Bob Stanley
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The record companies are once again crying over spilt milk. When they experienced a windfall from the compact disc in the Eighties, instead of giving back the love, the industry made the customer feel guilty with its “home taping is killing music” campaign.
Now it is trying to stop illegal downloads by brokering a deal with internet service providers to reduce internet speeds for transgressors. But the £1 billion that the industry estimates it will lose in the next five years due to file sharing is already long gone. The game changed years ago, and a generation has grown up believing that it doesn't have to pay to hear music. It's hard to see why even younger fans would feel different.
The BPI, the industry's trade association, has spoken of a “richer, legal music downloading experience” on the way, which is like a power company promising a more fulfilling electrical connection. EMI is like Vickers and CD production is like shipbuilding - the old model is crumbling. A small label could issue, say, an old Manfred Mann album licensed from Universal for about a sixth of what it would cost Universal itself to put it out. The infrastructure of these companies is labyrinthine and outmoded; trying to cover their overheads with threatening letters and guilt trips won't stop that.
The long-term prospects are bleaker still - new technology has made music a cottage industry. It is so cheap to get recorded music to the audience that artists no longer need a major label. The industry has been in a similar quandary before; rock'n'roll and, later, punk created an opportunity for DIY labels, run out of bedrooms and shacks, to tear huge chunks out of the lethargic, lumbering majors. The present problem, however, is more long-term.
The power of the majors has always been in their ability to get product to the public, and they had a near-monopoly on it for decades; when the great producer Joe Meek started his Triumph label in 1960, he was closed almost immediately by lack of co-operation from distributors. In 2008, pop is bottom up, not top down. Word of mouth is all you need.
MySpace is the cleanest form of musical distribution - anyone with talent, which has always been roughly 1 per cent of the pop world, will get noticed there and build up a fanbase. The next step for an aspiring act is to sell their music at gigs, on CD (very cheap) or vinyl, which has the air of exclusivity. Live music, if the act takes off, is now where most of the money is. Leonard Cohen can sort out his pension problems and pay off his debts with a world tour.
Buying a download is like buying air - there is no sense of buying something real - so no wonder that people don't think they are doing anything wrong. A show can last for ever as a memory; even putting money in a jukebox can soundtrack three minutes of your life.
I have thousands of 45s and LPs at home, and nine times out of ten I could tell you when and where I bought each one. As a kid, buying a single from Rhythm Records in Redhill was an experience - if they didn't have it I would hunt it down; that was all part of an experience.
Who could say the same of downloads? To suggest that a “richer” way of buying music is just around the corner is to be in denial. A threatening letter will doubtless deter some people, but I'll bet that 6.4 million of the 6.5 million Britons who downloaded illegally last year are under 25: for them downloading systems such as LimeWire and Bit Torrent will become as obsolete as Napster, supplanted by more secretive ones. These people are not holding out for a richer experience.
The answer is to give downloads away, or to make them cost no more than sending a text. Music is for sharing - that's why I started a fanzine 20-odd years ago. Some labels have cottoned on to this - Matador, once home to Cat Power, provides a free download when you buy vinyl copies of its records. But vinyl sells on a tiny scale compared with CDs and downloads - this is no business plan for EMI, which has now lost the Rolling Stones from its roster.
EMI seem to believe its future lies in the past. Its catalogue department has stayed pretty much untouched by lay-offs. It is probably not a coincidence that Paul McCartney and Cliff Richard, both EMI artists for most of their careers, are once more going to the European courts to try to overturn the 50-year copyright law that means that, at present, their earliest recordings will soon become public domain. This time, they may win.
This crackdown smacks of desperation. A few weeks ago Charles Dunstone, of TalkTalk, the internet service provider owned by Carphone Warehouse, said that he could not “foresee any circumstances in which we would voluntarily disconnect a customer's account on the basis of a third party alleging a wrongdoing”.
Threatening your customers isn't a smart move. People will continue to talk among each other, sing and swap their favourite songs as they have done for hundreds of years, and that will undermine the heavy-handed tactics of the BPI no matter how hard it frowns back.
Bob Stanley is a member of the band St Etienne
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It seems hypocritical of Bob to be talking about the invalidity of the major record labels at precisely the same time as he is taking a large cheque off one for the St Etienne catalogue. Not so keen on giving away your own repertoire?
