Camilla Cavendish
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Alan Johnston, emerging from Gaza yesterday, said that there are many other reporters in captivity about whom we know little. It was a generous thought from a man who knows that he might never have seen daylight again, save for the world’s respect for the BBC. I ate my toast teary-eyed yesterday morning as Messrs Humphrys and Bowen exuded a dignified joy on the Today programme, and felt a swell of pride about this one man and his quintessentially British institution.
Then I got on the Tube, opened the paper and bing – there was that other Beeb we know equally well. “We’ll have to show more repeats, says BBC, in new series of cuts.” Life on Mars is to be recycled, apparently, because the public can already mouth every episode of Only Fools and Horses. The “cuts” are, strictly speaking, cuts in ambition rather than the status quo. But having provoked the Treasury by asking for an outrageous increase in the licence fee, BBC bosses are now in a sulk because they have only received an inflationary raise. No matter that at least they now have a guaranteed income for another ten years, unlike commercial broadcasters, whose advertising revenue has plummeted to lows not seen since the dot-com bust: the Beeb does self-pity almost as well as it does fearless reporting.
Talk of 1,000 job cuts is wildly exaggerated. But Mark Thompson, the Director-General of the BBC, does face real challenges. If the BBC continues to play in every game that’s going, in fear of missing some opportunity, it could sacrifice some of the very quality that Alan Johnston personifies.
Let’s take those repeats. Some will be shown on BBC Three and Four, the digital channels, to help to lower their costs. But a repeat is a repeat is a repeat, no matter what channel it’s on. If these channels require this kind of surgery, might it not be better to put them out of their misery altogether?
BBC Three, home to Me and My Man Boobs and other treasures, barely scraped government approval for setting it up in the first place. No one could explain what it was for. Now it has become a box into which broadcasters struggle to lure 16 to 34-year-olds. In a fit of delusional hyperbole that one can only admire, the BBC Trust said on Tuesday that the channel’s “punchiest titles may have put people off watching what was highly informative and well-made content”. I, too, failed to watch F*** off I’m Fat, and 34 Stone Teenager Revisited. But I wonder whether their titles were the sole problem. Why is the BBC spending £120 million a year to get down and dirty with E4 and ITV2, when these spend half as much to get twice as many viewers? BBC Four has launched some good new programmes. But it has even fewer viewers, despite the corporation’s phenomenal power to promote its own stuff.
The BBC’s annual report, published this week, states that it is more vital than ever to demonstrate “real public benefit”. There is hand-wringing over the rigged phone-in competitions on Blue Peter and Saturday Kitchen, and what may be a concerted attempt to address allegations of bias. But there is no hint of where the boundaries of the empire might lie.
Over the past five years there has been a remorseless expansion. The BBC now regards itself as a producer of every variety of information, entertainment and news on every platform: TV, digital, radio, internet. Its news website is superb. But it has repeatedly encroached on to territory occupied by perfectly legitimate small businesses. For more than five years, it has been pushing an online schools service. That has finally been suspended while the EU investigates allegations that it is illegal state aid. It is time to pack up that toy.
But the BBC can be dangerously stubborn. Some experiments were fine, when the BBC was high on what Mark Thompson, in his previous incarnation at Channel 4, once described as a “Jacuzzi of cash”. But that time is gone. Mr Thompson said this week that the corporation is “in many ways going to have to get smaller”. But he also said, this year, that he would not drop any channels or radio stations. Why not? Keeping BBC Three and Four going costs £200 million a year. On a cost-per-viewer basis, these are the two most expensive channels after BBC Parliament. On a cost-per-hour basis, BBC Three outstrips even BBC One. And excellent as they are, the public service value of Radio 1 and 2 must be questionable.
I have been in and out of the BBC quite a bit in the past two weeks. There is much anxiety and gloom. A number of talented people are quietly leaving, not because they have been pushed but because they feel quality is suffering. There seems to be less time to research and to get things right. There are fears that the proposed centralisation of news gathering will make news bulletins more uniform, and reduce the discretion of individual editors. One producer I particularly admire says that top people think that presenters are programmes, and so ignore the danger of having more and more junior people putting the jigsaw together.
Yes, these people are perfectionists who like to gripe. But that is why they are so good at what they do. Yes, the BBC still has luxuries of resource unknown to most of us in other parts of journalism. But its expertise and cash is not wasted, in my view, when it is spent on Planet Earth or Real Story or much of Radio 4. There is simply no reason to blow it on the crasser items. Lord Reith’s original vision was to offer something to everyone, something which was “better than they knew they wanted”. That is just as valid an ambition today.
