Download 'Too Hot', an exclusive Specials track from iTunes
You’ve never heard of Klass? What kind of philistine are you? You must, surely, have come across some of her many wonderful contributions: Angel In My Heart, You’re All I Need To Get By and Back Down To Zero, to take just three from Klass’s oeuvre. Who needs the St Matthew Passion when you can have Straight From The Heart?
Myleene Klass is a 25-year-old musician and composer who is, in the words of Bill Holland, the managing director of Universal Classics, “one of the greatest talents I’ve ever heard”. So great is her talent that Ms Klass, below, has just signed a £1 million, six- album “mega deal” with Universal.
She was also a singer with Hear’Say, a pop group established by Popstars, one of a spate of indistinguishable TV programmes in which youngsters are invited to sing their way to stardom. And she is also, to use the technical term, “fit”; Ms Klass looks very fetching in a T-shirt.
She is a pop singer. And, according to friends who are familiar with her works, a pretty average one at that. She has, however, a mission: “to eradicate the barriers between pop and classical music”. To that end, her first classical album will comprise pieces by Bach, Mozart and that other titan, Ms Klass herself.
To be fair, I have never heard what we might call her Klassical pieces. It could be that she is indeed a major talent who just happens to look like a model and who found fame in a pop group by mistake. And she did study at the Royal Academy of Music.
Or it could just be that she is a pawn in a patronising exercise in ripping off the public, an averagely talented musician who has stumbled into a million-pound deal because she will look good on album covers. But her work is as likely to have as much in common with classical music as Jeffrey Archer’s has with Dostoevsky’s.
Mr Holland’s claim — that she will “eradicate the barriers” — is the worst kind of cynicism, a typically foul piece of marketing that patronises the listener as it claims to elevate him. It pretends to be “inclusive” (to use the jargon de nos jours), but is in reality designed simply to give easy listening pap a false veneer of sophistication. It’s tried and tested, and sells: the likes of Charlotte Church, Richard Clayderman, Russell Watson and Vanessa Mae have been covering this ground for years. The string quartet, Bond, is the latest addition. But they are no more classical musicians than were the Spice Girls, and no less the creations of the marketing men than Posh, Sporty and Scary.
People buy their pap for no other reason than they bought Klass the pop star: because it gives them instant gratification.
The idea of breaking down the barriers between Bach, Mozart, above, and other classical composers, and Oasis, Hear’Say, Jennifer Lopez and other pop stars is preposterous for one simple reason: the latter are all, relative to the former, trash. They may succeed in what they set out to do; but they are mere musical McDonalds, compared with Gordon Ramsay dinners.
You can’t “eradicate the barriers” between pop and classical: one is designed to last and requires thought and involvement from the listener while the other is designed to appeal to the lowest common denominator and is, to use the correct musicological term, crap.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.