Sir, The charities that ask that George Alagiah be reinstated as patron of the Fairtrade Foundation neatly articulate the reason why we asked George to step down from this role in the first place. Their letter (Aug 8) says that the Fairtrade Foundation seeks to “transform trading in favour of the poor and disadvantaged”. Such an ambition is the prerogative of the charities. Many may find it admirable, though others may take a different view of global economic priorities.

It is not the business of BBC journalism to take a view on this or to be perceived to take a view. We are committed to due impartiality, which means we do not take sides on issues of controversy including the fairness of the global trade system. Our job is to represent all sides in an argument accurately and fairly, and test them as rigorously as we can to allow our audiences to reach their own judgments.

And it is not enough for our journalism to be impartial. We must also be seen to be impartial. That is why it is inappropriate for a BBC journalist to take a high-profile, public role representing an organisation which, as the charities’ letter makes clear, takes a very particular view of the controversial issue of global trade.

Helen Boaden

BBC Director of News

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