Mr Thompson should not exaggerate the cuts. But he must also protect the kind of diligence and integrity that put Alan Johnston in a completely different universe from, shall we say, Castaway.
Camilla Cavendish has been a McKinsey management consultant, an aid worker, and CEO of a not-for-profit company. She is now a leader writer and columnist on The Times
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I discovered BBCThree about a year ago -- and have been addicted ever since. Not everything is "quality" programming, admittedly but most of it is entertaining, well-made, attention grabbing and funny. And I'm a 20 year old university Media student, not "mouth breather" who watches ITV2, thanks.
Siobhán, Dublin, Ireland
Scrapping BBC Four is a terrible idea. BBC Four has brought us some fantastic dramas and documentaries.
Fear of Fanny and Fantabulosa are two excellent productions that spring to mind.
I think it really does live up to its tag line "A place to think" and I'd really miss the channel.
Paul, Brixton, London, England
Just one evening watching TV in the USA or a few hours listening to their radio stations would be enough to convince anyone of the merits of the BBC. Driving 1500 miles in the Sattes recently almost reduced my braincells to mush listening to the awful LCD tripe which passes for their radio network - 100s of channels but absolutely zero choice, with no spoken-word stations that I could find.
I pay £40+ a month for satellite services, and compared to the licence fee I damn well know which is the better value. Keep a reasonably tight rein on its finances, but let's not destroy or reduce something which is uniquely British and uniquely valuable. (Even though the endless repeats of "Two Pints of Lager ..." on BBC3 are a bit much. It's for the yoof I suppose).
Oh, and the "let's make everything interactive" is going a bit OTT at the moment, but presumably that will calm down eventually.
Steve Mullis, Cardiff, Wales
Perhaps now is the time for the BBC to really examine its own output and settle on producing a cut down number of high quality channels instead of spreading itself far too thinly for a limited audience. Leave the specialist channels to Satellite subscribers.
R. Liversidge, Ripon, North Yorkshire
How on earth can an organistion in this day and age still intimidate me and my family with the threat of an extortionate fine- or 'worse' if i don't pay them almost £140.00 a year for something i don't watch hardly.
Hasn't anyone sat down, watched the majority of the BBC's poor efforts at producing even second rate programmes- with OUR money and thought; -This is a massive con?!
You suck BBC.
Jez W, Leeds,
£200million for BBC3 and 4! That's only 11 Jonathan Wosses isn't it?
There's no need for a rolling news channel. There's no need for funding rubbish on BBC3 that hardly anyone watches. Stop paying obscene salaries.(They aren't what 'the market' can stand - all too often The BBC IS the market) Too much cronyism and freebies make it one hell of a gravy train. Is there really any need for so many reporters? Is there really any need for the news organs to interview their own experts? Is there really any need for the main newsreaders to descend on areas to do live outside broadcasts? Reading the news from infront of a Police cordon - why? Nice work if you can get it.
Gareth, Leeds,
BBC 4 is the only BBC channel I watch regularly and quit frankly the only one that does not treat us like morons. LEAVE IT ALONE!!!
Liz, London,
A good piece of management consultancy - get back to core competencies. And who can disagree. I have huge affection and respect for the BBC, it's a national treasure and all that. The problem, of course, is the lack of clarity about what the core competency is to be. I have a liberal, middle-class uneasiness with defining quality public interest broadcasting to be a lot of things (opera, analysis, authoritative factual programming, etc) as public interest because they seem to be exactly the sort of things that the liberal middle class value over the sort of thing that the majority of the license-payers seem to prefer. Democracy versus quality. And I detect the same bias in Ms Cavendish' modest proposal. I would subscribe to the BBC if I had to - but, as a factual observation the market does NOT supply similar breadth and depth in the absence of a public broadcaster (and I have lived in France, USA, Ireland, Switzerland.) It's a poser, and no mistake.
Paul, zurich,
Since I "discovered" BBC4 a year or so ago, I've quite often turned to it for intelligent and enjoyable programmes. During the Proms season, for instance, it allows us to watch more concerts than previously. I don't resent the small share of my licence fee it costs. My suggestions for BBC economies include abandoning the race to keep up with all the celebrities who (apparently) demand huge fees, using only one person at a time to present the news, and ceasing to send radio and tv presenters out to cover news with which locally based reporters could easily cope.
