Matt Rudd
Win luxury hampers plus Waitrose vouchers & guidebooks
‘Keep away from fire” said the label on the T-shirt that I was putting on my one-year-old son. First one of the day and we aren’t even dressed yet. Today I’m counting the number of times that my family is told what to do and what not to do by the powers that be.
By “powers that be” I mean everyone who deems it appropriate to print signs or record messages giving orders to us about how to conduct our lives. Because we know Big Brother is watching us but it feels like he’s watching us more these days. I want to know how much more.
I’ve just walked 250 yards up the road to buy the paper: seven “Don’t let your dog foul”; one “Children must not play on this site”; one arrow indicating that you should drive around the skip (rather than into it); one “This bin is for litter only” (so it won’t do your laundry?); one “Please do not reverse into this space”; two “Driveways in 24-hour use” and 10 “No smoking” signs.
This is low-level bullying. Nothing serious but in those 250 yards I have been treated as if I don’t know how to control my dog, my children, my car or my urge to smoke in a dress shop.
The tally is already 17, not including no-smoking signs because, post-July 1, there are just too many to count.
Back home a shaver from John Lewis has arrived. The packaging reminds me not to suffocate myself and the instructions list numerous ways I might kill myself. I do a quick survey: nearly all the plastic bags in the house warn of suffocation and two raise the grim possibility of baby strangulation. One has no warning at all, which seems brazen. I could, after all, sue.
We put Freddie into the Bugaboo and set off for a day trip to London. There are six warnings stitched into the safety strap, one threatening death, one questioning the wisdom of jogging.
Sevenoaks station is splattered with signs: “Please use formal pedestrian crossing facilities”; “Cycle thieves operating in this area”; “Do not trespass”; “Danger of death”; “Mind your head”; “Have you paid?”; “Slippery when wet”.
It’s worse on the train: signs that sprang up after the 7/7 bombings are still there. Under the helpful title “Passenger information” (what else could a sign on a train be for?) comes a subtitle: “Increased threat to your security” (this is a permanent sign, so are we to assume that the threat is permanently increasing?). Then there’s a list of things only imbeciles wouldn’t do “to help” such as keeping your personal items with you at all times, reporting anything suspicious and suchlike.
There’s a four-step guide to using the passenger alarm, exclamation signs on the automatic door reading “Automatic door”, CCTV threats (they’re in operation and being monitored), patronising stickers pointing out that first-class accommodation is for first-class ticket holders only, and the most depressing sign of all: “Please give up these seats if required by disabled passengers”. As if we’re just going to stand by as a one-legged blind man looks on mournfully for a seat.
I’m not doing badly at Charing Cross either. In the six minutes that I stand open-mouthed at the electronic announcer’s impertinence, she makes seven different declarations on the subjects of CCTV, security patrols and exactly what might happen if I leave my bag lying around (explosives were involved). There are six do’s and don’ts for using the escalator (including “Hold handrail” and “Carry dog”) and one sign on a locked door advising “Danger of death, low voltage, danger 4,400 volts”.
We have been awake for two hours 17 minutes and the count is 123. That’s 123 warnings, ticking offs or clear and present threats. All we’ve done is take the train to London.
St James’s Park for lunch and another surge. “Don’t be distracted” (by all these signs?); “Please respect the park and other visitors” (by not telling them what to do?); “Please keep your dog on a leash” (who would be a dog?).
At lunch we negotiate feeding Freddie (“Check glass is not damaged in any way”/“Take care if using a microwave because hot food can burn”), then changing Freddie (“Misuse of changing mat can result in serious injury to baby if not used properly”).
Reading all these signs creates paranoia in the Rudd family. My wife Harriet looks at me mistrustfully. I look at Freddie suspiciously. He narrows his eyes at the pigeons.
The National Portrait Gallery does not have any annoying signs, however, and nor does the Haymarket hotel, which feels liberating. Throwing caution to the wind, we spend an hour in each, looking at pictures and drinking (hot) tea. There is no electrocution, no impromptu feeding of nonindigenous birds, no collapse with nut allergy. We even manage not to scald ourselves unaided. Amazing.
This is all undone by Starbucks, which is full of stupid signs such as “Careful: the beverage you are about to enjoy is extremely hot”. And “To protect the quality of the coffee, we ask you not to smoke”.
We go home, through the terrifying concourse of Charing Cross (“Stay alert!”), onto the train where we have to stand for disabled people and back to our house (not using the formal pedestrian crossing facilities).
The total is 289. Not counting the warning about drinking responsibly on the can of IPA I’ve well and truly earned. That’s one prompting from an inanimate object every 48 seconds of the time I was counting.
