Jamie Whyte
The man, the films, those blondes. Free DVD collection starting this Sunday
The celebrity fool thrives, not only in Britain but across the Western world. Characters such as Jade Goody and Paris Hilton attract mass attention and the money that comes with it. Big Brother and similar reality television shows make their producers millions by broadcasting stupidity to eager audiences. And magazines that report the lifestyles of the rich and dumb sell as never before.
Society is dumbing down, we are told. But this is an unlikely explanation for the premium now placed on foolishness. Since when did an increasing supply of something – be it oil, orange juice or stupidity – cause its price to go up? The opposite hypothesis seems more plausible. It is because we are so much cleverer and better educated than previous generations that foolishness commands such a high price.
Forty per cent of the population now attend university, and the average IQ is 20 points higher than it was in 1950. Every village once had a good supply of idiots, and any decent-sized family gathering could furnish a slow Uncle Ted or two. Nowadays you hardly ever meet a true nitwit. When did you last socialise with someone who did not know that East Anglia is in England or who spoke without fear of contraception?
The steady disappearance of fools from our midst is generally welcome, but it entails a loss. Stupidity is funny. Authentic, spontaneous idiocy is hilarious in the same way that breaking wind at a formal dinner is: surprising, inappropriate and a blessed relief from the prevailing stuffiness. Those who complain of dumbing down seem to think that smarter populations should have a lower demand for stupidity. But why should they when stupidity is so delightful?
Fools are expensive because they are a desirable but increasingly scarce commodity. Not globally, of course. There is still an abundance of fools in those parts of the world where education is a minority interest. But that does not suppress the price of local fools. For, just as flatulence is not funny in a hospital’s gastric ward, we do not enjoy stupidity when it comes from the systematically benighted. Equally, the absurd superstitions of an illiterate Tibetan are not amusing until you discover that they are shared by your Mercedes-driving neighbour.
Our celebration of a foolish elite reveals us to be not stupid pigs but increasingly clever and too nice to mock the truly disadvantaged. The real shame of it all is that stupidity is not nearly as much fun on TV as it is in real life. If the population keeps braining up at the current rate, I fear my grandchildren may never know the side-splitting joy of conversation with a complete nincompoop.
Jamie Whyte is the author of Bad Thoughts: A Guide to Clear Thinking
Read the training tips and advice that helped our London Triathletes
Times Online's new TV show helps you make the right decisions for your pet
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles


Why good girls pay good money for bad-girl baubles

Search The Times Births, Marriages & Deaths
2007
£47,700
2007
£41,899
2008
£41,445
Great car insurance deals online
£25,510 – 32,000
Transport for London
London
£50k
NHS
Nationwide
£
£90,000 + PRP
Essex County Council
Essex
100K
Confidential
London
5% below developer pre-launch price!
Luxury Appts, beautiful gardens w/ Thames views
Great Investment, River Views
By Funway – Thailand
from £589pp
Christmas Cruises
From only £995pp
APTs East Coast now from only
£2425pp.
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Globrix Property Search - find property for sale and rent in the UK. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
This does depend on the circles you move in, many people have vast knowledge of politics and arts etc but are clueless in the everyday knowledge of general life. In the other end of the spectrum you only have to spend a little time in a city centre shopping centre and listen to a few conversations to realise that many people are only clued up on a their own lives and what happens in big brother! Many employers are desperate for people to have initiative, and this is what is missing, people have a little knowledege and some qualifications but no common sense or initiative. Parents do everything for the children and many schools spoon feed with information students, when do they learn to stand on their own two feet?
M Boynton, HULL, E Yorks
No fools anymore ? - look at some politicians. Wasn't it Bernard Shaw who said 'If a man is a born fool, why suppose he's not going to get better at it as time goes on ?"
Look, for instance, at Harriet Harman's rant a few months ago about prostitution. For an illogical, prejudiced, hysterical example of an inability to understand the world around her, and a psychology that thinks 'would be nice to be' is the same as 'it therefore must be made to be' - few instances can match it.
john cornford, Arundel, UK
Logically, Whyte's application of price theory to tastes in humour would suggest that a society in which idiocy abounded would be one in which intelligently scintillating wit would be most appreciated, an idea that I find, dare I say it, quite stupid.
Ian Morrison, Auckland, New Zealand
I would like to buy a copy of James Whyte's book, Bad Thoughts: A Guide to Clear Thinking. Where can I get it from?
