Jeremy Clarkson
Claim your free 2010 double sided wall chart
Where did you buy your ironing board? You didn’t, did you? You were born with it. Everyone is, which is why everyone has one. I’ve seen tramps in Soho snuggled into shop doorways with nothing to their name except some string, a bin liner and an ironing board. My brother-in-law, who does not believe in possessions, stated proudly when I first met him that he owned nothing. But he was lying, of course. Like everyone, he had a wok. And an ironing board.
What’s more, nobody ever thinks: “Ooh, my ironing board is getting worn out. I must buy another.” Nor does anyone suddenly feel the need to upgrade, as they might do with a computer or a mobile phone.
This is why I wasn’t the slightest bit surprised to hear last week that Currys has seen a big fall in profits. Of course it has. It’s ironing board central. If you were to win a trolley dash in one of its branches, you’d scoot off and – after a while – you’d think: “Actually, you know what? I’ll just take the trolley.”
Every time I set foot in one of its branches, my head spins with the dreariness of it all. Indeed I came to the conclusion recently that Currys is the only shop in the world that sells absolutely nothing I want to buy. It turns out, however, that I was wrong . . .
Last month my BBC office was moved to something called a media village in White City, west London. It’s a place where people in thin spectacles gather each day to try to make a difference. Designed by Guardian readers, for Guardian readers, it’s a riot of impenetrable symbolism, concrete and sharp designer fountains, which would be arousing if you had mad hair and a degree in environmental poetry from a fair-trade, organic peace workshop in Hackney.
I don’t see it like that at all, however. In fact, after just a few minutes I began to think that Dante got everything wrong. There are not nine circles of hell. There are 10.
After just one morning in this edgy, pedestrianised, eco-friendly cuboid, I was filled with an overwhelming desire to pile up some old tyres and set them on fire, using diesel. I don’t like vandalism, but if someone were to decorate one of the buildings with a giant purple cock and balls, I’d be tempted to give him a pat on the back and a puppy dog.
Hopefully, I’ve now set the scene. Lots of women sitting around on Ozwald Boateng benches, working out how miserable their next programme can be and whether they can make all the interviewees cry on camera. And me, oiling my machine pistol . . .
Which brings me to the door of the village’s grab’n’go takeaway cafe. The place where everyone goes for lunch.
Trust me on this. Currys has definitely lost its title as Britain’s most out-of-step high-street retailer. Because I stood in this cafe for a full 10 minutes and decided that the tastiest things in there were the tables and chairs. Maybe, if you were a budgerigar, you might have been excited by some of the offerings. But even then, you wouldn’t know whether to put them in your mouth or use them as a lavatory.
Finally I asked a pretty young waitress if there was anything on the shelves that, by even the loosest dictionary definition, might qualify as food. She looked perplexed. Is there anything in here that once had a face? Or anything with chocolate on it?
Bewildered, she reached down and presented me with a plastic bowl full of lettuce. “No,” I said, “I am not a rabbit. I am a fully grown man. I am hungry and I want a kebab.”
Eventually she led me away from the cellophane trays full of weeds to a rack selling what can only be described as Trill. I mean it. They were selling seeds to human beings. How insane do you have to be to think that’ll work? And how certifiable do you have to be to think: “Mmmm. Yes. Those’ll keep me going for the afternoon.”
I would eat seeds, of course, but only if my harvest had failed and the soldiers had confiscated my goat. Why anyone would want to eat them in Britain, where we have pylons and plasma, I have no idea. So to find out I spent 50p on a small packet, opened it and made the catastrophic mistake of putting the contents in my mouth.
It turns out that these seeds are rich in magnesium, iron, phosphorus, calcium, selenium and zinc. In other words, you would get precisely the same nutritional benefit from eating a car. Taste-wise? Well, I’m no expert on these matters, but I’d say it was exactly like sucking on a box of matches.
Eager to make the nausea go away, I headed for the drinks counter – hoping for a Fanta or a Red Bull. But there is no place for these symbols of capitalist excess in a modern-day, west London media village, so I was offered a choice of elderberry juice, which is the first resort of the hippie and the druid, or something called wheatgrass.
It’s hard to encapsulate the flavour in a sentence. Fans describe it as “unusual” or “strong”, but I’d go further if only I could think of the right word. “Vile” doesn’t begin to get close. “Horrendous” is wrong, too. A cancerous lung is horrendous. Wheatgrass is way beyond that.
Combined with the phosphorus from the seeds, it felt like my mouth was hosting a bomb-makers’ convention. Acid, metal, fertiliser, plastic, hate: all of these flavours swarmed round my head until, genuinely, I thought I might have to vomit all over the waitress.
I must therefore finish with a warning. You must never put this stuff in your mouth. If you are hungry, eat your ironing board.
Jeremy Clarkson's career as car reviewer and BBC Top Gear presenter has made motoring into show business, but he has earned himself the description of an "equal opportunities loudmouth" for his opinionated commentary on all aspects of life, appearing weekly in The Sunday Times.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
c. £70,000
The Duke of Edinburgh’s Award
Windsor
Competitive
Hickman and Rose
London
Southwark County Council
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now for Free Stateroom Upgrades, Free parking at Southampton & Free Onboard Spend!
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Wintersun - inspiration for your winter holiday
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.