Camilla Cavendish
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Of all the unexploded bombs that were the Tory policy groups, the Quality of Life commission had the most potential to blow up and splatter Tory faces with goo. Its report today will make at least one cheerily naive recommendation: the proposed tax on supermarket car parking is so brilliantly calculated to scare the nation’s shoppers, for negligible environmental benefit, that I first thought it was a spoof. But there is more than enough substance in the rest of the report to achieve, I think, a real shift in the political landscape.
The last 18 months have seen an outstanding intellectual turnaround in a party that had previously been hobbled by its single-minded obsession with individualism. The belief that the free market was the only remedy for all ills – a strange mangling of Thatcherism – had left it completely unable to address many of the most important human questions, from social breakdown to climate change. The Conservative Party talked a lot about aspiration, but seemed unable to grasp that people do not only aspire to material wealth. David Cameron’s breakthrough was to understand that many of us also aspire to leave a better world behind us. He feels the same way himself.
Environmentalists were intially sceptical about whether Conservatives could ever marry their belief in markets with the need to reorientate our economy to live within planetary limits. This was, after all, the party of road-building. But Mr Cameron has gone a long way towards squaring that circle by applying the language of markets and choice to environmental concerns. In a speech on Monday at the London School of Economics he echoed Sir Nicholas Stern’s view that pollution is one of the greatest market failures. Pollution is not an engine of capitalism: it is a byproduct.
Putting a price on it will actually help to create new industries, and jobs. Mr Cameron has also repeated frequently in recent weeks that Conservative green taxes would be used to reduce other taxes elsewhere, notably on the family. Labour’s green taxes, such as air passenger duty, are widely seen as stealth taxes because they go straight into Treasury coffers. The resentment they have created is now directly endangering the Government’s other attempts to encourage greener behaviour.
The Tories have understood that lecturing and punishing people doesn’t work half as well as bribing them. Labour is making homeowners buy a Home Information Pack and an energy review, which will only improve a tiny minority of homes. The Tory commission would reward energy efficient houses with generous rebates on council tax or stamp duty.
Labour has refused to introduce feed-in tariffs, which would let people generate energy from the sun or wind and sell it back to the grid – one reason why Germany now generates twice as much electricity as Britain does from the sun. The Tory commission is proposing such tariffs. They want to make it easier and cheaper to be green. Their localist, decentralising agenda could help to build popular support for change.
This is substantive, serious stuff. But I doubt you will find many plaudits in the so-called “right-wing” press. This group is more likely to react with either derision or deafening silence – the two weapons with which they are currently determined to bring down the best hope they have of installing Conservative ideas in power.
No doubt some Tory MP, broadcasting from his hideout like a Paraguayan general, will blunder on to our screens tomorrow to ask why Zac Goldsmith and John Gummer didn’t say anything about immigration.
“Their report looks at waste, doesn’t it? So what about the waste of British workers? And what’s all this about reforming the Common Agricultural Policy? We want out of the bloody EU, we don’t want our party nancying around trying to get a better deal for African farmers. Oh, did I mention immigration yet?” It will be easy to mock ideas for measuring wellbeing as well as GDP.
But most of us know that economic growth alone cannot protect the countryside, our natural resources, our climate. That is not news to anyone except those who want Mr Cameron to fight old battles. A third of people told pollsters in May that they had personally experienced climate change. A staggering 80 per cent said in November that climate change policies would influence how they vote at the next election. That is not something that any party can ignore. Rightists who still see the environment as at best a distraction, and at worst a socialist conspiracy to undermine capitalism, are fatally mistaken.
No opposition party can be successful unless it rises to new challenges. Adapting our way of life to live within planetary limits is one of the greatest challenges of our age. The media lust after a showdown between the two Johns: Redwood – whose economic competitiveness report eulogised motorways – and Gummer, who recently claimed not to have read it.
But something more sophisticated is already happening. Green issues are being framed in more businesslike terms. That is the way to move forward.
Mr Cameron carries into this territory a sense of urgency and conviction, which the Government is sorely lacking. I looked today for Labour’s inspiring environmental manifesto of 1996. But it seems to have been purged from every archive, presumably to stop anyone comparing the brave ideals for which some of us voted then with the depressing reality, ten years on, that even government departments cannot reduce their carbon emissions.
Today’s report should put them on their mettle, and we should give Mr Cameron some credit.