Bedtime beckons. At least I’ll be safe there. If only the mattress wasn’t flammable. Good night. Please dispose of this article sensibly. No, not like that.
Read the training tips and advice that helped our London Triathletes
Times Online's new TV show helps you make the right decisions for your pet
Read our exclusive 100 Years of Fleming and Bond interactive timeline, packed with original Times articles and reviews
The latest travel news plus the best hotels and gadgets for business travellers
Shortcuts to help you find sections and articles


Why good girls pay good money for bad-girl baubles

Search The Times Births, Marriages & Deaths
2007
£47,995
2008
£42,945
06/2006
£40,850
Great car insurance deals online
£33,000
Macmillan Cancer Support
Central/South West
£50k
NHS
Nationwide
£
£30k OTE
Meltwater News
Nationwide
circa £70k
Central Office of Information
London
5% below developer pre-launch price!
Luxury Appts, beautiful gardens w/ Thames views
Great Homes Available on a shared Ownership Basis
Great Investment, River Views
Visit the ‘entertainment capital of the world’
at great sale prices!
Christmas Cruises
From only £995pp
APTs East Coast now from only
£2425pp.
Great travel insurance deals online
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Globrix Property Search - find property for sale and rent in the UK. Visit our classified services and find jobs, used cars, property or holidays. Use our dating service, read our births, marriages and deaths announcements, or place your advertisement.
Copyright 2008 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I used to enjoy bus rides, not any more. Continuous announcements about where we are and where the bus is destined fore, before, at and after every bus stop. I can do without the stress.
Back in this country after 10 years abroad I saw with eyes popping out, this sign in a post office where tensile barriers helped form a queue: Please do not lean.
Have the Brits gone soft-brained?
Lala, London,
At last someone has noticed ! I am glad I live in France. Britain has become the authoritarian centre of Europe with more " DO NOT..." notices per square metre than anywhere else. Germany, the state which most people regard as authoritarian, is, by contrast, laid back and extrememly tolerant by comparison. During my last trip there 6 months ago, I cannot recall any "DO NOT" notices (and I do speak some German).
David, Ligneyrac, France
Oh dear Matt...one sentence in your piece explains fully why we are now treated the way we are, when you talk of plastic bags and say "One has no warning at all, which seems brazen. I could, after all, sue." Need I say more, though I will; I wonder how long it will be before someone cites as a defence the reason they didn't pay was because there was no sign telling them to?
David Knight, Ellesmere Port, UK
Reminds me of when I used to commute on South West Trains. The basic spiel at every single stop is to announce where the train has come from, where it is going to (Waterloo, for work, same as every morning) where it else it might stop, why it's late, where the toilets are, which tickets are valid, keep your bags with you, whether the bar is open and so on. The whole litany took about 5 minutes and the train stopped every ten minutes or so, so effectively they just jabbered on at you incessantly for the whole journey. It was unbearable - like chinese water torture. I ended up wearing earplugs and ear defenders over the top but I still couldn't shut it all out. The list only ever got longer - and in the end it was too much for the guard to read so they put it on an automated announcer - industrialised torture! Nowadays I travel by car with Terry Wogan for company.
Redcliffe, London,
My favorite is the sign on a building that says-
This building is Alarmed.
I always tiptoe past it, in case it panics and I get a chimney pot on my head.
RAB, Bristol, England
This has been going on for a good few years now. When my daughter (now 26) was a baby, I asked in a Telford cafe for a bowl of hot water to heat up some food for my daughter, making it plain that I didn't mind paying for the massive effort involved.
I was turned down, on the grounds that "You might spill it over the baby and scald her, and sue us." I replied that in that case I couldn't possibly take the risk of buying their tea or coffee either, and we left!
Gill, Southampton, UK
My favourite from Northern Ireland Railways (still state-owned and god-awful by the way - it isn't privatisation that makes UK public transport bad!):
Quieter trains are harder to hear
Never!
David J Timson, Belfast, UK
Sack all Lawyers.
Make everyone responsible for their own actions and safety.
Sorry, that is what being a human means anyway.
Matthew Bramall, Wadhurst, Sussex UK
My favourite litigophobic signed popped up on Biggleswade station within days after Railtrack was privatised. Positioned so as to be right outside the driver's cab when the train was stopped in the station, in huge letters, it said "Open doors other side."
Ian Kemmish, Biggleswade, UK
I've used countless escalators in my life. Only in Northampton bus station, on up and down escalators about 20ft long, have I heard a warning message to hold onto the handrails!!
Chris, Northampton,
I find it very difficult to get myself worked up about signage and labelling. Life is too short.
Stephen Johnson, Oxford, UK