and their voracious appetite for soundbites; they just are, and people watch them and they listen to them, and a party leader has to be utterly comfortable with that. Sir Menzies wasn’t. That is why, for instance, he was sucked into the maw of what he thought was a perfectly reasonable 24-hour gap to consider whether Liberal Democrats should participate in Gordon Brown’s Government “of all the talents”, Twenty-four hours is a vast gap in media life; and Sir Menzies fell into it when somebody briefed the plan to The Guardian before he had a chance to turn it down. That was hopeless.
When I interviewed Sir Menzies with my colleague Helen Rumbelow last month, a memo sat on the small table between us. Ming had made no attempt to hide it. “You should assume,” an unnamed adviser wrote, “that Alice and Helen are coming into the room expecting to find someone who is old, tired and lacking in the vision that leadership requires. For the interview you need to bear this in mind by being positive, purposeful and by being relaxed when they ask personal questions.” Having broken the old-fashioned rules of decency to which I knew he would have adhered, and published the memo as part of the interview, I was slightly alarmed to see Ming bear down upon me at the Liberal Democrat conference the following week. He came up and kissed me, commenting that it was “a very fair piece”. Nice, you see.
Too nice. Being “fair” is something Sir Menzies minded about a lot, and it showed. In his interventions in the Commons, in the strings of e-mails that tumbled out of his office, his lack of any cutthroat instinct was obvious. And, like it or not, fair and nice doesn’t win.
Which makes me wonder about Nick Clegg. Mr Clegg, whom Sir Menzies is assumed to be backing to succeed him, is personable, bright, a young family man. His rise has been swift and easy, and his lack of experience was apparent when he stumbled last month into an honest admission that he might one day go for the leadership, if there was a vacancy, and then was apparently surprised at the “Clegg pitches for Ming’s job” headlines which followed. Mr Clegg is, or seems to be, terribly nice and quite human.
Chris Huhne, on the other hand, is mesmerisingly cold and charmless, almost robotic. If Mr Huhne were to wield a knife (and perhaps he did), it would not be by accident. Yon Chris has a lean and hungry look. Such men are dangerous. Mr Kennedy was nice. Sir Menzies was nice. Nasty may be what this party needs.

Alice Miles has been with The Times since 1999. She began as a Parliamentary Sketch writer before becoming a columnist, writing mainly on politics and national issues such as education and health. She won Columnist of the Year in 2007.
Industry sectors news at a glance. Interactive heatmap, video and podcast
The inside track on current trends in the charity, not for profit and social enterprise sectors
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
Everything the Business Traveller needs to know to make a better trip
Shortcuts to help you find sections and articles
05/2005
£13,500
08/2008
£109,950
2006
£10,750
Great car insurance deals online
£Excellent+ executive benefits
Torres and Partners
London
£49,229 - £62,035 pro rata
Charity Commission
London/Liverpool/Taunton
Alstom Power
Europe
Six Figure
Rolls Royce
Midlands/Europe
From £89,950
Great Investment, River Views
Special Offers now available
At the new sophisticated
Encore Las Vegas Resort!
Cruise the Islands of Hawaii - Pride of America
List your property with two leading travel websites
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths
News International associated websites: Globrix | Property Finder | Milkround
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I agree - his style was old-fashioned rather than the man himself. He came from a bygone era of orange-squash and lashings of ginger-beer....the Liberals need latte man in the 21st century
andy, london,
If you judge Ming on his age, yes it is Ageism. No too ways about it. He had manyt fine qualities: Gravitas,Intellect, dependability and compassion But this did not come through. The media collumists said he was Old and that was that. He was NOT a great commuincator and that was his real downfall. The reason he could not overcome the Age thing. Many older people have been Prime Minister or leader: Churchill, Gladstone, Macmillan, Palmerston etc It should not be a handicap! In the modern day communications is the name of the game. So someone who can do that is what the LIb Dems need.
Steven, Buckhurdt Hill,
The Media has too much power as Alice illustrates in this article. My way of dealing with it is to ignore them, apart from the occasional headline on Radio 4 or headlines on Google, where I saw this.
Ming, even though I didn't support you, you deserved better than being brought down by Radio, TV and Newspaper thugs.
I'm probably too nice too!!
Napo Cloud, Slough,
Oh dear, what a lot of muddled thinking that illustrates why so many civilised English are leaving for places, like France, where the weather is better and the people so much more refined.
Ming is probably quite a nice chap, but Iâve never been a great political fan, not because heâs âoldâ, or âold-fashionedâ, but simply because heâs rather dull. There was never great anticipation that Ming would say anything stimulating, or wipe the floor with an opponent â not because he is nice or fair, but simply because he just hasnât quite got what it takes to be a great political leader.
What we need are leaders who are quick-witted with a sense of humour, far-sighted, fair, can understand the implications of their actions and words, while demonstrating good manners and consideration to their colleagues and opponents (in public at least), while still ensuring they come out on top. The only one who can achieve that now is William Hague who has a very good chance of getting my vote.