Heather, London,
Recorded music had become the advertisement for the live show. Thats how artists will earn their living in the future.
Most downloads are not lost record sales, 90% are only listened to once. They are not lost sales.
It's nonsense that downloads will stop music - people make music, not publishers
Slatts, Stirling,
People already know how to solve the problem. Change their ISP.
Simon Marshland, Bath, UK
well written bob you got it just right.people will continue downloading free one way or another..
proxy servers anyone?? and
what about the difference across the eu whereby in spain its ok to download for personal use.. its the uk again thats screwed up. out of date once more the nanny state fails.
peter jones, moscow,
For me the issue is quality. The music industry hegemony has stifled creativity. Where are today's Who, The Animals, Dylan? The answer increasingly is on the web. Anarchy in its purest form - that's rock and roll. And I'm happy to pay £50 to see my favourite bands.
zeb mccardle, sunderland, uk
A large part of the problem is the fact that so much content is not available digitally to buy legally. If the movie, TV and music producers would get their act together and provide all of their content for purchase online then the majority will be happy to pay. The industry is run by dinosaurs.
MB, Edinburgh,
I downloaded one 1980s album from iTunes and was charged over £10. Cost of getting it to me, including fixed cost, marketing, etc? About 50p, absolute maximum. Charge £1, and that's still a 100% markup. 'Piracy' will continue until music distribution charges drop to a reasonable level.
Alfred T Mahan, New Forest,
THE internet is a great sales tool for music, i found celtic
woman on u tube and went out and purchased their cds
and world music is now ready available in uk, music companies if the deal is right we buy if its not we dont.
george william taylor, hull, uk
I stumbled across Sigur Ros on the Culture Show last year but only saw 2 tracks which I liked. I downloaded more to see if the CDs were worth buying. They were and I went on to buy all their CDs and DVD. It's not all about getting something for free but checking value for money. I do this regularly.
Keith Jones, Korat, Thailand
Thats fine for people using UK ISPs, what about the rest of the world ? My ISP here in Thailand is not going to threaten me for fear of losing my custom !
Keith Jones, Korat, Thailand
Going into a shop to buy a CD I can now see why people download them. £16 is a little extreme. Why aren't record companies turning to high CD prices and lowering them to encourage people to buy instead of download rather than just raking in the profits? Oh, I think I just answered my own question.
Andrew, Shrewsbury, England
I download lots of music to see what I like, I most of the time download at random, when I find out what I like, I buy it,
Adam Webb, Mk, UK
I would so grudge spending money on music I already own, albeit on vinyl.
Anne, Kelso,
The Germans continue to build ships. Their current account is 15 billion euros in the black.
Our current account deficit last year was around £60 billion.
Douglas Maxwell, Richmond, Yorkshire
I'm happy to buy iTunes downloads.
The fees seem reasonable, the product is available at the click of a mouse, and the quality fair - especially the +plus tracks.
By the same token I read the free online newspapers and mags, but pay for a hardcopy from time to time.
DJ, Brill, UK
1. The fact that I have downloaded something doesn't necessarily mean that I would ever spend real money on it.
2. As it happens I have fairly frequently down loaded something, liked it and then gone out and bought the CD.
3. The market has spoken and it says CDs are too expensive.
Peter, Birmingham, UK
Those that defend free downloading need to explain how artists will be compensated for their work if this practice is permitted. This problem remains central to the whole issue of intellectual property law and is not going away. Saying artists will rely on live performance is not satisfactory.
Michael E Piston, Troy, USA
They'll eventually make the same case for books etc to be free, because if they dont come off a printing press anymore, they don't have ownership 'value'. Then you won't have a platform to spew bullshit anymore, and the internet will become a cyber Charity Shop where everything's cheap and crappy.
jj, London, U.K.
You can avoid the pitfalls of P2P by using Rapidshare to download.
mike, london,
I am a classical fan and the current situation has led to sets of 10 operas selling for less than one opera would have cost a few years ago. The only thing that worries me is that there will be fewer and fewer new recordings and that can't be a good thing.
