Thunderer: Andrew Ellson
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Estate agents are not as stupid as they often appear. Yes, many are wide boys with gelled hair and tie-knots almost as big as the properties they sell, but they are making shedloads – or should I say summer-outhouseloads – of money.
How? By using a percentage commission rather than a flat fee, their earnings have jumped as house prices have marched relentlessly higher. With fees ranging between 1 and 2½ per cent and the average property now costing almost £200,000, they earn thousands of pounds on every sale without the hint of a professional qualification.
Of course, Mini Coopers, tailored suits and offices so flash they induce epilepsy do not come cheap, but pointing out that a room with a toilet is a bathroom is not beyond the wit of an average five-year-old and is not worth that kind of money.
Thankfully, however, estate agents’ stranglehold on the property market looks set to be loosened. And the hero of the hour is Tesco. It has just launched a website where homeowners can market their properties for a flat fee of just £200. Customers will be given a Tesco-branded for-sale board but they must field queries, arrange viewings and negotiate with potential buyers themselves.
Yet this welcome enterprise was met with contempt from a property industry keen to protect its prosperous existence. Rightmove, the estate agency website, is refusing to cooperate with Tesco and is even considering legal action.
Estate agents have long claimed that private-sale websites are “dangerous” and that sellers need a middleman to complete negotiations and coordinate with solicitors. But this is as mendacious as describing a Victorian terrace as a “unique opportunity”.
With sensible precautions, you are unlikely to experience any problems selling for yourself. When I sold my flat privately last year, I made sure I was not alone when potential buyers visited, but everyone was polite and courteous. Indeed, I only had to show three people around, as the third viewer put in an offer that I accepted. The negotiation and legal process were quicker and easier without an intermediary.
Estate agents also claim that they alone have the knowledge and experience to make valuations despite the widespread availability of Land Registry data and monitoring house prices being a national obsession. Like most homeowners, I have a very good idea of what it is worth. When I sold my flat online the price I achieved was actually £5,000 more than one estate agent suggested as an asking price. The sale cost me a mere £138, saving a further £5,000 in agency fees.
Tesco may not have gained friends by seeing off independent grocers, but if it is half as successful removing estate agents from high streets, it should win the thanks of the nation.
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Tesco property market is a new venture, the initial feedback that weâve had for the site has been very positive. We are NOT estate agents, we are an online advertising service that provides the consumer with more choice. Buyers and sellers have full control over the whole process and the information on the website guides them through every step. We also have an online price calculator that gives a quick and rough idea of the value of your home, we have links to hometrack, an independent database that allows for online valuation of your home, there is also other advice on the website about accurately valuing your home.
Buyers are able to see information on local schools, transports links, council tax information and aerial picture of potential properties all from the comfort of their own home.
Mark Davis, ,
A trained and qualified estate agent can price the property correctly to maximise interest without underpricing and giving it away. A skilled negotiator can ensure that you get the best price the buyer is prepared to pay rather than the least price the seller is prepared to accept.The agent will also hold the sale together and prevent the last minute price reduction or catastrophic fall throughs. What price would you put on losing the house of yourvdreams because someone else in the chain had not done their job properly. A 5% difference in price is worth around £10,000 at todays average prices.
I have known many sellers who have felt that paying £2000 for someone to profesionlly look after their interet in a sale have then happily knocked £10000 off their asking price when a low
bid came along.. False economy.
Brian Carlisle, Leyburn,
Oh dear! I'm afraid Julie of Portsmouth gives the game away. Her comment is riddled with the sort of lingustic, punctutational and presentational howlers that have given stand-ups such a rich source of comic material for far too long. As for "smiling and being nice", I may not be the most engaging geezer on the block, but I can manage "smiling and being nice" if £10k or more is at stake. Like several of your other commentators, I have never sold a property of mine through an estate agent. It hurts too much to pay good money to people who can't write literate English and who all too often are both glib and dim, a confidence-deflating combination if ever there was one.
J.Fletcher, Canterbury, UK
Have any of these people actually worked as an Estate Agent and had to deal with what we have to put up with from the general public. We are not rolling in money like they seem to think we are and the majority of Estate agents do have to do training. We have to be aware of many acts and legislations , so how are Tesco acting as an 'Estate Agent' going to cover there backs on that one. Because legally if they are advertising property they have to be aware of all that jargon too!
As a large corporate company (no names mentioned) we have a no sale no fee promise. Just think of all that wasted money on marketing . It has to be recouperated from somewhere.
People really should think about what the job entails and what happens when things go wrong. We still have to smile and be nice :-)
Julie, Portsmouth,
Kudos to Tesco for this, Estate agents should have seen this comming and tidied up thier act. Channel 4 did a documentary a few years ago highlighting the last scheme (self-assessed mortgages) now the FSA is looking into lending criteria, but Tesco have found the best solution an alternative within the market.
more publicity for this please
Ben, folkestone, uk
Brilliantly put Andrew !
