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From The Times
May 31, 2007

The 60-second business book

Are you ready to succeed? by Srikumar Rao

Emily Ford

Are You Ready to Succeed? Unconventional Strategies for Achieving Personal Mastery in Business and in Life, by Srikumar Rao (Random House, £7.99)

How do I know if I’m ready to succeed?

I’ll ask the questions, thank you very much. Is your life filled with drudgery? Do you live in a dreamworld?

That’s enough

Do you sometimes feel like a gerbil in a wheel or as if you were trying to run through chest-deep molasses? Are you disillusioned? Do you wake up in the morning and...

Stop it!

Admit it, filling entire pages with questions is an impressive technique.

He must say something

Well, there are parables on why the business world is such a moral cesspit. The key to breaking free is “achieving identification with the cosmic principle”.

Deep, man. How does he know that stuff?

Well, Rao does style himself as the next Gandhi. Or maybe Jesus. “This book can make miracles happen,” he says modestly. To be fair, getting to the end did feel like a miracle.

When he says “succeed”, he doesn’t mean “make lots of money”, does he?

No.

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