David Maclachlan, Romanshorn, Switzerland
As over 85% of the worlds goods are transported at one point on ships it is hard to see the analogy to shipyards. How would one transport 200,000 tones of real crude oil on one of Mr Stanley's "virtual" ships?
Bill, SINGAPORE,
There is no such thing as "illegal downloading of music" as it is the UPloading of COPYRIGHT music which is the basis of the BMI complaint. In trying to blur the terminology, they seek to gain a monopoly over ALL music. They must be stopped, or we'll be back to £18 an album and less choice.
Paul Wilson, London, UK
The record industry is like BT. Nothing new will happen until the monolith is split. BT stays alive because nearly all of us have a landline and BT owns the 'copper wire'.
michael, brightlingsea, england
So what if nobody else recorded anything ever again?
That would possibly mean people making their own and playing it at social gatherings again.
I'm not sure that the lack of a recording industry was really all that much of a hindrance to the likes of Beethoven, etc.
Tom Bower, Oxford, United Kingdom
So your ISP is going to send you a threatening letter and possibly cut you off if you download illegally?
Well they don't have a monopoly and as long as there is one ISP who doesn't join the 'music-mafia' free music will be available for all to listen to it.
GJB, Slough, Berkshire
Wonder what would happen if you changed the words 'record company' to 'newspaper publisher', 'musician' to 'writer' and 'CD' to 'article'? These press bozos would all yell and scream that they'll be out of a job just like most musicians these days. If you don't pay for my music then you are a thief
Scot Richards, Brisbane, Australia
The best album of the decade was, according to NME, the Grey Album, a mix by DJ Dangerman of the Beatles White album and Jay-Z's Black album. Of ocurse, most of you don't know because EMI would not allow its release. The only way to get it was to buy it illegally. These music companies are parasites
Iain, Tokyo, Japan
EMI look crazy.....stagnation at the top brought about by too many ambitious yes men and very little respect for reality and the public. Music is about the heart and this is, in reality, not a commodity...
chris thorsen, Lille, France
Shipbuilding ain't outdated. We still need ships to carry goods around the world's oceans. It's just that it is not viable in this country because we are all supposed to be into "high value added" rubbish like pop-music. Which is so much pointless air and why our economy is ultimately doomed.
Paul, Wolverhampton, UK
In its final phase when it could only afford to pay schoolkids or pensioners as staff, someone asked Rhythms in Redhill for a Blue Oyster Cult album and was referred to the fishmongers in the nearby arcade. Still, we all remember the red and white striped bags - can we download those?
C. Ramsden, Reigate, England
It's not "old economy" argument - it's really just plain jane biscuits. Buy something, get something in return. I can buy a record over the internet, they ship it to me, I then have it. I can do that with books and movies, too.
It doesn't need to be virtual to be virtuous.
Chris, Atlanta, USA
You're right about EMI. Along with other things, I ordered, from Amazon, a Blondie greatest hits CD re-release for my 2005 birthday. Everything else arrived on time, but they still haven't managed to get it out. Three years to NOT issue a re-release!! That must take a lot of management.
Bill Peter, Kuala Lumpur, Malaysia
This is the old economy argument that the Internet can only be a marketing vehicle for physical goods and services. If the Internet is to grow and prosper it must find a way of selling intellectual/copyrighted property, including music.
Glen, Melbourne, Australia
Buying a download is to get nothing in return for your money except an extended rental. I can re-sell my LPs, but if I try that with my downloads - I'm breaking the law. Friends don't let friends buy downloads.
Chris, Atlanta, USA
1. 'Illegal' downloading is not theft. Theft denies someone the use of their property. I steal your TV you can't use it.
2. When you download you 'get' a piece of computer code that is easy and cheap to copy. So cheap its free. That is the 'price' set by the market.
Rob, Lima, Peru
Umm, why is shipbuilding outdated. People still need ships. Are we no longer using ships in this brave new world as yours?
And downloading is not "buying air." It is buying an idea, a copyrighted piece of information. That is a fundamental item bought and sold and has been for centuries.
Scott, Norfolk, VA, USA
Gordon Brown might like to reflect that 376 people may have voted against him in the by-election precisely because of his adulation of the record labels. How appropriate that toadying to big business will probably cost him his job.
Clive, Monterrey, Mexico