Chris Ayres LA Notebook
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One of the many hazards of settling down in Los Angeles is that everything you do is automatically regarded by non-Angelenoes as being in some way both profligate and intellectually suspect – Hiltonesque, you might say (or better yet, “Parisian”). Never am I more aware of this phenomenon than when on the phone with relatives or friends in England.
If you listen closely enough, you can actually hear the eyebrows on the other end of the line making their slow but inexorable journey upwards, into the folds of the owner’s brow.
Imagine, then, being charged with the uniquely perilous task of naming a child (my first), and then having to do it from a city known for such residents as Jermajesty Jackson (son of Jermaine Jackson) and Pilot Inspektor Riesgraf Lee (son of the actor Jason Lee). My mother is already expecting me to turn up one day carrying a little Sunshine Theolonius Lama Ayres, or perhaps Zebog Skyhorse Yogi Ayres.
The reality is that most Angelenoes end up being called David or Mario – and that you’re just as likely to come up with a name that guarantees having your head flushed down the school toilet if you live in Cleethorpes (which is a pretty silly name in its own right).
Still, the fear remains: will my son ever be able to utter his name with pride anywhere outside Southern California? In the old days, the biggest problem for parents was avoiding the names of people you didn’t like. Nowadays, naming a child is like naming a corporation: the name is a brand – and brands, as every ad executive knows, need to travel.
Your child doesn’t want to be denied that job in Tokyo on the basis that his name phonetically translates as “he who sniffs armpits” in Japanese. But coming up with a global brand is expensive, hence the creation of a new LA profession: the baby name consultant. These people study social security data, phonetic structure, foreign translations, linguistic origins and so on, and then settle on something trendy (but not too trendy), or something inoffensively nonsensical, like “Altria”. (Incidentally, this wouldn’t be allowed in Germany, where names must make sense.)
The world’s growing population, and the challenge of Google (Has your child’s internet domain already been purchased; does he share his name with a porn star?) has further complicated matters. According to The Wall Street Journal, 80 baby-names books have been published in the past three years, while more than 100 baby-naming websites have been created. All of which leaves the option of auctioning your child’s name to a sponsor (“The name’s Coke. Diet Coke”) or affixing “2.0” as a suffix to your own name (toilet head-flushing guaranteed daily until the age of 16).
Which brings us to family names. My wife’s late father, a Czechoslovak, was called Roman. So that, I suppose, is the obvious choice. But I can already hear the jeers from across the Atlantic. Roman, after all, has a certain Parisian ring to it.

Chris Ayres is the Los Angeles Correspondent for The Times and the author of War Reporting for Cowards, a critically-acclaimed account of the Iraq War. He joined The Times in 1997 and was nominated as Foreign Correspondent of the Year in 2004. He lives in the Hollywood Hills
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Look up the 100 most popular baby names in the last US Census. The data is online and easy to find for free. (No need to buy a name book.) I think they even update it yearly. Then, pick something you like out of slots 50-100.
You want something that people have heard of, but not so overwelmingly popular that he'll have the same name as four other boys in his Kindergarten class.
Distinctive but not obscure.
Scott Mercer, Los Angeles, CA
I'm going to name my kid "You."
Come here You! Where are You? Hey You!
Todd, Beavercreek, US/OH
Why think? Just name him after one of the authors of the Gospels. No nonsense, established names. Having a standard name necessitates achieving something in action that will make the child stand out, which is good. Conversely, A stupid name may well hinder the positive results of any actions he takes. Plus, if he gets called something standard like William or Richard, he can affectionately be called Bill or Dick in old age. Perfect.
Consir, Liverpool,
In 1970 I thought my son's name MORGAN was quite different yet more main stream than Moon Unit or Dweezil. Now children are being burdened by their parents with unpronounceable and risible names which bear no resemblance to any ethnicity or cultural heritage and seem to be conjured up in the fog of painkillers given at childbirth.
Carol Libert, Manassas, USA
This is no new phenomenon I'm sure. I went to school with an Aubrey, Paul Dickenhead and an Otto Cunliffe who's nickname was surpirisngly easy for a virile bunch of English schoolboys to think of. Surely there were parents in the seventies that probably laughed themselves to sleep thinking of names they could inflict on their innocent children. No wonder deed polls were invented.
Adam, richmond, england
Here in Colombia we have a host of Kevins, some female Kennys and Dennises, a handful of Stalins, loads of Ladys (born around 1981) and even a mythical 'Usnavy' (pronounced Oosnarvy) said to have been inspired by the presence of a warship on the poor wretch's birthday.
James, Monteria, Colombia
good thinking sophie. i'll second sophie's suggestion
richard, leeds,
I have a friend with the similar surname "Eyre", who is planning to dub any offspring "Ryan" or "Derry".
Laura, Cambridge, Cambs
The childs name should be something he or she would be proud of carrying though life and I think it really does not matter if someones name does refer to genetelia or excrement in Korean or Japanese etc. Surely there is more to a name or a person than that ?
J , Manchester, England
they say that an ordinary name melts you in the mob.That's why i chose for my son an unusual name for that part of world.People never forgot his name or his face.But a problem rises too.He became a well known child ,i'm affraid too popular for his taste and now it is my fault.So ,my advice would be-do not try be original with children's name
bendis, oltenita, romania
Something to reflect the father - how about Hot?...
John Bard, Los angeles , US
As long as you live in your father's country you may as well keep the local tradition. For example naming you firstborn son with the name of the paternal grandfather, the second with the name of the maternal grandfather. If it is a girl name her after the grandmother. Simple rules. They keep old names in fashion and everybody knows what they mean. That is if you live in your father's country and of you expect your child to live there too. Chances are this will not happed, and that the kid's name may mean something bad or be unpronounceable in Japanese. But why care about a potentially upsetting name (in a distant place and a distant future) if you can make the grandparents happy! And if you like old names, like for example Roman. I do.
Alexandra Badea, Durham, NC
How about Bracing?
Susan, Barry, S Wales
Hey 'up.There's nowt wrong wit Cleethorpes ! In fact it would make a reet bonny name for a lass.
Mike , T' Cleethorpes, Yorkshire
Great column as always. It is a real challenge to avoid pitfalls when naming the progeny. But you are doing well so far - Roman has a great sound and will travel well so why not?
Just don't make his middle name 'Legion' whatever you do.
Will Sterling , Colchester, UK
Have you considered Million?
sophie, Shanghai,