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It was the hand gestures I noticed first. This was not the usual sign language
that has, on rare occasions, been offered in response to what the
uncharitable might interpret as overenthusiastic driving on my part. This
time there was no hostility among the animation.
I was at a set of traffic lights in France in the new Peugeot 307CC. And what
the bloke behind was clearly trying to communicate to his evidently rapt
family was the brilliance of its folding roof. Looking at him in the mirror,
you’d have thought he’d just invented the bread slicer.
Nor was this an isolated incident. Wherever I drove, the usually instinctively
indifferent French would stop, stare and point.
At first I was not sure why, as I felt about as ambivalent towards this car as
I’d expected to find the French. It wasn’t fast, despite being fitted with a
180bhp 2 litre engine, nor was it thrilling to drive. It looks good but not
great and at £20,900 when sales start in a month’s time you’d not be tempted
to call it cheap. I wondered what the fuss was about.
But as the kilometres flowed under its elegant 17in wheels I came to realise
why — and why Peugeot is so sure of its success. How sure? Confident enough
to predict it will bring 8,000 to these shores next year. That’s a huge
number, but as the bestselling convertible in the country is another Peugeot
— the 206CC which found 10,000 British homes last year — it’s fair to assume
the maths is based on more than blind hope.
The simple truth is the 307CC needs no more than modest outright ability
because the basic formula upon which it is based is essentially right. I’ll
explain.
Clearly the secret of the 206CC’s phenomenal success is its folding steel
roof, offering all the enjoyment of a convertible in good weather with the
safety, security and refinement of a coupé the rest of the time. The 307CC
offers no less but adds the ability to house four average-sized adults in
something approaching comfort. More realistically, it’s a genuine family
car.
Nothing else on the market, at least until the Renault Mégane Cabriolet
arrives later in the year, offers such appetising fodder to both head and
heart for remotely similar money. And given that the basics cover so much
conceptual ground, who cares if the detailing fails to reach such high
standards?
Me, for one. It might not affect sales of this or any other 307 but I still
find it sad that Peugeot, the company that, in the 205 GTI, brought you the
most fun affordable car of the 1980s, no longer thinks it important that its
cars are rewarding to drive. Cross country, the 307CC is fluent to a fault
but I tried hard for two hours in the mountains and still failed to raise my
heart rate above a lollop. Even with the powerful engine (there’s a 138bhp
version available for £18,300), it won’t hit 62mph in single figures, while
it handles safely without ever being actively interesting.
On the practical front it is harder to fault. Not only does it have a spacious
cabin for such a car, it offers reasonable boot space, even with the roof
down. With its lid folded the 307 manages the airflow around it unusually
well, meaning the car remains refined well past 90mph. Perversely, it is
only when you hear the wind noise at such speeds with the roof in place that
the limitations of the design become apparent. It may look like a dedicated
coupé but on long journeys you’ll be reminded the roof is only a temporary
structure.
The result is a car I admired more than liked. It’s cleverly conceived like so
many French cars and it’s also well executed and engineered. I suspect those
who buy it will care not one jot that it’s not much fun to drive once the
wind-in-the-hair novelty that can be appreciated from any seat wears off.
Soft-top rivals include the Vauxhall Astra Convertible, cheaper versions of
the Saab 9-3 Convertible and soon, of course, the Renault Mégane Cabriolet.
Were I minded to point £20,000 at such a car, though, I’d be more tempted by
the beauty, engineering and residual value of a second-hand Audi A4 or BMW
3-series convertible.
VITAL STATISTICS
Model Peugeot 307CC
Engine type:
Power.Torque:
Transmission: Five-speed manual
Fuel/CO2: 32.1mpg (combined)/210gkm
Acceleration: 0 to 2mph: 10.0 sec
Top speed: 140mph
Price: £20,000
Verdict: Neither fast nor fun, but nevertheless cleverly
conceived and very well executed
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