Win tickets to the ATP finals
Today, however, Serota’s Tate (which embraces Tates Modern, Britain, Liverpool and St Ives) is criticised for purchasing works of art from serving trustees.
But we run ahead. Serota was born in 1946 to Jewish parents; his mother Beatrice was a Labour peer and sent the young Nicholas to Haberdashers’ Aske’s School. He did economics at Cambridge but swapped to history of art and did his masters degree under the supervision of Anthony Blunt.
Employed by the Government for his “deep and scholarly knowledge of contemporary art” as well as marketing chutzpah, Serota got the Tate gig in 1988 and, at the dawn of the millennium, opened Tate Modern in the old Bankside Power Station.
He attracted instant controversy by dispensing with the conventional method of displaying art chronologically, instead hanging his 20th-century collection according to themes. This year he changed the hanging but kept to themes, saying that young people were used to absorbing information by “looking at snippets” — which led one critic to observe that visiting Tate Modern was dangerously akin to net-surfing.
But his blockbuster temporary exhibitions — Picasso, Warhol, Matisse — and the single monumental works housed in the vast Turbine Hall have attracted four million visitors a year. Still the critics have sniffed at his success, claiming that he is ratingsdriven and fills his “cathedral of cool” with callow youth who know nothing about art.
As chairman of the Turner Prize, Serota is regularly in the firing line for promoting “modern rubbish”. But as long as he is criticised for being both populist and “austere and elitist”, surely he must be doing something right.
Little is known of Serota’s private life except that he likes sailing and Little Richard and was married for more than 20 years to the former ballerina Angela Beveridge, with whom he has two grown-up daughters. He is now married to Teresa Gleadowe, who worked for him at the Tate.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
The UK's leading alternative to showroom finance.
Finance packages tailored to your needs.
Minimum loan of £15,000
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive
Barclaycard
Competitive
EVERSHEDS
London and Manchester
£80-95,000
Clay McGuire Executive Selection
Moments from Battersea Park.
For sale with Winkworth.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.