Win tickets to the ATP finals
However, as befits a band who claim to have invented the internet*, The Who are ramping up the technology on this jaunt. Possibly mindful of fans who may be in a bath chair — or who, after sampling all the delights of the world, merely prefer the comfort of their own bed and toilet — the band are broadcasting the whole tour on the net. You can sample all 66 dates from your side-chair, casually comparing Pete Townshend’s scissor-kicks in Minsk to his windmills in Amsterdam. Rock’n’roll has gone from hi-fi to wi-fi in 20 years. From Under the Boardwalk to “What’s your baud rate?” in 30.
That The Who are the first band to do this seems little short of astonishing. It is, after all, the year 2006. It seems amazing that, as a civilisation, we have been able to download pictures of cats that look like Hitler (www.catsthatlooklikehitler.com — those cats really do look like Hitler) for more than a decade but have still been forced to fly to Tokyo, in a plane, should we wish to watch Bruce Springsteen play in Tokyo. Given the technology available, it’s only a little less unnecessary than having to go to Abbey Road, in a taxi, if one wishes to listen to Abbey Road. Or the dark side of the Moon, in a rocket, should one wish to listen to The Dark Side of the Moon.
However, while lazybones, workaholics and anyone with a sense of perspective will welcome this move to virtual touring, there are certain aspects of the plan that have yet to be addressed. Most of them, it must be admitted, relate to hoggins.
Let us be clear about the way things work. Everything in this world happens for one of three reasons: money, sex, or because a woman saw an interesting article about it in a magazine. Clearly, virtual touring will hundred-ruple potential earnings at a stroke. The money is assured. Clearly, also, women will read about this phenomenon in magazines. In this respect, virtual touring has a bright future. But when it comes to the third motor of the world — hoggins — virtual touring presents a huge problem. People just aren’t going to get laid on the net.
Of course, as far as pop stars are concerned, this won’t matter a huge amount — someone in a successful band can get laid anywhere. Indeed, someone in a band can get laid anywhere, full stop. I know someone in a not-gigantic Britpop band who was approached in a canteen during lunch, offered sex, and had returned to his bench before dessert. A man with a guitar need never have the trouble of taking off his own trousers again, should he so wish.
But sex is much like wealth — it has a trickle-down effect. If a lady fan cannot have sex with the lead singer, she will have the guitarist. If she can’t have the guitarist, she’ll have the bass player or the guy on synths. From there it is a straight line of sex succession to the band’s mates, the tour manager, the promoter, the roadies, the guy on the mixing desk, the guy on the merchandise stall, ticket touts and, finally, for the desperate, the drummer.
Should ladies start attending gigs via their laptops, however, there’s a whole strata of society that just won’t get laid. There won’t even be enough women to go round for the band, let along their hangers-on. And with the bonus of sex removed, the demographic make-up of the music industry will be immediately altered. Road crews will consist merely of people who see touring as a chance to travel the world while earning a steady wage — primarily middle-class students from Esher on a gap year.
Proper roadies, meanwhile — carousing trouser-pirates who make the A-Team look like St Winifred’s school choir — will abandon the music industry and seek employ in another career of boisterous rumpy and ill repute. Medicine, say, or sub-editing on trade magazines. While this will be a watershed moment for the industries concerned (having a proper, old-school roadie in your employ is like having a creature that is part-genie, part-private army with some amazing stories about Dave Stewart from Eurythmics. They are probably the only people really cut out for teaching modern history in an inner-city comprehensive), I can’t help but feel that it will lead to the virtual collapse of the music industry.
With all the sybarites, rock-pigs, wild-eyed loners at the gates of nether and those plain unable to get laid any other way seeking employ elsewhere, the charts will change irrevocably. Only husband-and-wife bands will bother to tour. This means that, as of next year, the only bands playing live will be Everything But The Girl, Sonic Youth and some prog-rock band knocked together by Richard and Judy.
* On the 1971 album Who’s Next they floated the idea of “the Grid”, a parallel world of interlinked computers. As befits feckless rock stars, however, they didn’t go on to develop Windows, continuing merely to throw televisions through them instead.
Stress busters
A study conducted by Leeds University discovered that the longer the hours a woman works, the more she snacks, smokes and drinks coffee. I think it’s quite noticeable that all these female methods of getting through the day are quick, cheap rewards that won’t inconvenience anyone. They are also, of course, comforts that lead to heart disease and/or getting a depressingly larger arse. Come on, ladies! Take a leaf out of the men’s book! They’ve had all of history to adapt to workplace stress and have clearly discovered the best and healthiest of solutions. To wit: shouting, reading Exchange & Mart on the toilet for up to an hour at a time, and regular appointments for sissification.
Chivalry is dead
In a recent experiment, 97 per cent of motorists drove past and did not stop to help a young woman change a tyre on her broken-down car. Many have taken it as the end of the age of chivalry — but consider it the other way round. More than 97 per cent of women wouldn’t stop to advise a young man against purchasing a shirt that did nothing for his eyes.
Caitlin Moran was a published author at the age of 16 and went on to be one of the new wave of music journalists at Melody Maker in the mid-1990s. She has been writing for The Times since 1992, mainly on popular culture
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
£12,578 per annum
The Independent Housing Ombudsman
London
Competitive
Barclaycard
Not Specified
The Sheppard Trust
London
£80-95,000
Clay McGuire Executive Selection
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.