Claim your free 2010 double sided wall chart
Bond was born with an anti-ageing drug in his fictional veins that is unique in our culture. Sons, as they grow up, progressively decline to do things with their fathers: they grow out of the bedtime story, they would rather go to the football match with their mates. But rare is the son, aged 8 or 80, who will not agree to accompany his father into the fantasy world of 007.
The power of the shared Bond ritual offers a peculiar insight into the masculine British mind. Many women also enjoy the movies, and the appeal of Bond is global, but in order to be both shaken and stirred by Bond (OK, that’s the last of the catchphrases) it helps to be British, male and slightly naff: interested in gizmos, sex without commitment, saving the world, clunking double-entendres, fast cars, drink, ironic self-mockery and, above all, embracing a particular sort of loneliness.
It matters not who Bond is, nor which generation he addresses. He may be blond or brunette, bloodless or bleeding. It makes no difference. Every Bond is outside society’s rules while saving society itself; he is a stud-muffin, but essentially alone; he has signatures — cars, clothes, watches — but few personality traits or quirks (compare him, say, with the sheer oddness of Sherlock Holmes, or the flaws of Philip Marlowe). He has no politics, no friends, no family, no past (though the new movie tries to build one retrospectively) and no future. He is what many Englishmen imagine they could be, and very seldom are: the lone wolf.
This central core of male fantasy transcends the various incarnations of Bond. He is about having what you are denied in a British world of convention and order. When Casino Royale was published in 1953, food was still rationed in Britain and gambling illegal outside exclusive clubs: so Bond played the baccarat tables and ate beef in Béarnaise sauce, now the staple of every Angus Steak House, then the stuff of gastronomic dreams. Sean Connery’s cold-eyed killer and misogynist transported a generation of British boys brought up on Airfix models, Marmite toast and monogamy. Roger Moore, the most ironic Bond, took cinemagoers from grey Britain to places where the sun shone permanently and you could ski backwards firing a machinegun. Bond has a fabulous wardrobe without ever once having to go shopping — another fantasy for the average British male.
It is fashionable to declare that each generation gets the Bond it deserves. More striking, it seems to me, is just how similar the Bonds have been, which helps to explain the transgenerational appeal. The technology, girls and scenery change. Bond has survived the Cold War, the Vietnam War, two Iraq wars and several sexual revolutions. Ian Fleming’s humourless Bond (“sex, snobbery and sadism”, said Paul Johnson, back in 1958) gives way to the more emotional Daniel Craig version, yet the character is essentially the same.
This is because Bond is a postwar British fantasy, a psychological salve for an imperial power in slow decline — again, something that preoccupies British men, in my experience, far more than women.
Bond is not a spy, in any realistic way, but a political fixer, the embodiment of the hope that Britain still plays a vital part out there, although unseen, in what is essentially an Anglo-American alliance against the evil villains. Osama bin Laden is far closer to a Bond villain than more conventional state enemies: the lone billionaire with a megalomaniac plan. It is surely no coincidence that military targets in Iraq have been codenamed Goldfinger, Blofeld and Connery.
In Casino Royale Bond “reflected that good Americans were fine people and that most of them seemed to come from Texas”. Tony Blair could not have put it better. (Note: James Bond also went to Fettes public school, the Prime Minister’s alma mater, having been thrown out of Eton after some “trouble with one of the boys’ maids”.) The academics have long sought to capture Bond. To the Nietzscheans he is the Übermensch personified: “The devotion of the greatest is to encounter risk and danger and play dice with death.” To others he is simply a marketing tool, “the gentleman consumer”.
I think the appeal is simpler: so far from being the ultimate British man, Bond is the opposite of most British men. Where most of us are tongue-tied, sexually timid, ill-dressed, unfit, gentle, defined by friendships and family and generally anxious, he is violent, smooth, empty and supremely fatalistic. Nothing that happens surprises him; British men are, on the whole, allergic to surprises.
British males love him not because we really want to be like him, but because we know we never will be: the Bond model fulfils a sense of irony that is far more British, and fits us much better, than any Savile Row suit. British men and their sons will enjoy Bond together, forever, because he is not really British at all.
Lest this sound like one of those laments for masculinity, consider this: Ian Fleming wrote Casino Royale because he wanted to emulate his successful brother, the writer Peter Fleming, and to impress his wife’s smart literary friends, such as Evelyn Waugh. Needless to say, he didn’t.
The irony is that by aspiring to literary respectability — by imagining he wanted to be something that he evidently was not — and failing, he achieved something far more lasting: the ultimate un-Brit, a cultural immortal, and between male generations a lasting bond, James Bond. (Whoops, sorry.)
Ben Macintyre is Writer at Large for The Times and contributes a regular column. His earlier roles at The Times include being editor of the Weekend Review, parliamentary sketchwriter and bureau chief in Washington and Paris. He has also published a number of historical non-fiction books
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
£123,460 pa
The Law Commission
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.