M.Wilkinson, Hornsea, UK
Paris Hilton does not even have a High School Diploma but she has good looks and inherited wealth. People look at her as a courtesan and the essence of celebrity is simply that good looks and lots of publicity will ensure the good life.
That is the Advertising Mantra and in Paris Hilton it is made flesh. That is all. It is the zenith of a consumerist society that the ill-educated daughter of a property developer and a model can live on her grandfather's trust secured by her father challenging the old man's will in court.
It is the epitome of the Catwalk Culture
CCTV, Bristol, England
Where please does the statistic come from that IQ results are 20 points higher than in 1950? Yes I had left school by that year and from a lifetimes experience I would have thought that almost the reverse was the case.
John Moore, Chudleigh, UK
Attending a university no longer indicates a weelleducated person, nor even a reasonable level of education in order to get there.
As to your question: " When did you last socialise with someone who did not know that East Anglia is in England" consider this. My daugher recently bought a house from a gentleman wh had and Australia but was hesitating as had recently been told that Australia was a bit further!
Mike Bibby, St Albans , Englad -not EU
"It is because we are so much cleverer and better educated than previous generations that foolishness commands such a high price."
Jamie - I was nearly fooled into believing you meant that! (Nearly, but not quite)
Steve, Sutton Coldfield,
Nitwits that a funny term..Ignorance of society clinches an social behavior that is between insanity and a good drunk where yor throwed in the hoosgow!!
The Old West History i even fun-e er..can you imagine wearing girdles and coresttes or walken to the next state for the month for fun....:)
Colonel Bain, Antelope, Montana, USA
The simple truth is that life has become too boring for the great unwashed. Cult celebrity worship is the modern opiate of the masses. It is a common feature of decadent civilisations.
Mike Poulsen, Reading, Berkshire
I watched the highlight show of Big Brother for the second time this series. The 'constestants' were discussing the economy and they were all (3 of 4 of them) saying how they used to be under the impression that the economy meant large sized crisps and such like, they were saying how they got confused by it!
If, as BB likes us to think, the BB 'contestants' are a snippet of our society, i really pray for it!
Jackie, london, England
A gifted actor playing the well scripted role of an idiot, such as the cast of My Name Is Earl, will always be funny and in increasing demand.
Hilton, Goody and their ilk are not funny because they are stupid. What amuses is the shock value of their ignorance.
How can anyone possibly not know that if a judge tells you not to drink and drive *again* you will go to jail if you do, that Sherlock Holmes did not invent the toilet, or that chick peas are not made from chicken? These statements of ignorance are funny, especially when worn so proudly.
But they are also deeply depressing. While intelligence is no guarantor of ability, the lack does not excuse ignorance.
Paul Schleifer, Chiswick,
Obviously his grandchildren will only be denied the joy of conversation with a complete nincompoop if grandpa is already dead.
Eric campbell, harrogate, uk
education != intelligence
Jack Thursby, Sheffield,
"Since when did an increasing supply of something â be it oil, orange juice or stupidity â cause its price to go up?"
1. When demand increases faster than a growing supply. 2. When supply acts as a stimulus to demand, by increasing the availability and prevalence of a commodity which people previously had limited access to.
And in this case, demand is greater not necessarily because more people are stupid, but because our culture has become more popularised than ever, and the tastes of a stupid plurality are afforded both exposure and credibility like never before. It certainly is dumbing down, and it's supply-side.
John Allen, Oxford, UK
The price mechanism idea is a novel take on this but I suspect it is wrong.
I take issue with the author's statement that average IQs have risen by 20% - given that the result is simply to compare your outcome with the norm therefore by definition the average will remain the same - 100.
It seems more likely to me that the this current fad of celebrity watching is founded partly on fascination with the widely publicised behaviour of people who are richer than we are, partly on the loss of the good manners which led well brought up individuals not to mock the afflicted, and partly from the fact that with our much richer consumerist society where genuine neediness really no longer exists and has been replaced by a sort of hunger for lifestyle accessories and leisure plays a much more important part of our consciousness than it used to, and the proliferation of media has led to a desperate search for stories to put in it (the phenomenon of 24 hour news broadcasting)
cuffleyburgers, lucca,
The reason why I like to read about these people is not because of their "education or intelligence" it is because they are humans like me with lots of mistakes like me. Long ago we thought that celebreties were Gods. Well, we know now, they are not thanks you to BB.
alma, bournemouth, dorset