Ruth Gledhill, Religion Correspondent
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The Advertising Standards Authority has censured a hair styling company for
causing “serious offence” to Christians after it ran a television campaign
based on the Lord’s Prayer.
It banned the advertisements for a heated hair styler that combined “erotic” images of women with the text “thy will be done”. In one scene, a woman in lingerie sat on the edge of a bed with rosary-style beads clasped in her hands and prayed in Italian: “May my new curls make her feel choked with jealousy.”
The company behind the advertisements is Jemella, trading as Ghd. Large on-screen text stated “ghd IV thy Will Be Done,” with the letter “t” appearing as a cross. The words “ghd. A new religion for hair” were shown.
Another advert showed a woman carrying a votive candle through to her bedroom before looking upwards and praying: “Make him dump her tonight and come home with me.”
The Archdeacon of Liverpool, the Ven Ricky Panter, and 22 other people complained that the images were offensive to Christians.
Mr Panter told The Times: “It seemed to me the advertisement crossed a line. I felt very uncomfortable with it. It was targeting the Lord’s Prayer and I felt it was taking the mick. This is not about censorship or about being prudish. It is simply about every individual’s right to signal when they think a line has been crossed.”
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When ad makers include mohammed in their ads then having a laugh at the christians will become acceptable.
Pure cowardice and dhimmitude is pathetic!
Veronica, Doncaster, England
Well said, David, I just hope the faithful understand your satire. (Gosh, I hope you were being satirical, if not I'm sorry for offending your sensibilities!!!)
alan, germany,
Had this ad been banned because it was deemed to be offensive to Muslims, there would be howls of "Freedom of expression" and all that hullabaloo. Double standards anyone?
Sakis, London, UK
"It is simply about every individualâs right to signal when they think a line has been crossed."
Was this right established before or after the right of freedom of speech?
If it's offensive, turn off the goddamn tv, or don't buy the product or, even better, inform everyone you know of the advert and get them to boycott the product as well - we live in a free market, free speech kinda place; adapt to it.
And I was going to go with the FSM line, before it had already been taken.
RAmen.
PS. The advert sucked. It didn't offend my religion or my sensibilities. It offended my brain's capacity to enjoy watching the gaps between television programmes that I want to watch.
Alexander West, Southampton, Hampshire
This world is mad, Its an advert! If people take everything so seriously then dont watch Telly. Im sure that in one day you would be offended many times!
Danny, leeds,
Now that this precedent has been established, I intend to start a campaign to ban any advertising of pasta products and bolognese sauce on the grounds that they are offensive to my belief in the Flying Spaghetti Monster. I saw a television advert for Ragu sauce last night, and, "I felt very uncomfortable about it. It was targeting the Flying Spaghetti Monster and I felt it was taking the mick. This is not about censorship or being prudish. It is simply about every Pastafarian's right to signal when they think a line has been crossed."
David Holland, Launceston,