Barry, Wallington, UK
I'm 25, not particularly intellectual or snobbish and smack in the middle of BBC 3's target, and cringe at every F off I'm Fat, or Me and my Big/Small Boobs/Penis, BBC 4 on the other hand is a joy, as it has quality new and repeated programmes (the repeat of Yes, Minister 10 days back was timely and enjoyable) and takes some of the burden from BBC 2. In addition, it also provides programmes, such as Ian Hislop's Scouting doc and The Thick of It, plus most evenings after Newsnight - I wonder if this was accounted for?
On radio, the public service of Radio 2 I could query, but not Radio 1, almost every notable act Britain has produced since 1967 has benefitted from its unique ability to support and nurture music from accross the spectrum of popular taste - for example look at the grief at the death of John Peel - I would find it hard to say that it does not provide a service to British art and culture, and the economy.
Kenneth, Glasgow,
About half the workforce in this country have literacy and numeracy skills that are equivalent to those of 11-year olds and younger.
This is why a channel such as BBC Four will never get a huge audience. But does that mean it should be closed? No.
We are told that, in the future, our British culture will be one of the ways we stay afloat. If we target everything at a level that is suitable for eleven year olds we have no future...
Robert , Manchester, UK
This article really gets to the meat of the problem. Too many egotistical self servers who are unaware of the need for the BBC to compete in a very competitive market place. However, competition means recognizing your product, its strengths and weaknesses and then pitching it to the appropriate end user. This the BBC are not doing. They are trying to be all things to all men. The costs of BBC3 and BBC4 are corrosive to the overall competitive effort and should be quietly put out of their misery.
Brian Whorrall, Southport, England
Much of the programming on BBC4 is worthy of subsidy by a public service broadcaster. Little of that on BBC1 or BBC3 is.
Rory Harden, London,
BBC3 is a channel for viewers on ASBOs, and should be flushed down the toilet where it belongs. These ASBO viewers can then watch similar content on E4 and ITV2 which are not funded by the licence payer.
Ted Farley , Manchester, England
Its the advertising, stupid!
There's a whiff of intellectual elitism about this whole article and a whole bunch of similar arguments that have been cropping up for as long as I can remember. Somehow its OK for people to have to put up with the advertising if their interests are not seen as intellectual. Popular music - can have advertising. Highbrow discussions on Arts, Politics and Science? Oh no, can't have advertising on that, so degrading!
Public service broadcasting should 'inform and entertain' ... everybody! If you like 'reality tv' you should be able to see some that isn't dependant on some sponsor with his own agenda. If you are interested in whatever kind of music you should be able to listen to it outside the narrow confines of commercial interests and the top 20.
I love the BBC because of the quality and diversity of its output. Something for everyone, when they get it right (and its hard!)
The price you pay is worth it for the commercial independence alone.
Lawrence, Stockport, UK
Who gives a toss about the cost per viewer? The BBC should be at least as concerned about generating quality archive material that it can publish (at a fair price for BBC licence-payers - beyond the soon-to-enacted 30 days+7 "download" iPlayer viewability) to provide long term on-line income streams, as well as flog abroad.
BBC4 is not "Channel of the Year" for nothing: it contains some of the most thoughtful programming out there - deny the discerning BBC viewer at your peril!
Having said that, the BBC can be as puerile as the next broadcaster when it wants to be: see its propaganda-rich machinations over Climate Change of the last 18 months - happily about to be denied it (finally) by a "Wagon Wheel" approach to Impartiality, courtesy of the BBC Trust.
Apart from the fact that none of them are experts on the topic, why can't we have a revived BBC4/"After Dark" about Climate Change with the likes of David Bellamy, Lord Winston, Prof Richard Dawkins and Sir David Attenborough?
Andrew Robinson, Norwich, UK
I have always seen the value of the BBC , but for the first time , I am irritated by the License fee as it now represents money thrown down the drain . BBC doesn't get watched anymore and I don't see why I should contribute if I don't watch anything on any of their channels .
I feel like I am being totally ripped off !!! I wouldn't pay well over £100 for a gym membership if i never went to the gym ... why should I be forced to pay for services that i do not use ? It's a feature of modern Britain I'm afraid ... paying through the nose for substandard services !