Camilla Cavendish has been a McKinsey management consultant, an aid worker, and CEO of a not-for-profit company. She is now a leader writer and columnist on The Times
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"The belief that the free market was the only remedy for all ills "
Can you produce one senior conservative politician, one think tank one policy statement, to justify this?
I can understand how fashionable well -bred ladies are so happy that the Conservatives have embraced fashionble green causes.
(And haven't so many resorts been spoiled since they let the riff-raff in)
But this is all just marketing fluff. Where are the policies to tackle family breakdown and low level distance on council housing estates?
Barry Grant, Leicester, UK
It is absolutely right to view pollution as a misallocation of capital - any waste of energy or material is clearly driving down profits. The problem is governmental legislation in both law and interest rates. When interest rates return to their long term average, and oil hits $100/barrel you won't see SUVs. As for China, they have already concluded that pollution is economic waste. Next year 9% of all steel capacity is scheduled to be closed, and the cement industry is likewise being reformed, in some cases plants being dynamited. Let the market do its work.
James Cameron, Barcelona, Spain
While I agree that saying 'A third of people told pollsters in May that they had personally experienced climate change' is a silly stat, it does not mean that two thirds haven't experienced climate change. Essentially either we all have or none of us have and given we're talking about subtle but vitally significant changes over time my feeling is you should ask scientists who study it properly rather than the man on the street if we're experiencing climate change. And we know what the overwhelming majority of scientists say.
I think this government has really blundered on green taxes. Politically and economically it makes sense to tax production not consumption. If instead of a pointless extra charge on flying, which isn't enough to deter anyone, we put a proper fuel tax on planes then that gives extra incentives to planes to be more efficient. Green taxes are essential but they have to be smart othewise they do nothing but cause resentment
nick, London,
Why do you talk about pollution and global warming in one breath? Co2 is not a pollutant it is a colourless odourless gas essential to life on earth and is an insignificant Greenhouse gas compared with water vapour (over 90% of Greenhouse gas is water vapour).
We are in an Interglacial period the world has rarely been cooler and we canot chnge the fact that we will go ionto another ice age in the future.
Bio fules are already driving up food prices and people are already dieing as a result. Stop this Green nonsense now!
Doug Mattews, Auckland, New Zealand
All of the main political parties seem to be living in la-la land. Just consider the REAL world.
Last year China (alone) built more Coal fired power stations than the entire generating capacity of the UK. Just what makes anyone think that bashing British 4x4 owners - or even petty rules to banish 'stand by' buttions and put 'green' taxes on aircraft- will have any effect worldwide?
Forcing the British to don hair-shirts will have no effect other than losing elections!
Mike Bibby, St Albans, England -not EU
So a third of the population have experienced climate change do they?. That'd be the same people who say they've been abducted by aliens and believe Diana was killed by the royal family. They're idiots. As for the 80% who say that climate policies will affect how they vote, I'm one of them. Threatens to tax me for climate change. Lose my vote.
Redclliffe, London,
A good column. There are, of course, solutions which are both green and market-based. An important one is congestion charging which, despite the heat the topic tends to generate, is simply a mechanism to balance supply and demand for limited city road space by pricing (as for most goods and services) instead of queuing, which we generally gave up as a rationing system a few years after the war. But, as Camilla says, the revenue should not go to the Treasury but - as in London - towards improving and keeping down the price of public transport, which many already use and others could easily do so. Will the Tories have the courage to back it?
Barry, Wallington, UK
The voters will hopefully send Cameron a clear message by decimating the party.
Ian Burgess, well said!
peter, London,
I am glad you mentioned immigration because this is seen as more of a concern to most people than green issues.
One of the problems is that, contrary to your claim, one rarely sees a Conservative MP mentioning immigration even though it is one of the top concerns of people according to various polls. This is largely a consequence of the suppression of free speech by liberal PC tyrants.
David, Birmingham,
Ben should read a little deeper in the report. Beyond the press releases. They are supporting Open cast coal mining (page 300). Mass burn incineration (p268) with all the harmful emissions that arise from UK waste. Burying CO2 under the sea bed, with who knows what consequences.
But perhaps worst is the complete lack of understanding that shifting Heathrow landing slots over to long haul routes (p355) will cause ie a massive increase in emissions.
James Page, London, UK
why do so many people consider that human pollution and climate change are interchangeable terms?
Climate change is cyclic and unavoidable---no one can tax it away.
