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Take the ethical test now by clicking here or read on for a full explanation of moral DNA
WHAT would you do if, when you visit the ATM to withdraw £100, it dispenses £200 because it has been incorrectly stacked with £20 notes and not £10 notes. Would you keep the cash or return it to the bank? If you return the money would it be because: (a) It is wrong not to return someone else’s property; (b) It wouldn’t be fair to the bank’s shareholders; or (c) I might get found out and prosecuted for theft.
Each of the answers a, b or c is correct, with each representing one of the three main moral philosophies that guide our sense of what is right, according to Roger Steare, visiting professor of organisational ethics at Cass Business School in London and the author of ethicability.
Answer a represents our principled conscience - we do what’s right because it is the courageous, fair or kind thing to do. We often use this conscience in our close relationships. The problem is that principles often conflict and doing the right thing can be difficult, Professor Steare says.
Answer b represents our social conscience - we decide what is right by considering the consequences of our actions on others. We use this most often at work and in communities. The problems associated with this might include marginalisation of minorities, that pleasure can be preferred over what’s good and that the ends can be used to justify the means.
Finally, answer c represents rule compliance - we don’t need to think because the rules tell us what is right and wrong. This is the most common moral philosophy used in business and remote transactions. The problem with rules is that they can cause us to stop thinking for ourselves and too many can promote rule breaking or stifle creativity.
The three moral philosophies - principled conscience, social conscience and rules compliance - make up our integrity, or moral DNA, which guides the way we live. For everyone the balance between the moral philosophies is different, depending on personality and experience.
To measure how people’s concepts of integrity differ, Professor Steare has devised the ethicability Moral DNA test, which is a quick, simple tool to measure how we prefer to make tough choices. Take the test and you will discover whether you are an angel, a philosopher or one of four other moral types.
The test is based on more than five years’ research with thousands of people from all over the world. “Our test data shows some very strong correlations between people’s moral DNA and variables such as gender, age, education, religion, politics and occupation.
“But while there are clear variations in these factors, what is also clear is that there is a common thread that unites almost all humanity,” Professor Steare says.
“Early results suggest that more government, more regulation and more legislation will continue to be counterproductive in achieving a good life for all.”
Take the test now to find out the composition of your moral DNA. Initial test results suggest that our ethics differ depending on age, gender, occupation, religion, politics and education, but not ethnicity. The Times is collaborating with Professor Roger Steare, who developed the test with Pavlos Stamboulides, a chartered psychologist in Athens. The Times data will be fed into the existing data and we will announce the results on Times Online in the autumn.
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One of the variables sought as a part of the "profile" is ethnicity. So straight away we know that any unflattering result will be hidden. This test is supposed to deal with integrity, and it is itself flawed in that area before it starts.
D.L. Stephens, York, England
I would not mind to keep the money as long as it is not going to effect an individual.
Vijayakukmar Subbarayalu, Coventry, United Kingdom
These are self-appraisal questions, not questions of ethics.
M Clement Hall, Guelpg, Canada
Of course you should not give the money back. How are banks going to learn if they do not get punished for their mistakes?
F Cameron, Southampton, UK
Depends which bank's ATM it was. I'd give it back to mine, as it has a low-risk, ethical investment policy. But if were a prat of a bank promoting exploitative businesses and risky market practices that abuse people/cause disasters like the credit crunch, I'd give some to charity and keep the rest.
Lizzie, London,
I'd give the money back because an overpayment might get a bank clerk into trouble (oh yes, the machine overpaid did it) or else the next customer would be shortchanged and their need might be greater than mine. It's not mine to judge who needs money most and I have returned money for those reasons.
Barrie, Guildford,
You have to be pretty smart to answer the survey. For example it''s supposed to be only 5 minutes but you are asked to differerentate between dutiful and honourable for example, compassionate and caring.
barrie, Guildford,
The test is about how ethical you are, Steve Clark in Singapore..... not how cynical you are!
carol, dorking, UK
Was there anyone else standing by me when i withdrew the money? Is this person a stranger or someone I know. Am i in desperate need of money or very rich? Am i able to return to the bank or am i on holiday? Do these and many other questions seem more relevant than the psychology? I think so...
R Hulley, Mendrisio, switzerland
What a con. The Sunday Times helping to advertise this bloke's book. Vague and useless analysis and I've given my email away for this. If I start getting junk mail as a result, I will be very annoyed.