Benzo, Nr Chelmsford,
If you want to buy a BBC show on DVD it costs the same as any other DVD, despite the fact you've already paid for the thing to be made. If you want to see classic BBC repeats you can watch UK gold, which is a pay channel. Personally I'd welcome more repeats, in fact, I demand repeats. Everybody should have free access to all BBC programmes -we own them. I think the BBC programme archives should be treated like any other national collection and curated accordingly. Why not use BBC 3 and 4 for this? I suspect the recent over-ambition stems from some discreet long-term strategy they have for when the license fee is finally scrapped -which will be all the sooner if they don't start thinking like a public service broadcaster again.
smith, london,
Despite the dumbing-down, BBC Four, together with Radio 3, is what makes the BBC different and paying the licence tax worthwhile.
Clive, Essex, UK
Here here! Some weeks ago many people were upset that the BBC edited out a gay reference on Porridge, - I was annoyed that they felt it was OK to put on a 30 year old repeat in the first place.
John Webster, Aylesbury, Bucks
"BBC Four however is a treasure of intellectual programmes formerly seen on BBC2. Leave it alone for us more civilised apes."
Hear hear! The only problem is that those of us, offshore, who receive BBC terrestrial channels but do not have satellite, cannot now watch these programmes. Perhaps put them back onto BBC2?
Martin, St Helier, Jersey
I dislike the BBC intensly and resent paying a license fee, but watch BBC4 fairly often, 3 or 4 times a week. In fact its the only BBC channel I watch as the others are either geared for 14 year old morons or 60 year old morons.
Peggy Webb, Blyth, Northumberland
There I was agreeing with Camilla Cavendish until she wrote, "And excellent as they are, the public service value of Radio 1 and 2 must be questionable."
Radio One, uniquely in the world, encourages downward aspiration, offering its young audience foul language, rap culture, moronic grammar, loose morals and impertinence to authority. Aside from that ...
Radio Two? Doh,
steve h, cardiff,
Radios 1 & 2 perform the same public service that BBC1 & BBC2 perform - ie provide mainstream entertainment for the general population without having to endure the endless ads for double glazing and Bulgarian property seminars that commercial radio inflicts.
It may not please the guys at commercial radio, but the Beeb does a sterling job of keeping the population sane. Surely that is a public service??
I agree they should shut down BBC3 & 4 though - spend the money on the main channels instead
Mark, Preston, UK
The need for most people to continue working will delay any post-industrial requirement for greatly increased additional choice of broadcasting for a while. Given the limited viewing hours of everyone, even 24/7 would leave a need for repeats.
Recycling old work (so long as it has merit) has sustainability. There might be logic in different channels seeming to have separate identities for possible future educational use for those to whom junk entertainment currently has an appeal.
The irony of tuning in for what may be thought of as lowest common denominator stuff, but participating in some mass group therapy might be lost on some fixed channel number aficionados, but it could be an inexpensive way of spreading parenting knowledge, social and cultural awareness and other information.
dr venables preller, Warminster, UK
It's always seemed to me that by stripping BBC 2 of repeats, room could be made for all of BBC Four's content. People with DVRs wouldn't miss out through the scheduling changes, and people still with analogue sets would get new content.
Ian Kemmish, Biggleswade, UK
All true. The BBC has traditionally been determined to compete (or monopolise) every area of broadcasting. This results in even its vast resources being spread too thinly. There is, for example, no valid reason for the BBC to be involved in local radio - an ideal medium for area businesses to advertise. Radios 1 and 2 are more suited to the commercial arena too. Radios 3 and 4 are of genuine value and should be nurtured as a national asset. BBC3
and BBC4 seem to be aired more to pre-empt some other body from taking the slots than from any genuinely constructive purpose : scrap them and reallocate the channels. News 24
is good overall although the gee-whiz graphics are overdone.
News is news, not entertainment.
Lewis Thomas, Slough, UK
The BBC should continue to offer its quality news service and fine education or information programs that would not necessarily soar in the ratings. Beyond that they are encroaching unnecessarily on the private sector and on my pocketbook. I am near abandoning my tv license and just watching everything online. How many others are thinking the same?
James Lachowsky, Swindon, Wiltshire
BBC Three is a disgrace of an attempt by the Beeb to attract the mouth-breathers from ITV. Waste of time really as they won't evolve to use their opposable thumbs on the remote control for years to come.
BBC Four however is a treasure of intellectual programmes formely seen on BBC2. Leave it alone for us more civilised apes.
Adam, Eastcote, middx, uk