Roland Smith, Amersham, England
The comments by Andrew Ellson are misguided and do not really address the core issue which is simply why is it that despite the internet revolutionising many industries, estate agency continues to thrive? The reason "Mr Ellson" is quite simply because selling property successfully, for the right price is very difficult and fraught with all sorts of problems. I think actually that with all the fantastic marketing, estate agents have added billions of pounds worth of value to the UK market and their fees do not reflect the huge gains home owners make as a result of their efforts. It would be helpful for journalists to try and comment with a more balanced view on this issue.
William Morris, London,
I sold my house through an estate agent and they set up viewings for serious buyers and they did everything for me.....Tesco's might only be charging £200 and then I would have the hassle of having to deal with any tom dick and harry who might not be serious and then again have the hassle of dealing with everything else...........Tesco are just trying to rule everything.........bring back the butchers and green grocers and keep the estate agents.........
Lauren, Romford,
When we sold our house in the UK, we didn't have enough faith in the estate agents we spoke to (call it intuition) and weren't so confident to sell the house ourselves privately. The solution? A company called Hatched. They are an online estate agent based in Hertfordshire. They came round to value the house and yes we had to do the viewings but because they have a 360 tour on the internet and advertise on the main property sites (surveys state most house hunters check the internet first), the viewers had a good idea of what the house was like. They ring hatched to arrange a viewing & best of all, you only get people who are actually interested in the house viewing, not just nosy parkers. We were the best people to do the viewings (our house kind of spoke for itself) and hatched handled the negotiations! It cost us £300 (we went with the flat rate option) and they sold it for £20k MORE than the high street agents quoted. Plus, the guys at hatched provided a great service!
peter roberts, Croydon, Australia
In Belgium, the site immoweb.be has become very popular. First mainly used by estate agents, now more and more individuals post their adds. It really doesn't require much expertise: Describe the house, add couple of pictures, and wait for the phone or mails.
What surprised me most is the quasi monopoly of estate agents in the rental market, where this generally is not the case in the rest of Europe. This has resulted in higher costs for tenants (fees) and especially owners (with agents tending to replace things eve when they can easily be mended)
stephane, Birmingham,
I totally agree with Andrew Ellson. Three years ago we sold our "unique opportunity". We asked the three main agents, so called experts, for the area for valuations. They differed by £100,000!!! The first was so low that we would not have been able to buy a derelict house on the same street. We did the research, came up with a price we thought was reasonable, We place an ad with Right Move, through the Little House Company. (At that time Right Move were not cowering under the threats of the agents and were happy to place ads by private sellers.) We sold it for the full asking price to the third couple who saw the house. I saved £10,000. As for the purchase, I only spoke to the agents for a total of one hour. All veiwings and questions about the property were to be dealt with by the owners. What exactlt did they do to deserve the £10,000!!
Manolita Foster, Maidenhead, UK
I think that estate agents are a good idea, although this is a rare occurance what would you do if on the day of exchange your buyer or someone further down the chain decided that they wanted to drop the price? it is in times like these that we need people who know the laws AND have the 'gift of the gab' to keep everything together.
Daniel, Northampton, UK
I put in an offer on a house and the very friendly agent put me in touch with an IFA "to make sure I'd get the best mortgage deal possible". Shortly after that (ie, after giving the IFA all the details of my income and deposit) there was a sudden rush of offers on the property and the agent suggested I up my offer. I refused and made an offer on another property.
When I looked at the actual selling price three months later, it was £10k below my offer. Using an agent instead of selling through a site like Tescoâs cost that particular seller around £15k, enough for more than a yearâs worth of shopping for the average family â bringing a new meaning to the phrase âevery little helpsâ.
David Rothwell, Brighton,
We sold our property privately last year using a company called Houseweb.com The cost was less than Tesco and they have been establised for over 10 years. It could not have been easier and we saved a great deal of money. The cost was £129 plus a board and your advert is placed on many other sites. I would recommend it.
suzanne, London,
This is a great move , it's just a shame it has to be Tesco offering this deal ... It will be bank accounts and private health care next or do they do that already ?
Benzo, Nr Chelmsford,
At least in England and Wales the estate agent has (hopefully) some idea of what a property is worth, albeit by looking at the same information as everybody else has access to. In Scotland we have the accursed 'offers over' system, where an apparently abitrary figure is arrived at by the estate agent and buyers then have to guess how much a property is worth. They then get a survey and make an offer, which may or may not be accepted, or they have to put in a blind offer with loads of other people, so that the seller can pick and choose which of several to accept.
David Leslie, Perth, Scotland
This has to be a good move. Private sales are enjoying a surge in popularity universally and solicitors have usually shown both capability and willingness in their new role as intermediaries. But it strikes me as curious that more private house sales in the UK are not web-based. Unless I have been looking in the wrong places there is a paucity of house sales on the internet and even estate agentsâ web ads tend only to direct you to their front office.
A Holmes, Auckland, NZ