Some control of the total world population might have some effect, but who is going to tackle that. Perhaps Tony Blair will volunteer.
David Henry, Edinburgh, UK
Finally someone has woken up to the idea that the free market can be allied with keeping the planet in working order.
the green issues have been obscured by soundbites for too long, this seems to be an idea that might actually work. If they add in free market incentives leveling the tax system (ie if you earn more you pay more tax, just at the same rate across the board, maybe one rate no matter how much you earn above one single limit) then i'll change my lifetime attitude and vote for them, the makings of a good center right policy there, apealing to the quiet majority
Ben, folkestone,
Well said, Ian Burgess. Of course, they could be basing their assertion on the time they spent on holiday in a parallel universe making measurements on an unpopulated control version of Earth.
Steve, Beaconsfield, Quebec, Canada
"Climate change" is the new form of Social Control.
I am childless and will take no lessons from those who procreate, so making matters worse yet appear to have a stake in 'the future'.
Robert, London, UK
"David Cameronâs breakthrough was to understand that many of us also aspire to leave a better world behind us."
Is this as opposed to previous generations of humans who aspired to leave a worse world behind? What kind of nonsense is this?
onion, london,
Tories are by nature unashamedly materialistic, yet environmental protection requires regulation. Two irreconcilable positions.
Pablo, Edinburgh, Scotland
Cameron's green agenda is superficial in the extreme, and is focussed on bandwagons rather than intelligent long terms proposals. He has competely fudged the Nuclear issues (too controversial), fallen for the environmentalists neurotic focus on aircraft (a small proportion of emission, and extremely diffiuclt to tackle), and failed to come up with anything new.
It is lazy nonsense to describe labour's environmental taxes as "going straight to the Treasury" as though Gordon Brown was personally pocketing the cash, whereas Cameron's will "help families". In fact the conservatives seem most excited about reducing Inheritance Tax, whose effects will be highly concentrated on a few large benificaries.
Reducing internal flights will be best achieved by providing good trains as is proved by France. Nuclear Power is needed - the unpredictable supply offered by home wind and solar is actually useless and a COST to generators to handle.
Not impressive at all.
Nick, France,
A better world is one which better knows how to solve problems by relying on individuality. A world hedged in on all sides with green regulations would be a horrible thing to dump on the next generation.
_Felix, Nottingham,
Leave a better world behind us? Well, a few of us do. But the majority only want 'better' if it involves no inconvenience or expense. Better is simply not going to happen, we're not even going to get to grips with Global Warming, let alone its root cause which is human overpopulation.
Gorillas and other great apes, the tiger, and a host of less visible species will all become extinct while we tut from our armchairs, conveniently overlooking the fact that humans have killed them by stealing their habitats.
Let's forget trivia like '4x4s' and start a media campaign to stigmatise having more than two children.
Why, even this paper, read by the sois disant intelligentsia, has no Nature section, so what do the chattering classes really care about the planet?
Ivor Duarte, Shepperton, UK
Wow, a third of people had experienced climate change (did they go abroad for their holidays in July and August?) which dear columnist means two-thirds did not of course. Typical chattering class metrocentric article. Most ordinary people have rumbled that 'green' taxes are just nothing more than taxes. As for Gummer 'saving the planet' - do me a favour.
Ian Burgess, Bristol,
Commonsense in Civic efficiency is nothing new. The Victorians were very good at producing clean, safe streets, clean water and efficient waste management...as much as they were able to in that age, subject to what they knew. Cameron is just jumping on the Green bandwagon, a lot of which is utter nonsense. If the 60 million citizens of this country reduce their emissions by 5% (highly unlikely) we are still heading for self destruction. What about the billions in Asia, all acquiring more wealth and cars. I'd be more impressed if Cameron and his eco warrior rich kids got their parents to reduce their number of houses, cars, boats and private 'planes. I'd be more impressed if Cameron & Co dealt with the real issues of the day.
Russell Hicks, Caterham, Surrey
Tory party? Green party, more like. One-trick groups don't get elected. Whilst green may be the new black, red will be the colour of power if Cameron persists with this over-zealous embracing of all things environmentally friendly.
Nobby, London,
Absolute nonsense. The average Joe public could not care less about the nonsensical 'green' revolution. It will guarantee that the Tories lose the next election if they carry on with this theme. Dave's advisers are not only barking but up the wrong tree too.
Victor M., Malaga, , Spain