Win 100 iconic DVDs
It was bad. It is now worse. If the Cabinet meeting that occurred yesterday had been scheduled for this morning instead, then ministers might well have decided to cancel it and sit weeping in the sunshine. The details of the latest Populus poll for The Times are devastating. The Conservatives today have the largest advantage that this polling company - less prone to some of the violent swings recorded by others - has produced in the past five years. Gordon Brown's personal rating has slumped to the lowest yet discerned for a prime minister. More than half of those consulted, including a majority of Labour supporters, believed that Labour's best option was to replace him with someone younger and more charismatic. The outcome of the Crewe & Nantwich by-election this month appears to be a foregone conclusion.
None of this will do anything for the mood inside the Parliamentary Labour Party. MPs are desperate to be able to take a solution to the abolition of the 10p tax band back to their constituents, but the complexity and cost of rectifying this self-inflicted error means that none can be delivered. David Cameron moved to exploit this yesterday, even though he could no more reverse this shift in policy than Mr Brown can. Labour is due for a torrid few months until the summer recess, and its poll ratings might easily get worse by then.
All of this is seismic compared with Labour's standing only two months ago. In March the Tories were but three points ahead and the smart money was on Ken Livingstone to be re-elected in London, not turfed out to make room for Boris Johnson. There has to be a dominant explanation for such a change in public sentiment. And there is. It's the economy, stupid.
Since last September Populus has asked voters regularly whom they would trust most to deal with economic difficulties; the Prime Minister and the Chancellor or Mr Cameron and George Osborne. In that time, the proportion favouring the Labour duo has halved from 61 per cent to 30 per cent while the Conservative alternative has seen backing rise from 27 per cent to 40 per cent. It is evident that the country is very worried about the economic outlook and has lost confidence in the Government's ability to conduct economic management in a competent manner.
In a strange way, this offers a kind of cheer for the Government. Mr Brown's plight is not quite as dire as was John Major's at the midpoint of the 1992-1997 Parliament. The fundamental problem for the Conservatives then was a sharp division over an issue (Europe) on which they found it impossible to find a viable compromise. It was not policy, as such, that undermined them. In this Prime Minister's case, he can cling to the hope that, were the economic slowdown to be milder than expected, he could stage a recovery.
The difficulty with this is that the character of current economic concerns are not of a form that unilateral activity from the Treasury can counter. Within the United Kingdom, power is shared with the Bank of England. Even if it were not, the credit crunch and its aftershocks are an international challenge. The restoration of Mr Brown's fortunes depends as much on a pronounced rebound in growth in America as on any other element. As a paradoxical result, Ben Bernanke, the Republican-appointed Chairman of the US Federal Reserve Board finds himself the de facto campaign manager for the British Labour Party's 2010 bid for a fourth term effort.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
Not Specified
The Sheppard Trust
London
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.