Win VIP tickets
Bond was born with an anti-ageing drug in his fictional veins that is unique in our culture. Sons, as they grow up, progressively decline to do things with their fathers: they grow out of the bedtime story, they would rather go to the football match with their mates. But rare is the son, aged 8 or 80, who will not agree to accompany his father into the fantasy world of 007.
The power of the shared Bond ritual offers a peculiar insight into the masculine British mind. Many women also enjoy the movies, and the appeal of Bond is global, but in order to be both shaken and stirred by Bond (OK, that’s the last of the catchphrases) it helps to be British, male and slightly naff: interested in gizmos, sex without commitment, saving the world, clunking double-entendres, fast cars, drink, ironic self-mockery and, above all, embracing a particular sort of loneliness.
It matters not who Bond is, nor which generation he addresses. He may be blond or brunette, bloodless or bleeding. It makes no difference. Every Bond is outside society’s rules while saving society itself; he is a stud-muffin, but essentially alone; he has signatures — cars, clothes, watches — but few personality traits or quirks (compare him, say, with the sheer oddness of Sherlock Holmes, or the flaws of Philip Marlowe). He has no politics, no friends, no family, no past (though the new movie tries to build one retrospectively) and no future. He is what many Englishmen imagine they could be, and very seldom are: the lone wolf.
This central core of male fantasy transcends the various incarnations of Bond. He is about having what you are denied in a British world of convention and order. When Casino Royale was published in 1953, food was still rationed in Britain and gambling illegal outside exclusive clubs: so Bond played the baccarat tables and ate beef in Béarnaise sauce, now the staple of every Angus Steak House, then the stuff of gastronomic dreams. Sean Connery’s cold-eyed killer and misogynist transported a generation of British boys brought up on Airfix models, Marmite toast and monogamy. Roger Moore, the most ironic Bond, took cinemagoers from grey Britain to places where the sun shone permanently and you could ski backwards firing a machinegun. Bond has a fabulous wardrobe without ever once having to go shopping — another fantasy for the average British male.
It is fashionable to declare that each generation gets the Bond it deserves. More striking, it seems to me, is just how similar the Bonds have been, which helps to explain the transgenerational appeal. The technology, girls and scenery change. Bond has survived the Cold War, the Vietnam War, two Iraq wars and several sexual revolutions. Ian Fleming’s humourless Bond (“sex, snobbery and sadism”, said Paul Johnson, back in 1958) gives way to the more emotional Daniel Craig version, yet the character is essentially the same.
This is because Bond is a postwar British fantasy, a psychological salve for an imperial power in slow decline — again, something that preoccupies British men, in my experience, far more than women.
Bond is not a spy, in any realistic way, but a political fixer, the embodiment of the hope that Britain still plays a vital part out there, although unseen, in what is essentially an Anglo-American alliance against the evil villains. Osama bin Laden is far closer to a Bond villain than more conventional state enemies: the lone billionaire with a megalomaniac plan. It is surely no coincidence that military targets in Iraq have been codenamed Goldfinger, Blofeld and Connery.
In Casino Royale Bond “reflected that good Americans were fine people and that most of them seemed to come from Texas”. Tony Blair could not have put it better. (Note: James Bond also went to Fettes public school, the Prime Minister’s alma mater, having been thrown out of Eton after some “trouble with one of the boys’ maids”.) The academics have long sought to capture Bond. To the Nietzscheans he is the Übermensch personified: “The devotion of the greatest is to encounter risk and danger and play dice with death.” To others he is simply a marketing tool, “the gentleman consumer”.
I think the appeal is simpler: so far from being the ultimate British man, Bond is the opposite of most British men. Where most of us are tongue-tied, sexually timid, ill-dressed, unfit, gentle, defined by friendships and family and generally anxious, he is violent, smooth, empty and supremely fatalistic. Nothing that happens surprises him; British men are, on the whole, allergic to surprises.
British males love him not because we really want to be like him, but because we know we never will be: the Bond model fulfils a sense of irony that is far more British, and fits us much better, than any Savile Row suit. British men and their sons will enjoy Bond together, forever, because he is not really British at all.
Lest this sound like one of those laments for masculinity, consider this: Ian Fleming wrote Casino Royale because he wanted to emulate his successful brother, the writer Peter Fleming, and to impress his wife’s smart literary friends, such as Evelyn Waugh. Needless to say, he didn’t.
The irony is that by aspiring to literary respectability — by imagining he wanted to be something that he evidently was not — and failing, he achieved something far more lasting: the ultimate un-Brit, a cultural immortal, and between male generations a lasting bond, James Bond. (Whoops, sorry.)
Ben Macintyre is Writer at Large for The Times and contributes a regular Friday column. His earlier roles at The Times include being editor of the Weekend Review, parliamentary sketchwriter and bureau chief in Washington and Paris. He has also published a number of historical non-fiction books
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£23,093 - £56,211
The Office for National Statistics
Newport, South Wales
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.