Attend an evening with Andre Agassi
In fact I was often surprised at how little power drivers have in Formula One. They aren’t even allowed grandstand tickets for their families on race day. They can lunch them as guests of the team, but they must watch the race on a silent screen in the motorhome.
After the 2003 season Kimi Raikkonen told journalist Bill Borrows: “I love to drive, but hate all that other s*** that goes with it. There’s so much bullshit around Formula One.”
The PR machine
Like Roman charioteers, F1 drivers are “slaves”. They are beholden to team orders, the sponsors and media commitments, and the business has made PR as important as the racing.
For example the Jaguar driver Mark Webber’s run-up to the Australian Grand Prix began the moment he stepped off the plane from London. Launching the new Jaguar XJ at a motor show was followed by a flight to Canberra and several phone interviews with local radio stations. The next day I arrived to spend the day filming him with his family.
That evening he flew to Sydney for a question and answer session at a Jaguar cocktail party, but the late night was followed by an early morning as he appeared on a breakfast TV show at 7am. An 11am press conference, photo-call, lunch at the Chamber of Commerce, a flight to Melbourne, a charity dinner and a late-night TV show appearance completed his commitments.
The next day involved an HSBC photo-call, an autograph session and a magazine dinner. But even though first qualifying was just 24 hours away he still had a corporate lunch to endure before the tyre meetings and team briefings began. Then on the eve of qualifying Webber had to attend a Jaguar dealership drinks party and HSBC cocktail party, a visit to the Mark Webber supporters club party and a phone interview with UK radio and another with a journalist.
On Friday, after a day of paddock-club appearances, it was time to attend the grand prix ball. A flurry of cocktail parties might not sound especially exhausting, but no other sport would dream of placing such demands on its participants so close to competition.
Lack of passion
Others might consider it a sport, but for the 213 sponsors involved in Formula One it is definitely a business. As Sir Frank Williams is fond of saying: “Between the hours of two o’clock and four o’clock most Sunday afternoons at grand prix races, it is a sport . . . The rest of the time it is a business.” But when business considerations affect every detail of the sport, from the car to the driver, this sentiment rings hollow.
Most drivers despise the corporate responsibilities, but most F1 teams feel they must prioritise grabbing column inches over driver preparation, because many of them never actually expect to win a race — a curious situation for any “sport”. Often they don’t even expect to complete the race. No other sport is founded on such defeatism and for this reason the raw emotion that lies at the heart of any sport is a rarity in Formula One.
Women
At the Silverstone Ball in 2002 I was with a group of men who hold significant positions in F1. The Foster’s Girls were in attendance, a troupe of young women who appear at grands prix wearing blue micro-minis and tight Lycra tops. They are led around the circuit in line, stopping from time to time to have their picture taken. On this night, they were handing out bottles of Foster’s to men who were groping their bottoms.
“I can’t believe that a global sport still has women like this on display,” I said to my dinner companion. “I know,” he replied. “They’re pigs . . . You’d think they could find some attractive ones.”
It was a hot, dreary day at the Brazilian Grand Prix and I was chatting to friends in the makeshift paddock. Irish driver Eddie Irvine was sitting at an adjoining table and the conversation turned to a mutual friend of ours, a German television presenter whose contract had recently been cancelled.
“Oh, Eddie,” I said, “do you know that Nova won’t be at any more races this year?” “Oh, that’s a shame,” he replied. “It was good watching her ass walk down the paddock.”
“Hmm . . .” I said, assuming he was being sarcastic. “I’ll miss her conversation too.”
“No, I won’t miss that,” he said quite seriously. “She just looked good. That’s all any of you are here for, just to be looked at.”
There were eight other men sitting listening. Nobody said a word except for Niki Lauda. He looked at me from beneath his baseball cap and shrugged. “It’s a man’s world,” he said.
Extracted from The Pits: The Real World of Formula One, by Beverley Turner, published by Atlantic Books (an imprint of Grove Atlantic) on July 1 priced £14.99. Copies can be ordered from The Sunday Times Books First for £11.99 plus p&p on 0870 165 8585
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more



1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
PwC’s Consulting practice helps businesses of all shapes
and sizes work smarter and grow faster.
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
7nts - Penang £499; Borneo £699; All Inclusive £799 including flights, taxes, accommodation and private transfers
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.