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It’s the modern predicament. Here in Britain, where making a living leaves less and less time for actually living, we work longer hours than anyone else in the western world.
The accelerating pace of professional life creates a work/life balance too often weighted heavily in favour of work. And the more office hours we clock up, the more precious our time becomes.
Today quality time is rapidly becoming the real definition of luxury and one busy executives are prepared to pay for. If they can’t make time in their hectic working week, they’ll buy it instead.
Increasingly that means calling on the growing number of mobile services catering for office-bound high-flyers. If they can’t afford to leave the office to get measured up for a suit, for instance, the cash-rich but time-poor will have their tailor drop by the office. If a misbehaving laptop or a bad hair day threatens to derail their schedule, help is only a phone call away. One less wasted lunch hour or weekend errand to worry about.
And as spending money to save time becomes the norm, more and more service industries are embracing a flexible ‘We Come To You’ ethos. A new breed of mobile specialists is springing up, ready to bring their expertise to clients’ workplaces.
A bespoke suit is traditionally one of life’s great luxuries, but getting your inside leg measured can involve a time-consuming trip across town. Enter Dressed2kill, one of a growing number of tailors who now visit clients in their office. It takes just 20 minutes to chalk up measurements for a new Savile Row-quality suit costing £350 and upwards.
Founded six years ago by Jimmy Hibbert, a former recruitment consultant with no prior knowledge of the tailoring business, Dressed2kill now boasts customers including Sir Richard Branson. The bearded one endorsed the company from its early days and still wears his own made-to-measure whistle.
Of course, it’s not just city gents who need to save stitching time. London-based The Busting Diva offers an office alterations service, visiting clients during the working week. You take a bundle of clothes to work, squeeze a fitting session between meetings, and less than a fortnight later they reappear on your desk ready to wear.
A crisp new suit or rejuvenated wardrobe is all very nice, but if a demanding day has left your coiffure resembling a wind-blown rat’s nest and there’s no escaping the office you might require the emergency services of a hairdresser before that important meeting or evening function. And many busy businesswomen find a quick morning wash and blow dry a confidence-boosting start to the day.
To be sure of avoiding a tonsorial trauma, however, check your hairdresser is accredited and fully qualified before you invite them to step into your office. The Fellowship of British Hairdressing’s Gold Star Salons represent the top ten percent of UK hairdressers and many are available for workplace appointments. And for a respectable fee, even celebrity crimpers like Nicky Clarke can be hired by the hour for an office visit.
Ironically, if spending too much time at your desk makes you stressed, that too can be remedied without ever having to leave the office. A dose of yoga, Pilates or a massage can loosen limbs and lift spirits and there’s no shortage of companies ready to cater to your yogic needs on-site.
The Lotus Exchange was set up by Ailon Freeman, a yoga instructor with 15 years experience and his own Harley Street practice. When he’s not teaching the lotus position to sportspeople, including former England goalie David James, he runs ‘Wellbeing Days’ for companies around the UK.
Designed to fit around the working day, these include drop-in sessions for nutrition, yoga, Pilates, self-defence, massage, reflexology and shiatsu. The Lotus Exchange also offers something called the ‘Corporate Funk Day’ which sounds like a nightmare dreamed up by David Brent, but is in fact a team-building day involving singing, dancing and drumming.
Nothing devours time like a crippled computer and keeping our laptops and PDAs running sweetly is becoming big business. Consequently, the basement-dwelling nerd with questionable personal hygiene and the social aplomb of a tapeworm is making way for the slick, highly professional personal ‘tech butler’.
If your iBook suddenly says ‘I won’t’ or your Blackberry blacks out, a knowledgeable tech butler can reboot your day quicker than you can say “Windows has experienced an error and needs to close”.
IT specialist Jamie Shaw started Sussex-based Geeks-On-Wheels three years ago. This self-deprecatingly named mobile IT service was originally aimed at home users but increasingly caters for small and medium-sized businesses across London and the South East with offices in Islington and Brighton. With a team of uniformed experts constantly on call, a flying visit from one of its liveried black Nissan Micras might just prevent your PDA flying out of the window.
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