SteveH, London, England
You said: "the Liberal Democrats' fundamental problem: appalling communications skills ... the deputy leader of the party was unable to keep to the formula". What you mean is that he was unwilling to tell ruthless lies (given that the discussions were in fact going on).
I fear you are right ... that a willingness to tell lies is a vital "communication skill" for a politician, and so politicians will never gain the trust of the voters.
Chris, Manchester,
Your title says it all so succinctly!
Campbell just didn't act and look the part at all.
Dave, Southampton, UK
William Pitt the younger became Prime Minister at the age of 24 and was very successful. William Gladstone was Prime Minister well into his eighties for the third time. I venture to suggest the media would be incapable of allowing such occurences in the 21st century without making ageist attacks which would ruin the chances of even the most able.
phil, Lincoln, UK
Whenever there is an issue of oppression or discrimination, its funny how many people try and write it off as something else!!! I did not see any cartoons having a dig at the idea that he was old fashioned, to me they all looked as thought they were aimed at his physical looks and age.
Since when has being 'old fashioned' been a negative thing anyhow, its something many of the parties try to aspire to in many ways.....isn't that hwat 'traditional values' is about, just using different words.
FACT: If Ming was or looked younger (even with the same policies) he would not have been subjected to the ridicule that he was. That makes it ageist, and yet again makes the many sections of the media criminals for breaking our laws against discrimination.
Denise Maxwell, West Midlands, UK
You say:
"There is no point complaining about the 24-hour media and their voracious appetite for soundbites; they just are, and people watch them and they listen to them, and a party leader has to be utterly comfortable with that."
They just are? What, like rocks and mountains? They are contingent products of human social, political and economic activity and can, if we have the will, be changed.
Stewart Hartley, Riotuerto, Cantabria, Spain
I knew as soon as I heard about the resignation that a media yawn-fest was on its way. Blah blah Ming's too young. Blah blah Clegg's too old. Or have I got that the wrong way round?Who cares about the SDP anyway?
Redcliffe, London,
It is very sad that Ming resigned. I always thought he seemed so nice and in my opinion that is, in itself, worth voting for.
alison, London,
You write:
"There is no point complaining about the 24-hour media and their voracious appetite for soundbites; they just are, and people watch them and they listen to them". They just are? They are contingent social, political and economic creations and can be changed if we have the will to do so; they are hardly set in our genetic make up or "just are" like natural features such as mountains. A touch too much of hubris, I think
Stewart Hartley, Riotuerto, Cantabria, Spain
ah agesim, a red herring, brutus wanted mings job any reason will do, woman call it the glass ceiling, young turks call it aleadership opportunity.Ming understood when he got to the top of the greasey pole there are no hangers on.Spare a thougt for brown he knows his days a numbered as does cameroon, not all failures have a feather beds just p45.
michael joseph heavey, cahersiveen>adams towns, madness
I was bothered about the ageism thing, but he is "old". He is in the same age bracket as Herbie Hancock, Hellen Mirren, Eileen Atkins, et al, and noone describes them as old because they are not...
sean, tel aviv, israel
This is not ageism. Menzies did not go because he was old, but because he was so OLD! There are plenty of older politicals out there who make astonishing contributions. Look at the energy of someone like Tony Benn. It's the internal energy, the light in the eyes, the quick mind and the inner strength to persuade your fellows that counts. Menzies had none of those, or if he did, he kept them well hidden.
Melanie, Farnborough,
Ahhh the excuses for your ageism ... quite pathetic .
Benzo, Nr Chelmsford,
Alice Miles writes : "Being âfairâ is something Sir Menzies minded about a lot, and it showed. ...... And, like it or not, fair and nice doesnât win."
Much of the world does not operate on the basis of 'fairness'.
This is has always been a quintessential English virtue. It seem sad that even the Liberal Party should succumb to the jungle behaviour of the political class world over. Alas, alack!
Gautam Pingle, Hyderabad, India
Sometimes self-styled leaders in waiting are highly comfortable with the idea of a gentlemanly character keeping the seat warm for them, unaware of the possibility of a concealed knife ready for an opportune turned back.
dr venables preller, Warrminster, UK
They need someone who can tear out the jugular of Gordon and David at the same time - one hand, one throat. Someone who will knee Darling and Osbourne in the eye waterers without blinking. Someone who will look us all in the eye and tell us what is wrong and how they are going to put it right. The trouble is.................... they haven't got anyone remotely like that.
Kevin Murphy, Birmingham, United Kingdom
Actually I have bet Huhne a couple of times and he seems like a very likeable chap. Not cold at all. Just tghought I should mention it!
Alex, Canterbury, Kent
You say:
"There is no point complaining about the 24-hour media and their voracious appetite for soundbites; they just are, and people watch them and they listen to them, and a party leader has to be utterly comfortable with that."
Sir Menzies was not utterly comfortable with that. And that is why he had to go.
Suppose that this hypothesis of yours is correct. Then Gordon Brown must go. Will you tell him? Or can I?
David Moss, London, UK