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The latest buzz among the blogerati concerns the moblog, the mobile weblog that can be updated via a wireless connection wherever its writer happens to be. As the new generation of camera-phones becomes more widespread, more and more mobloggers are uploading photos to their sites. Inevitably, these sites are being called photologs (or, more commonly, the more orthographically challenged fotologs).
Because Google counts weblog entries when its algorithms determine its search results, a new terminology has evolved among bloggers seeking to influence the process. So you can googlebomb a phrase, by encouraging other weblogs to link to a page using that phrase. You can also googlewash the search engine (think “brainwash”) so that it redefines a particular phrase by getting enough weblogs to link to pages using that new definition.
Then there is fisking, named after the opinionated journalist Robert Fisk, a blogger’s step-by-step demolition of another’s contentious argument, originally one of Fisk’s own but now in more widespread use. Google has already identified 19,800 web pages containing the term. Lexicographers, it’s over to you.
The directive, now under consultation, is Europe’s very own Digital Millennium Copyright Act (DMCA) — the controversial American copyright law — but it appears to take an even tougher approach to digital rights management. Civil rights groups are warning that it could criminalise you for using ink cartridges not supplied by the printer manufacturer, or for disabling radio frequency identification (RFID) chips in the clothes that you buy. We’ll return to the theme in future weeks, but you ought to read a devastating analysis on the Foundation for Information Policy Research website (www.fipr.org). Your freedom may depend on it.
DAVID ROWAN
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