Ruth Gledhill, Religion Correspondent
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Non-Christians are to be paid £30 a time to go to church, under a research programme to find out why more people do not practise the Christian faith.
The new “mystery worshipper” scheme will be modelled on the “mystery shopper” schemes used by researchers to gauge the service offered by hotels, shops and other branches of the service industry. The project could even result in a “league table”, by which churches are ranked according to their appraisal score.
While the intention is to keep this league table as a secret internal document, it would almost certainly be made public by someone who stood to benefit from the exposure, creating ecclesiastical parallels with schools and universities.
The research organisation Christian Research has commissioned the company Retail Maxim to send in mystery worshippers, unannounced, to judge the sermon, welcome, atmosphere, warmth, comfort and appearance of churches around the country.
First to be assessed were churches in Telford, subject to a recent pilot. Early next year mystery worshippers will visit churches in the West Midlands. The scheme mirrors that run by the satirical Christian website ShipofFools, the main difference being that ShipofFools uses volunteers who are Christian. Christian Research wants nonChristians to assess the churches because, in common with increasing numbers of church leaders, the organisation wishes to find out what works for the reluctant churchgoer. Christian Research is working with ShipofFools to promote the project.
According to the 2001 Census, more than seven in ten people in England consider themselves Christian. But a recent survey by Christian Research found that fewer than one in ten of the population actually goes to church.
Benita Hewitt, executive director of Christian Research, who joined the organisation recently from a commercial research background, said: “I worked for many years with retailers and hotels where mystery shopping is quite natural.” The nonchurchgoers will be experienced mystery shoppers who are used to assessing the service offered by hotels, shops and restaurants. The Telford pilot involved a range of denominations and styles of service from Anglo-Catholic to a service involving a “lot of people lying on the floor and being healed”.
Mrs Hewitt said it was essential that the churches gained an insight into how they were viewed from the “out-side-in” by nonchurchgoers. She said: “We have had some of our mystery worshippers saying that they were amazed by what they found – by the atmosphere and the welcome before the service, and the fellowship. It was all so far from their expectations that they had before they came in – often based on childhood when they saw the church as a boring experience where you were made to feel guilty.”
Stephen Goddard, co-editor of ShipofFools, said that two of the Telford churches scored 100 per cent. “We did not send in soft, tame mystery worshippers, we sent in people possibly with an axe to grind against the Church. What came out of it was their surprise at how much the Church has moved forward from their experience as children.”
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There is no god..as any free intelligent mind knows.
This is a man made tool of social control. The only way forward is the free secular mind.
G.Graham, London,
Liz, you are very wrong! "..most people don't." You find what solace you can in your lack of belief, but at least quote facts. It won't affect the actual fact that more people hold fast to religious beliefs than don't, to their own enrichment and great happiness. Sad for you not to be able to see....
S. Barraclough, Huddersfield, W. Yorkshire
If this is not a spoof, then the question surely contains its own answer. If the Church treats itself as no more than a brand, then it will be treated by others as no more than a brand.
Sadly established churches have no happy medium between incompetent marketing and breathtaking arrogance. As movies like "The Ruling Class" and novels like Tolstoy's "Resurrection" suggest, neither of these bears any discernible relation to what the churches were invented for....
Ian Kemmish, Biggleswade, UK
You can bet that most of the churches that 'tick the right boxes' will be happy-clappy evangelical in nature, and they will use the results of the survey to try to boost their numbers (and hence their income from titheing members.....)
Andrew Brown , Nottingham, England
Why don't people get it that religion is personal? I don't believe in god. Do you want me to pretend? Why do you assume I'm evil? Being godless doesn't mean you think people lack accountability.
Someone who can't see a world without a god may never be willing to consider it. Someone who doesn't believe in god can't "trick" themselves into believing. Accept it. Get over it.
If your god created you, why would he disapprove of you using what he gave you, including skepticism, thought, reason, and knowledge? If no god created me, why can't i experience my reality according to my senses? what's it to you? how is your salvation dictated by me rejecting your ideas?
And why be insulted when people talk about religion in any fashion other than reverent? Is there faith shaken when they hear an athiest speak? It's like saying you'll forget english if I speak spanish near you. maybe it's annoying, but I can't take your faith away just by expressing my opinion...
Helene, Los Angeles, California USA
Michelle , Windsor , Canada
I noticed your comments here and am happy to admit that you are partly right - atheists DO think. Freely.
Their considered thoughts are usually the product of the use of a little intelligence , some observation and the evolved questioning processes which occur in human brains when they are not brainwashed into accepting particular myths , fantasies and fairy tales , often implanted by adults.
Sadly your ability to offer similar reasoned thought seems to have been been undermined by just such a procedure.
But at least you got something right - next time try thinking freely for yourself - like atheists do - rather than follow the dogma and stereotypical responses of a diehard religionist.
Bob Green, Essex, England
Sheesh, Charles.
Atheists think that there was nothing and then it exploded.
Atheists think that they're justified in their actions.
Atheists think they're not going to heaven because there isn't one.
Atheists think that there's no ultimate meaning to life (after the universe achieves heat death, we'll be back to square one...pure nothingness until another big bang perhaps?)
Face it....YOU're a victim of cultural brainwashing.
(disclaimer....I didn't put much thought into what Atheists believe for this example....just being pithy here...your post was so non-sequitur that I couldn't help but respond)
ps Karen said it was MORE (not EXACTLY) like being in love. I gather, though, that you don't even believe in love?
Michelle, Windsor, Canada
Karen, London.
Rapists think they're justified in their actions.
Thieves think it's ok to take stuff that isn't theirs.
Violent people think others are asking for it.
Suicide bombers, and the other religious think they're going to heaven.
People who are in love are merely feeling a surge in hormones to the brain.
Face it. You're a victim of child brainwashing.
Charles, London,
Well, Liz from Bristol, you clearly haven't been to any of the churches I've belonged to. My church is packed-out every week and the feeling I get is nothing like epilepsy but a deep sense of joy and love that I'm cared for by the person who made me and knows me very well. While community, or 'family', is part of the reason for church anyway, my experience is that the purpose and wisdom of Christianity can't be found anywhere else. I've had times when I haven't attended church but am always drawn back by a longing that is more like being in love - although some are equally cynical about this, believing it, also, to be a malfunction of the brain (no offense intended).
Karen, London,
I don't think it's just about the form of worship - I've always been part of very lively, youth-orientated churches but am now attending a more traditional Anglican church as I find the ritual and historical symbolism deeply meaningful at this stage of my life (45). I think it's more about where you're at in your personal, spiritual life.
Karen, London,
I think people don't go to church because religion typically prevents us from having a true relationship with God and thus it is entirely boring and unsatisfying and meaningless...
If you can find a church that doesn't have all these empty rituals and also preaches the true Jesus, then you're on your way to a more satisfying "religious" experience. And once that happens, you don't want to miss a week! (And these churches do exist...you just have to find them!)
Michelle, Windsor, Canada
Oh my! People don't go to church because they don't believe all that flim-flam. Some people believe in "something spiritual", but most of us don't. And the "religious" feeling is experienced by 1% of worshippers and is an electric effect in the brain, akin to epilepsy. The other 99% of worshippers are there because of a sense of community or to get their kids into a supposedly better school.
Liz, Bristol,