Waste of time.
steve clark, singapore, singapore
haha generic cold reading.
I think maybe the questions are a little defective, 'compassionate' and 'moral' are now set things? Oh, no- i get it, that's not what they want to know at all -the REAL questions are how do you #like# to see yourself, interesting to the Ad company no doubt (for targeting)
david james, London, UK
my life partner, full of sweetness and light, suggests that she should fill in the q'airre on my behalf, to make it more accurate. She disagreed with my kindness level, compassion etc. When the 'machine' said I was a Teacher she asked, in all seriousness if there was a category for the Psychotic...
eric, paris,
Reminds me of a test our psychology teacher performed on us. She gave everybody an envelope with the description of his personality, depending on horoscope sign. We rated how close this described our personality. Most of us found it quite close to themselves. Well, all descriptions were the same.
Maxim Gorkic, Zagreb, Croatia
I showed my sister the result, though she declined to submit to a test, she found the result exact, with a "wry" smiles being given in approval.I was deemed a Judge. No surprise to any who knows me! Have emailed the results to a few friends should be amusing to read the feedback.
william, cork, ROI
I found the test really accurate. I was a doggy doo collector and I found it spot on !!
peter, tokyo ,
I found the test really accurate - I was a teacher and it is spot on
jane, soutwold, suffolk
Like all of these sort of tests; a complete load of cobblers. It assumes everyone obeys rules and does not allow for any flexibilty or moral ambiguity.
HC, Kabul,
I got the Judge result which I suppose I agree with although the test doesn't really account for much more negative aspects to the personality like a love of violence or desire to manipulate and crush the will of others. The MACH test does that though. Interesting though!
Peter M, London,
On the face of it, this test appears to be soundly constructed and is clearly based on a simplified model of Kohlberg's Theory of Moral Development. Let's wait and see what the results are when they are published in the autumn and remember that sometimes we may not like what the mirror shows us!
Pete, Oxford, UK
I found the test rigid and completely inaccurate.
Alice, Edinburgh, UK
The test identified one of my weaknesses as "Will break rules if they believe a higher principle is at stake."
I consider this to be a strength!
Pete , Walton on Thames, UK
I did the test, felt a bit weird diagnosing my own attributes. And 100% disagreed with the diagnosis. In fact I felt it couldn't have been more wrong. I have concrete examples of my behaviour, and habits in general that completely contradict the diagnosis.
Bizzare
Tom, newcastle,
I thought, intitally, questions were ambiguous but amazing results- and so pleased I did the test. I recommend everyone to have a go. Although I always think I am doing the most 'ethical' I realise now it might not be in the long run. The test has made me think again.
Maggie, Bromley, Kent
"Each of the answers a, b or c is correct" But I bet the test doesn't allow me to choose all eight possible combinations!
I gave up on page two where I had to answer ambiguous questions with a single rating. Whether people see me as sympathetic or not depends critically on the circumstances.
Ian Kemmish, Biggleswade, UK
Don't think much of the "test". Just a series of questions about how I view myself. Seems pretty worthless.
Julius Blumfeld, London, UK
I got "PRS"!
I''d choose option C from the above article!
A very true statement from the test results:
"faced with too many rules, youll stop taking responsibility for your actions. Too many rules can lead to the moral corruption of totalitarianism"
Labour have done this to our country!
Andrew Towell, Hartlepool, England, UK
This three-way choice assumes that:
1 You always know infallibly exactly why you you do something
2 The three possibilities are mutually exclusive
3 A person's choice in one specific hypothetical situation represents his/her behaviour always.
All false assumptions. I won't bother with the test.
Bart, Rotterdam, Netherlands
I'd change my bank...
Christopher Stevens, Lille, France
The truth is that it is not your property, and so you should return it. This is basic honesty, and being honest, like having other high standards, is a choice. This seems to have become a grey area in society. It's funny what humans do to the truth, usually for the sake of £.
No, I'm not religous!
Mr. D .Palfrey, Llanfyrnach, Pembrokeshire
Suppose you want to withdraw £100 and only get 50 because the ATM has been stacked with £10 notes instead of £20 notes. What will the bank do when you come back and complain the following day?
Jan, London,
So what happens if you just take the money?!
Nikki, London,
What would you do?
I'd stick my card right back in that slot, and withdraw another £100, in hopes to get £200! :D
Michelle, London,