Win a £1500 Raymond Weil watch

There, they would await the first editions of the next day’s papers containing the critics’ make-or-break reviews, all the while scanning the artists’ sketches of Broadway’s fabled denizens, past and present, that continue to line the walls.
New York had, and still has, other theatre hang-outs: Joe Allen and Orso, of course, both of which are also popular in London, and Angus McIndoe, a newer, trendier hang-out located down the same street, closer to Eighth Avenue. But for many producers, investors and stars encompassing several generations of the New York theatre, Sardi’s was one of the mainstays of the Great White Way. No London showbiz restaurant has ever managed to encapsulate the West End in quite the same fashion.
The restaurant first opened in 1921 in basement premises a few doors away from its present location at 234 West 44th Street, the Sardi family’s culinary base of operation since 1927. (Its earlier home was knocked down to enable the building of the St James Theatre.) Vincent Sardi Jr was 12 when the restaurant took up new occupancy in the same street, and had spent his early years in a Manhattan-style railroad flat half a mile or so uptown. But in 1926 the family moved to a larger home in the outlying borough of Queens, necessitating a daily commute to a restaurant that did not close until the last patron, whether a Broadway diva or chorus gypsy, had gone home.
Sardi flirted initially with becoming a doctor, opting instead for Columbia Business School. In 1939 he joined the family business as dining room captain and took over as its manager, and unofficial Broadway standard-bearer, when his father retired in 1947. In 1985 he sold the restaurant, only to resume ownership after its interim owners declared bankruptcy in 1990. He retired in 1997 and lived his final years in Vermont.
For many, the room itself, and the people it accommodated, were far more important than the food, which was rarely the reason the theatre community flocked to Sardi’s. A spacious ground floor featured red banquette tables ideal for star-spotting, while numerous round tables catered to a Broadway citizenry that would come in en masse. And though the building contains two other floors, the action all seemed to happen in that one room, which in turn became the preferred home away from home of many a New York columnist.
Though now more of a tourist destination than it once was, Sardi’s has retained some of its potency as a showbiz watering hole. Various American critics’ organisations still gather there to give out annual awards, while the recent Broadway Tony-winner John Lloyd Young (Jersey Boys) is just one of the new crop of US theatre stars to join the parade of legends immortalised on the wall.
The idea of Vincent Sardi Sr, the sketches have long been an important way-station in the career of any Broadway name: Richard Griffiths, for one, capped an outstanding Broadway season last year with not just a Tony Award for The History Boys but, three months later, the unveiling of a Sardi’s caricature of him by way of recognition that he had arrived.
Not everything Sardi Jr touched became the stuff of showbiz lore. An East Side branch called, aptly enough, Sardi’s East, lasted only ten years, while a TV chat show, Dinner at Sardi’s, in the late 1940s came across as merely so much thespian self-aggrandisement. But for many, Sardi’s in its heyday was to the New York theatre as Big Ben, say, is to London’s tourists: an icon instantly recognised by everyone.
Sardi Jr is survived by his third wife (his first two marriages ended in divorce) and by three children.
Vincent Sardi Jr, restaurateur, was born on July 23, 1915. He died on January 4, 2007, aged 91
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
£100,000
Barnardos
UK
£123,460 pa
The Law Commission
London
Hampshire County Council
Competitive + bonus + benefits
Manchester United
Central London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Choose from the beautiful landscape and tranquil beaches of Oahu, Kauai, Maui & Big Island.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.